Google Search Adds Google+: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Google Search Integrates Google+: Google transforms “into a search engine that understands not only content, but also people and relationships,” and introduces three new features: personal results, profiles in search and people and pages. This means that your Google search results will be even more personalized, thanks to information shared on Google+.
www.youtube.com/watch?v=8Z9TTBxarbs
Twitter’s Embeddable Tweets: Twitter users are using the embeddable tweet code to publish interactive tweets on their websites and blogs, like the one below. Find out how to embed tweets here.
Finalists: Top 10 Social Media Blogs 2012 bit.ly/A2SWis via @smexaminer
— Michael A. Stelzner (@Mike_Stelzner) January 9, 2012
Groupon Announces New Promotional Marketing Instrument: Clicky, the Clickable Value-Wheel “gives users the opportunity to potentially score a discount on select Groupons by the simple act of spinning a wheel! Clicky was designed to provide momentary distraction and meet the minimum threshold of amusement necessary for users to share Clicky, the Clickable Value-Wheel through social media channels, thereby virally spreading Groupon and increasing its number of active customers.”
www.youtube.com/watch?v=n4eW0zfmxGQ
Etsy Adds Pinterest Pin It Button: Etsy, the popular ecommerce site, recognizes the power of social media and embraces Pinterest. Check out Etsy’s Pinterest page.
Ads Appear in Facebook News Feeds as “Featured” Posts: These ads, also referred to as Sponsored Stories, are showing up as featured posts in your news feed.
Here’s a social media tool worth noting:
Brand My Mail: a new tool to seamlessly integrate RSS feeds, Twitter posts, WordPress blogs and more into your email.
www.youtube.com/watch?v=I_V_kIzKKqM
And don’t miss this:
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What social media news caught your interest this week? Please share your comments below.
Read More5 Ways to Use Google+ to Improve Your Search Engine Optimization
Do you want to improve your search engine optimization?
Embracing Google+ should be on your short list of activities.
Experts continue to debate whether Google+ has the power to last beyond Google’s previous attempts at entering the social networking realm.
But one thing is clear: Google+ is making its presence known in Google search results
now
Here are some ways you can ensure that your Google+ usage will help with your search rankings.
#1: Get More Followers
This may go against everything you believe about social media and how it’s not supposed to be a numbers game, but rather a matter of quality versus quantity.
When it comes to using Google+ for search ranking benefits, you’ll want quantity in the form of as many followers as possible.
Why? Let’s look at some search results.
Rankings When Following My Personal Account
When someone who is following my personal account on Google+ searches for “freelance writer,” my portfolio site comes up #4 in search results because I have shared the link to it on my Google+ profile.
When signed into Google, this link shows a Google+ connection who shared it.
When someone not logged into Google+ searches for “freelance writer,” my portfolio site comes up #20 on the second page of search results. As most of you know, someone on the first page is much more likely to get traffic than on the second page or beyond.
This is a quick analysis of each of my favorite keywords, including the global search volume estimated by Google AdWords Keyword Tool, number of results in Google, difficulty to rank percentage by SEOmoz and how my sites rank for them in search results for someone who is following my personal profile on Google+ versus when someone is not logged into Google+.
The difference in keyword rankings based on connecting with a Google+ personal profile.
Rankings When Following My Google+ Page
Now let’s look at what happens when someone following the Google+ page for my blog (but not following my personal Google+ profile) searches for the same keywords compared to someone who is not logged into Google+.
The difference in keyword rankings based on connecting with a Google+ page.
Since I don’t link to my freelance portfolio from my blog’s Google+ page, there is no change in search position. But you can see that although the rankings are not as good as when someone is following my personal Google+ profile, pages from my blog still rank higher for particular keywords when someone is following my Google+ page.
How to Get More Google+ Followers
So now that you can see the benefits of having people follow you on Google+, you will probably want to grow your Google+ following. The best ways to do this are as follows.
- Leverage your current following on other social networks by sharing your Google+ profile and/or page link with them to connect.
- Put a link to your Google+ profile and/or web page on your website.
- Put a link to your Google+ profile and/or web page anywhere it is allowed, including forum profiles, other social media profiles and email signatures.
