Google+ Traffic Increases: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Google+ Increases Traffic by 55%: Experian Hitwise shares statistics for Google+ that show a significant increase in December 2011 compared to November 2011.
Experian Hitwise tweets about Google+ growth.
Social Media Examiner’s February Small Biz Success Summit
Watch this video from Michael Stelzner (CEO, Social Media Examiner
Click here for details (and to save 50% for a limited time!).
Groupon Launches New Merchant Dashboard: Groupon’s new Merchant Tools provide improved features
. Merchants can also access a new customer feedback feature.
Groupon merchants can now get customer feedback.
Here are a few social media tools worth noting:
Weever app for WordPress: a free new HTML5 tool to build a mobile app for your WordPress site.
You can also add social media icons to your Weever app.
Tokkster: a free social browsing app that enables people who are on the same webpage to see and chat with each other.
Check out this new type of chat room.
Summly: a simple way to browse the web.
Here’s an interesting infographic worth noting:
Discover the most popular Twitter trends in 2011.
Small Biz Dream Contest Winners: Congratulations to P.J. Jonas of Goat Milk Stuff and Erica Conroy of Coupsmart, the grand-prize and second-prize winners in the Small Biz Dream Contest. All 10 winners won a free pass to Small Biz Success Summit. P.J. also won 3 hours of consulting from John Jantsch. The top winners also won a library of marketing books and John Jantsch’s Complete Small Business Marketing System. Go see the winning entries.
Small Biz Dream winners: the Goat Milk Stuff
And don’t miss this:
Social Media Examiner presents Small Business Success Summit 2011! (online conference)
Join 25 experts, including including John Jantsch (author, Duct Tape Marketing), Anita Campbell (founder, Small Business Trends), Michael Stelzner (founder, Social Media Examiner and author, Launch), Mari Smith (co-author, Facebook Marketing), Jesse Stay (author, Google+ for Dummies), Hollis Thomases (author, Twitter Marketing), David Siteman Garland (founder, “The Rise to the Top” and author, Faster, Smarter, Cheaper), Joe Pulizzi (founder, Content Marketing Institute and co-author, Get Content, Get Customers), Brian Clark (founder, Copyblogger Media), Lee Odden (founder, TopRank Online Marketing), Ramon Ray (founder, Small Biz Technology and author, Technology Solutions for Growing Businesses) and Lewis Howes (co-author, LinkedWorking)—just to mention a few (scroll down to see full list)! Go here to learn more.
What social media news caught your interest this week? Please share your comments below.
Read More3 Ways to Use YouTube to Drive Traffic to Your Website
Are you wondering how to get people from YouTube to your website?
Are you looking for ideas to move people from watchers to clickers? Keep reading to learn how.
Why YouTube for Traffic?
With an impressive three billion daily views, this video-sharing platform stakes its claim as the world’s second-largest search engine (behind Google) and is considered the third most-visited website in the world. Think YouTube is only for Justin Bieber fans? Think again.
As a marketer, there’s an absolutely incredible potential with YouTube if you deploy the right strategy. Imagine each of your videos as “mini websites.”
First, your content can get found from within YouTube itself.
Leverage YouTube's three billion daily views to get found quicker!
Then, your content has the potential to get indexed inside Google’s search engine results pages, embedded on blogs and shared across all of the social networking platforms!
Get even more exposure when your videos get ranked inside Google!
Building brand awareness and creating “celebrity status” are inevitable with the correct strategy, but at the end of the day, there is no “video bank” that you can trade in your views for dollars.
Instead, you need to strategically leverage your videos to perform one very specific function: drive traffic to your website.
Most people think viral video when they think YouTube. Until now, you’ve been under the impression that success on YouTube meant capturing some hilariously comedic moment with your cat or unsuspecting son or daughter on video and sharing it with the world.
You’ll quickly discover that you don’t need millions of views to get results. It’s all about the quality of your visitors, not the quantity.
Your YouTube videos will build rapport with your viewers, so that by the time they end up on your website, they are primed, pumped and ready to take action with you. In short, your conversion rates go up.
It’s my job to show you how to get your audience off of YouTube and onto your website, so they can start taking action with you. Let’s begin.
What’s Your Call to Action?
There are three ways to convert viewers into visitors. However, there’s truly only one strategy for effectively accomplishing this traffic-generation goal: a compelling call to action.
Each of your videos must tell your viewer exactly what to do (e.g., “go to my website”), how to do it (e.g., “click the link below”) and most importantly, why to do it (e.g., “get my free report on 7 Weight-Loss Secrets”).
Here's an example of a specific call to action.
Why should your audience leave YouTube and visit your website? The more compelling the offer, the more you can expect to convert video viewers into website visitors.
