Lim Joins Sofialys from BuzzCity

French mobile advertising and marketing firm Sofialys has hired Jessica Lim as regional sales director APAC of ADITIC. She will be based at Sofialys’ newly-opened office in Singapore, taking charge of sales accountability for the Sofialys product line, with heavy emphasis on ADITIC, the company’s performance-based online self-service advertising tool.

4th Screen Launches in the US

4th Screen and Shazam are extending their successful UK partnership to the US Premium mobile ad agency 4th Screen Advertising is launching in the US, with Shazam, the popular mobile music discovery service, as its foundation client.

On Demand Group Powers 3 Italia SVOD TV Service

Mobile operator 3 Italia has announced the launch of Italy’s first mobile TV subscription video-on-demand (SVOD) service, giving subscribers on-demand access to entire episodes of hit TV shows. The service, called TV: OnDemand , is fully managed and powered by On Demand Group (ODG), the three-screen enabler for premier content and operations brands.