- Link to your Google+ profile and/or page when you comment on blogs.
- Add a Google+ badge to your website.
#2: Set Up Authorship With Your Personal Profile
Google+ now offers a way for you to really stand out in search results by claiming authorship for articles you have written. This is something that is showing up in search results, even when people are not logged into Google+.
Google+ follower count for authors in search results.
If someone is logged into Google+, they will get the option to add the author to their circles directly from search results.
Add authors to your circles within search results.
So how do you get your blog posts to show up with your name displayed in the search results? The directions from Google+ are listed in their explanation of author information in search results.
There are two options for adding the authorship connection from your blog posts to your Google+ profile. The first is to add your email address on each page of your content (recommended for multi-author blogs) and have that email address listed in your Google+ profile.
Alternatively, you can also link your content to your Google+ profile and vice versa. When linking your content to your Google+ profile (in an author bio box, for example), you will need to format your URL as follows.
<a href="[profile_url]?rel=author">Google+</a>Replace the [profile_url] with your full Google+ URL. Mine looks like this.
<a href="https://plus.google.com/118321989430962111396?rel=author">Google+</a>Then you will add your blog URL to your Google+ profile under the “Contributor To” section.
Add the sites you write for in your “Contributor To” links section.
After you have set up either approach to authorship (email or linking your content to your Google+ profile), then you can fill out the authorship request form to let Google know that you have completed the directions.
Authorship Examples
If you’re having trouble getting your authorship connected, try following the lead of these authors. They don’t have it set up quite the way Google suggests, but it seems to work anyway.
- Ben Parr has a link to his Google+ profile in his author page on Mashable and a link to his author page on his Google+ profile under the “Other Profiles” section.
- Danny Sullivan has a link to his Google+ profile in his personal blog’s sidebar and a link to his author page on his Google+ profile under the “Other Profiles” section.
- Marshall Kirkpatrick has a link to his Google+ profile on his author page on ReadWriteWeb and a link to ReadWriteWeb on his Google+ profile under the “Recommended Links” section.
- Adam Dachis has a link to his Google+ profile on his author page on LifeHacker with no link to LifeHacker on his Google+ profile.
I have tried putting my Google+ profile link to and from my blog. For a while, my authorship was showing in Google search results, but it has disappeared in the last week or two. Not sure why it changed, but I am still attempting to make it work.
#3: Directly Connect Your Page
Be sure to directly connect your Google+ page to your website. You can add a simple piece of code to your page that no one will see on your website or you can add a Google+ badge which, as mentioned earlier, can help you get followers for your page.
By doing so, you are connecting your Google+ page to your website in a way that could help you dominate search results, as can be seen in this search for Toyota.
Toyota’s Google+ page activity dominates the top spot.
By using the Google+ icon on their page, they have now incorporated their latest Google+ activity right below their place in search. You can even add Toyota’s page directly to your circles from the search results.
This could also be a great help to businesses that have some online reputation management issues, such as less-than-desirable reviews or other content ranking on the first page directly beneath their website. The Google+ page activity could easily push those kind of results further down the page where they are less likely to be viewed.
#4: Encourage +1′s
Do you have a +1 button on your website? The +1 button is Google’s much more powerful answer to the Facebook Like button because the number of +1′s a page gets will show up in search results, even if a searcher is not logged into Google+.
Imagine you were looking for something you didn’t know much about, like a blogging platform. Which platform out of this group would look the most popular?
WordPress wins with the most +1′s.
Be sure to get the latest +1 button code from Google and install it on both your individual pages and your main home page. It is the best social proof you can have in Google search results. Even if you’re not worried about the number of +1′s shown in search results, remember that the +1 button also allows others to easily share a link on your website on their Google+ profile!
#5: Fill Out Your Information
Last but not least, be sure to fill in the information for your profile and pages completely. Google prioritizes different areas of the profile for both on-page optimization and in search results.
Be sure to fill in all of your Google+ profile details.
See how your Google+ profile appears in search results.
Also note how the first 55 characters of your Introduction are important for search results within Google+ itself.