“Compelling” usually translates into “Free!” A free report, video, consultation or software application is enough to get people to take action with you.
However, as a savvy marketer, you also need to convey why this “free gift” is a must-have item that is worth getting immediately. What will your “free gift” do? How will it change prospects’ lives and make them better people?
Once you have crafted your compelling call to action, you’re ready to learn the three simple yet powerful ways to effortlessly get your YouTube audience over to your website.
Traffic-Getting Strategy #1: Tell People Exactly What to Do!
This is the easiest yet most often overlooked step.
At the end of each and every one of your videos, you need to specifically communicate your compelling call to action and tell people exactly how to get to your website (and the benefits of doing so!).
This step can be completed with a simple line or two of dialog: “Thank you for watching my video! To discover the seven secrets for successfully potty training your puppy, head on over to www.MyPuppyPottyTrainingSecrets.com to get your hands on this powerful, 3-part video series right now.”
Tell people what to do and why they need to do it, and they'll be compelled to take action with you!
Traffic-Getting Strategy #2: The Video Description Box
Every time you upload a new video on YouTube, you have the opportunity to add a description of the content. Most marketers never take advantage of this function.
To turn your video’s description box into a traffic-getting machine, here’s all you need to do: Add a 5-6 word call to action at the beginning with your complete website URL:
“Get More YouTube Traffic: http://www.JamesWedmore.com.”
This URL (don't forget the "http://") will become a clickable link that video viewers will easily see under your video.
Although this is a great start, I also recommend adding a paragraph or two of text to describe the content of your video. This way you can add your website URL again at the end of your description.
Traffic-Getting Strategy #3: The Call-to-Action Overlay
The third and final way to convert video viewers into highly targeted traffic is through a little-known YouTube feature called the Call-to-Action Overlay.
In essence, the Overlay is a simple banner ad that sits on the lower third of your video. You have full control over the copy, thumbnail image and the desired destination you want to send users to. This function takes a few minutes to set up, but failure to add it is simply leaving valuable traffic on the table. James: do you have a video or link that shows how to set this up?
The Overlay will appear as soon as the video begins to play and can be closed by the user.
To activate this little-known feature, you’ll need to start by signing up at ads.YouTube.com.
Get more views and exposure with YouTube Promoted Videos.
For a step-by-step tutorial showing you exactly how to install and activate the Call-to-Action Overlay function on all of your videos, watch the special training video below.
www.youtube.com/watch?v=cDi_qBg9cHg
Final Thoughts…
There are three ways that we can turn our videos into traffic-getting machines: a) Give a call to action in your videos, b) add a URL to your description box and c) add YouTube’s Call-to-Action Overlay function. These three tips can do wonders for increasing your traffic!
Make sure to add all three of these strategies to each of your videos, and remember: it all starts with a creating a compelling call to action! If you have something that people want, they will take the next step to work with you!
What do you think? Leave your questions and comments in the box below.
Read MoreSEO Link Building Tutorial: How to Get Links Where Competitors Have Them
Watch this video by Search engine optimization Expert Steve Wiideman on how to locate and rank links exactly where your competition has them making use of basic search engine optimization tools.
There are three core ranking criteria for search engines like Google and Bing: Relevancy, Popularity, and User Choice (in search outcomes). Provided your website is search engine-friendly and consists of exclusive content material about the terms you’d like to rank for, this Seo link constructing tutorial will satisfy the 2nd ranking criteria to aid you move up in Google, thereby increasing targeted traffic (and hopefully sales). For a lot more of tutorials, pay a visit to SEOSteve.com. To download the extension utilized in the Seo tutorial, go to bit.ly
Video Rating: four / 5
IM Weecap: Be a Problem Solver
Yesterday, my youngest turned 5. Only 13 more years until this parenting gig is over!
Colum tries to blow out his trick candles
One of the sayings I have that will probably echo in my kids’ heads is, “Be a problem solver.” By that I mean to stop complaining and start offering suggestions and ideas to fix things – even if they’re crazy. In this weeks WeeCap, we solve 3 problems you can run into online.
I wrote a post last week at Redomestication (my fun, personal project blog) that you might find handy from time to time.
Ever find a picture online and want to know the source, but it’s not linked properly? Read up and I’ll show you how.
One of my favorite “online” friends, Justin Brooke, has paired up with Rich Schefren to offer the “21 Secret Sources of Traffic.” Opt-in because the video + 4 page PDF you’ll get today is something I’ve PRINTED and will refer to whenever I’m in a traffic rut with one of my sites. Some really stellar ideas in here – so impressed Justin!
Ever want to display a different number of posts in your WordPress RSS feed on a per category basis? Pat Flynn needed to, so that his podcast feed would show 100 episodes and his regular blog RSS feed would show the usualy 10 posts. He had a plugin developed and released it as part of his monthly income report – have a download here.
