Inbound Now #36: SEO Copywriting Best Practices with Brian Clark (@Copyblogger)
Brian Clark joins us for yet another thrilling episode of Inbound Now, HubSpotaposs social media and inbound marketing podcast! Brian is CEO of Copyblogger Media.
He runs Copyblogger.com, an amazing copyblogging, copywriting, and Search engine marketing suggestions and tricks weblog that is frequently on the AdAge Leading 150. Brian is frequently referenced in large books, such as Chris Broganaposs Trust Agents and Seth Godinaposs Linchpin. Read far more: blog.hubspot.com
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Read MoreHow to easily create subtitles and captions for YouTube SEO [Creator's Tip #15]
![How to easily create subtitles and captions for YouTube SEO [Creators Tip #15]](http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.seotips.org.uk%2Fseo-videos%2Fhow-to-easily-create-subtitles-and-captions-for-youtube-seo-creators-tip-15.html&source=newseotips&style=normal&b=2 "How to easily create subtitles and captions for YouTube SEO [Creators Tip #15]")
Adding subtitles and captions to your videos on YouTube can greatly influence their ranking in search engines. It’s one of the finest search engine optimizations you can do to improve viewership, obtain an audience, and give your videos more exposure. Plus, when you have transcription files in many languages, it causes YouTube to feature and highlight your videos in even much more spaces in other nations.
But the cause most of us possibly don’t create transcripts of our videos and convert them into caption and subtitle files is since it sounds time consuming, difficult, and we don’t know how to do it in the very first spot. Thanks to a tool referred to as, CaptionTube, it’s now simpler than ever to generate subtitles for your videos. In this video I give you a tutorial on how to use CaptionTube and create captions for your YouTube videos. captiontube.appspot.com SUBSCRIBE FOR OTHER VIDEO Suggestions AND NEWS! www.youtube.com Creator’s Tip is a weekly show that assists on the internet video producers with tips, tricks, advice, secrets, and suggestions for how to make their videos stand out on the net. LET’S CONNECT! www.facebook.com twitter.com www.reelseo.com
Read MoreSEO Link Building Tutorial: How to Get Links Where Competitors Have Them
Watch this video by Search engine optimization Expert Steve Wiideman on how to locate and rank links exactly where your competition has them making use of basic search engine optimization tools.
There are three core ranking criteria for search engines like Google and Bing: Relevancy, Popularity, and User Choice (in search outcomes). Provided your website is search engine-friendly and consists of exclusive content material about the terms you’d like to rank for, this Seo link constructing tutorial will satisfy the 2nd ranking criteria to aid you move up in Google, thereby increasing targeted traffic (and hopefully sales). For a lot more of tutorials, pay a visit to SEOSteve.com. To download the extension utilized in the Seo tutorial, go to bit.ly
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4 Blogger Tools for Breaking Your Writing Block
Blogs can be powerful marketing tools. Blogging can also be a highly demanding endeavor.
Even the most prolific writers can find themselves with a serious case of “blogger’s block.”
When blogger’s block strikes, some basic keyword research can provide a fresh batch of blog post ideas.
A series of posts written around related keywords can also look good in the eyes of the search engines or prospects.
Using Keyword Tools to Brainstorm Blog Post Topics
#1: Google Related Searches
There are a number of tools that can uncover related keywords and ideas for possible blog topics.
One of the first and easiest places to start is on the Google home page. Start by searching for a phrase that you’d like your blog to rank in on search engines.
After conducting the search, click on “More search tools” in the left column and then “Related searches.” Google will return a list of related searches for the keyword or phrase for which you just searched.
Opening Related Searches on Google provides a list of possible blog post ideas.
For example, let’s say I wanted to write about blogging and needed blog post ideas. I would start by searching Google for “blog” and looking at the related searches. As you can see in the image above, related searches for the term “blog” include terms and phrases such as “free blog,” “create blog,” “blog software,” “WordPress,” and “Technorati.”
