A Business Card as Creative Content Marketing Tool

Posted by MC on May 28, 2010 in Web News | 48141 comment2010-05-28+14%3A59%3A37MC

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Web Content Strategist from Capetown Makes a Memorable Front and Back Impression

A business card is quite literally a small thing. But here’s one that made a big impression on me as a surprising example of content marketing.

The card’s owner/creator, Kerry-Anne Gilowey, participated in a workshop with me at the 2010 Content Strategy Forum. She impressed me as being memorably smart, creative, and witty. Quite separately, I found her card positively memorable, too. And, I would have done even if I had never met her in person.

Here’s why:

On the front—very nice but not the killer side

She leads off with her content marketing/social media credentials. I see those even before I see her phone number
She asks us to take action, e.g., find me…follow me…call me.
She doesn’t bother with an address that would have taken up communications space–and these days, who cares?
Her sunshine graphic reflects her company name nicely but not obtrusively.

On the back—here’s the especially memorable creative side of the card

She provides a category cloud that shows us at a glance what she does and the relative weight she gives to each element
We can grasp almost instantly what she does that can help us.
She doesn’t have to say that she does these things. We just know.
It’s a creative approach so we spot her creativity.
It’s web-related so we also figure that she intuitively gets the whole web thing.

I’m sure that there are plenty of wonderfully effective business cards out in the world. But of the dozen+, I collected at the Forum, only Kerry-Anne’s communicated so much, so memorably. In fact, it’s the only one I could have described from memory.

When it comes to your content marketing strategy, even your business cards can make a difference.

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