View only the first 50+ characters in Google+ search results.
A great first impression here could mean the difference between someone selecting your profile or another from inside the Google+ results!
Has Google+ Helped Your Search Rankings?
Have you seen an impact from Google+ in terms of your search rankings? What other ways have you seen Google+ find its way into search results? Please share your experiences and thoughts in the comments!
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Read More3 Tools to Store and Search Your Social Media Activity
Do you struggle to find a useful link you shared on Twitter or Facebook?
When you spend a lot of time online, you’ll inevitably come across too many great things to keep track of.
Whether it’s handy infographics, informative articles or just a hilarious video, it can be a lot of work (and sometimes impossible) to find them again later.
If you’ve been in this situation before, looking for something you saw somewhere online, you’ll love these three tools. Each one offers a different take on collecting your personal information and content you share online into a searchable database.
egoArchive: Everything you see online
egoArchive focuses on everything you read or look at online. It works as an in-depth, searchable dump-bucket of every site you visit.
egoArchive is "your memory in the cloud," so you don't need to remember anything.
egoArchive collects your data in two different ways. Connecting your Twitter, Facebook and Delicious accounts allows your activity on these services to be archived. Browser extensions are also available for Chrome, Firefox, Safari and Internet Explorer. With the browser extension installed, egoArchive can see and archive all of the pages you visit.
Before you decide this is a little too close to an invasion of privacy, there are some safety measures in place. By default, no pages with a secure connection (https://) will be archived, nor will any pages visited while you are using your browser’s incognito mode. There’s also a blacklist feature, which lets you add any URL that you don’t want to be archived.
So, once you’ve got your accounts connected and your browser extension is up and running, you can use egoArchive to search through your data.
Your egoArchive homepage lets you browse the last 24 hours, last week, favorites and shared items.
Searching can be as simple or complex as you like. As well as entering keywords into the search box, you can sort your results by relevance or date, and choose which services to search: web history, Delicious, Facebook and/or Twitter.
Each search result will show a thumbnail of the site, a link and description, and the date and time you viewed it. You also have the options of deleting a result or saving it to favorites, searching only that domain and sharing the link with friends.
Comprehensive search results make it easy to find what you're looking for.
egoArchive is the perfect tool to find blog posts you’ve read online, status updates from Twitter or Facebook, or news articles that you can only vaguely remember. With the comprehensive search options, it can make finding items much faster than a traditional search engine.
egoArchive is currently in private beta, but the founders have been kind enough to offer an invite code for Social Media Examiner’s first 50 readers. Just click this invite link to sign up!
Memolane: Everything you share online
Memolane takes a more personal approach to archiving by focusing on items and content you share online. Known as “the timeline of your life” or “the scrapbook that writes itself,” Memolane is all about organizing and curating the content and updates you are already sharing online.
Here’s a short video to introduce the service:
Memolane offers connections to many social media accounts, from Facebook and Twitter to YouTube and Instagram. For each account that you connect, you can choose a separate privacy setting—private, public or “friends only.” Your updates are then pulled into a “lane,” where they are organized by date.
Updates from all of your connected accounts are aggregated into your personal stream or "lane" and organized by date.
Within a lane, each “memo” (or update) can be viewed specifically, with options to share, change privacy settings and add or remove the memo from your lane. Links in your memos are preserved, so you can revisit links you have shared previously.
Each memo includes the date and time it was posted in the grey bar at the bottom.
In addition to pulling all of your updates into one searchable feed, Memolane offers a similar service for Storify, by allowing you to create separate lanes around specific themes or events. You can then search or browse these lanes, which are limited to updates you have chosen.
Specific lanes can be singular or collaborative efforts, using updates from your choice of networks and time periods.
Memolane is a useful tool to search through updates you have posted and shared. If you like looking back over your activity online, this is a great way to do so, by pulling in updates from many (or all) of your social profiles. Creating separate lanes is a handy feature if you want to curate updates relating to an event, project or short time period.
Memolane accounts are free and you can start building your lane by visiting the sign up page.