Final problem solver: Louis CK. He’s a comedian who wants complete autonomy with his work. So he’s done what you’ve seen a few musicians do (Radiohead and Nine Inch Nails come to mind) and produce his own show, they way he wants it, and put it up for sale directly to the consumer. He’s asking $ 5 for his latest special, all new material. I love his stuff and will probably be watching it tonight after the kids are in bed. Autonomy. Louis was a problem solver and put on his show his way. If you could put on your show your way, what would you change?
Related posts:
- Bring Traffic To Your Blog
- How to Make Money Online: Some Warnings
- All The Traffic You Want For Just Pennies Per Click
SEO Tips To Unleash High Quality Traffic
When marketing and advertising their websites, most folks use search engine optimization (Seo). Discovering relevant data on the millions of internet sites on the net would be practically impossible with no the support of search engines. By optimizing your website for the search engines, they are better in a position to send your target niche to your web site. The Search engine optimization suggestions in this write-up are crucial to keep in mind as you design and update your internet site.
The initial factor to remember is to appear at all the variables and not to concentrate on just 1. Several marketers fret and obsess more than Page Rank of their website. Your internet sites search rank is establish by numerous variables. Page rank alone does not decide how properly your site is doing. While rank is a factor on how properly your web site does, optimizing your web site and developing backlinks is what actually matters. Having a high page rank won’t truly assist much on the extended run. The thing that will aid the most is producing a list of areas where you can increase concerning Search engine optimization.
The very first step to Seo is to appear at your titles. Yes, your page’s titles play a key role in your internet sites ranking. Due to the emphasis search engines place on titles, it is wise to make certain that you have your main keywords there. This enables the search engines to know what keywords you want to rank for and what to show to the users. A strong title improves your web site’s search ranking. One false belief about titles is that the organization name is all they require to use. For Search engine optimization, your title need to have the main keyword and be short and meaningful.
The intelligent strategy is to have all this stuff already figured-out just before you construct your web site. When it comes to construction of your website, make positive you do not select a lot of flash coding, or an more than-abundance of graphics and pictures. The issue with Flash is that search engine bots cannot read it, only text can be read, so the bots can not do their job correctly with your internet site. So naturally this will be completely counter-productive for you if you want to use Seo.
You know the most targeted targeted traffic is from search engines, and not you are a little much more aware of what you need to do for profitable Search engine optimization. So just bear in mind what you’ve read here these days simply because you will need to have it. Keep in thoughts to preserve the right balance of keyword density plus readability and excellent content material. The more value you give to your visitors, the far more valuable your site will grow to be in the eyes of the search engines. Search engine optimization and seeing outcomes will certainly need dedication and patience by all involved.
Read MoreFind Out Your “Web Site Ranking” With This FREE Tool
www.BertMcClure.com 210.857.7271 If you are an world wide web marketer or studying Search engine optimization suggestions, the tool explained in this video will be very beneficial. Understanding your own net site ranking and your competitors are key to maximizing traffic from the search engines. Now you can maintain track of all your web sites and their worldwide rankings with the click of a button.Make certain to get your cost-free account to fully utilize this beneficial net internet site ranking tool.
Video Rating: five / 5
Search engine optimization Ideas
Read MoreSEO Tips & Ideas For Beginners – Urdu
how to boost your internet targeted traffic.and make lot income.the Very best way to discover
Video Rating: / five
Outsourcing Video 2: The Content Leverage System
In our last video, Dave Jenyns shared his “George Foreman Approach” which is a proven 7 step procedure for creating a team of ‘A Players’ that can assist you to take your business to the subsequent level.
In the second video of this Outsourcing Series, Pete Williams is going to spill the beans on his unbelievable ‘Content Leverage Technique’.
This is the 1st time that this content material has been publicly available. The last time Pete presented this material was at an exclusive closed-door seminar held by Ed Dale. When Pete finished his presentation he received the ONLY standing ovation of the entire seminar.
So today, you’re in for a real treat.
In This Video
- How to turn into a market place leader in your niche in just 30 minutes a day.
- How to systemize content material creation to produce high top quality videos, audio and reports – all on auto-pilot.
- Why you should only work on the core elements of your content creation, and outsource the ‘mechanics’
- How to ethically hijack targeted traffic from some of the most popular web properties like: YouTube, iTunes and top article directories.
- The 11 step process that speedily and easily creates thousands of high top quality, backlinks to your site.
- Plus a lot, considerably much more!
We hope you enjoyed this series. If you require more assist with Outsourcing, click the button beneath to see how Dave and Pete can help.
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Walk to the DarkSide…
