A Call for Call Tracking
There are several compelling reasons to drive customers to their phones. Here’s how to use it to drive your business via PPC and SEO, and some helpful tracking tools. …
9 Ways to Control Your Privacy on Social Media Sites
A look at the top ways online security experts say you can restore or maintain your privacy on social networking sites. …
Social Ranking in Search — Opportunities and Potential Problems
Reinforcing existing preferences and biases is a concern, but truly personalized search will revolutionize the way people interact with the online world. …
Bridging the Gap Between Search and Display
These pivotal points about how display differs from search should influence your approach in an integrated performance marketing offering. …
One Ad vs. Many: Understanding Placement Targeted Ads on Google’s Content Network
Using placement targeting gives your ad a huge advantage for increasing click-through rate and conversions. Here’s how you can ensure your placement targeted ads have a fighting chance to perform. …
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