Greplin: Everything that’s yours
Unlike Memolane and egoArchive, Greplin isn’t limited to your public updates and activity. Greplin works like Memolane, in that you need to connect the accounts you want to archive before it indexes all of your content. Available connections include Facebook, Twitter, LinkedIn and Gmail.
Several options are available only with a premium account, such as Highrise, Basecamp and Evernote.
Once your services have been added, Greplin will create an index of all of your content, including private items like emails. You can then search separate services, file types or everything at once.
Icons in the bar to the left show which services are being indexed and whether they're up to date.
Searching for content is a quick process. A drop-down box offers each of your accounts to be searched, as well as result types, such as links, events, messages and people. For a quick search of everything, you can leave this set to “all.”
Search results are counted into separate categories such as people, files and streams.
Search results are separated into categories, making it easy to find what you are looking for. Each category shows the first three results with options to show more, each result linking to the original content. Greplin’s clean and simple layout makes it easy to interact with the search functions and find items quickly.
Stream search results offer links to the original content, as well as profile links for the authors.
Integration is a highlight of Greplin, which adds optional search functions to your standard Gmail search bar, and offers browser extensions to search on the go. For a comprehensive search of your public and personal content, as well as items shared on your social networks, Greplin is a winner.
Bonus: Trunk.ly and the future of Delicious
When I began this post, I had planned to highlight one of my favorite archiving apps, Trunk.ly, which Social Media Examiner briefly mentioned in a previous post. Trunk.ly archives all status updates you share online that include links. It’s a fantastic (and passive) way to collect the links you share on social networks and find them again later.
Unfortunately, Trunk.ly is no longer accepting new sign-ups, and will close in the next two months. The good news is that it has been acquired by AVOS, the new owners of Delicious.
So hopefully this means that Delicious will soon offer a similar service. If you already have a Delicious account, I recommend keeping an eye out for this, as it has come in handy many times for me in the past.
What are your thoughts on archiving your online activity? Is it a handy service, or an invasion of privacy? Do you use another tool to back up and search your content? Let us know by leaving your questions and comments in the box below.
Read MoreKiller Mac SEO SEM Tips : RapidWeaver Setup Tutorial – Search Engine Domination
www.mac-seo-tools.com — RapidWeaver Search Engine Optimization website setup tips. How to craft your RW project and headers for maximum on-page power for your most important keywords, add stats and analytics, plus Social bookmarking tools as part of your off-page SEM marketing strategy.
Video Rating: 5 / 5
Welcome to SassySEOTV & SassySEO.com – it’s another episode of SEO Tips & Tricks! Hosted by Kristin Rohan, from SassySEO, these episodes present easy and ethical Search Engine & Website Optimisation Tips & Tools. This episode covers The Write Stuff – Content Essentials! The tool mentioned in this episode are: Google Analytics – my fave! For more SEO Tips & Tricks, view my presentation: www.slideshare.net You can also sign up to receive the “SassySEO Essentials” Emails at SassySEO.com! Follow me on twitter @TheSassySEO for daily tips to improve your Search Engine & Website Optimisation, Marketing & Media efforts. All these tips & tools are geared towards people who are interested in SEO and may not have a lot of experience…yet! Remember, SEO is an ongoing strategy – tactics are important but
important to have long-term vision for anything you implement. Thanks to Rob Rohan (RobRohan.com) for his help filming, editing and producing this gem. Jewelry & adorable halter handmade by SomethingSweetandSassy.com.
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Read MoreSEO Checklist for New Websites – DIY Search Engine Optimization
diySEO resources – www.diy-search engine optimization-resources.com Do-It-Yourself Search Engine Optimization Seo Checklist for New Internet sites, by Rand Fishkin of SEOmoz Starting a new website is all about the details. Don’t forget some thing that will later hinder your search engine rankings. The Search engine optimization Checklist for New Sites will help maintain you organized and save you a lot of grief.
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Understand how to grab a reader’s attention immediately with these article advertising tips.
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Read MoreDreamweaver Tutorial – Search Engine Optimization (SEO) Tips – Keywords, Title, Description
Check out www.make-a-website-guide.com to find out much more about search engine optimization (optimizing images and much more).
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Walk to the DarkSide…