Each one of these terms could be turned into blog posts with titles such as:
- Five of the Best Places to Start a Free Blog
- Three Things You Must Do to Create a Successful Blog Post
- Why I Like WordPress
- How to Get Your Blog Post Listed in Technorati
#2: Google AdWords Keyword Tool
The Google AdWords Keyword Tool is another place to brainstorm topics for your next blog post. A search on Google AdWords will bring up a much bigger list of search terms and will also provide insight into how often the term is searched and the competition for the keyword or phrase.
For example, a search for the phrase “how to blog” brings up phrases such as “YouTube blog,” “funny blog” and “blog calendar.” All three have a high monthly search volume yet low competition for the keyword. Blog post titles using these keywords might include:
- How to Create a YouTube Blog Post
- Five Things to Consider When Writing a Funny Blog Post
- Schedule Your Posts With a Blog Calendar
Google AdWords returns a list of related search terms that can be used to generate blog post topics.
#3: Wordtracker’s Keyword Questions
Wordtracker’s Keyword Questions is a powerful tool designed to help with content brainstorming. Enter a keyword and Wordtracker returns a list of 100 questions asked by search engine users that include the keyword.
For this example, let’s say that a realtor is trying to come up with a list of possible blog post ideas. Entering the term “Home” into Wordtracker’s Keyword Questions brings up a list of possible blog topics including:
- “How leasing a car affects qualifying for a home mortgage”
- “Home security systems and which one is the best one”
- “How do I calculate the value of my home”
- “Do it yourself home remodeling”
The search above also provides a number of topics not related to real estate to sort through such as “Can I make holy water at home or do I have to go to a church,” but who knows, there might be an interesting blog post in there somewhere. When it comes to writing blog posts, don’t be afraid to think outside the box.
Wordtracker provides actual questions asked by users searching their search engines. Many of these can be directly used as the title of a blog post.
Along with questions, Wordtracker Keyword also offers search results based on keyword connections, random trigger words and the top searched keywords. Each of these options pairs your keyword with various other search terms and provides results based on actual searches conducted through Wordtracker’s partner search engines. The results can provide a wide range of blog post ideas and topics you may not have considered.
#4: Google Analytics (or Other Traffic Analytics Program)
Analyzing the incoming traffic to a blog can provide a number of ideas for blog posts and highlight the opportunity to build upon popular posts and search terms that are bringing traffic to a site.
If our realtor notices that searches for a particular neighborhood are driving traffic to her site, she can capitalize on the opportunity by writing a series of posts about community resources and the real estate market in the neighborhood.
If you discover that an unusual or unexpected keyword is driving traffic, the brainstorming methods above can help unlock potential blog posts related to the keyword.
Google Wonder Wheels
Although Google has taken down their Wonder Wheels tool, I have to mention it because it was such a great brainstorming tool and comments in the Google help forum have left the door open (if ever so slightly) for its return.
Wonder Wheels provided a graphic display of related terms that could be clicked and searched in an ever-growing web of related keywords. As I wrote in an earlier post on Social Media Examiner, it not only provided a great brainstorming tool for writing blog posts, it also gave insight into the way Google connects keywords.
Hopefully Google will find it in their wisdom to bring it back in the near future because I personally feel that it blew the above tools out of the water.
Create a Resource
When done well, a series of posts written around keywords can give your blog a nice jump in the search engines. Always remember, though, focus on content first and let the keywords follow.
By providing a resource of topically related articles, you create a reason for others to link to your site and quality incoming links are key to top search engine rankings.
What do you think? Leave your questions and comments in the box below.
Read MoreOn Page SEO That Gets You What You Want
Search engine based site visitors is incredibly valuable primarily because it is targeted and doesn’t cost anything. There are so numerous different issues that play into no matter whether or not you will uncover Seo achievement and prior to you invest all of your time on off page efforts like link developing, focus your attention on your on page Search engine optimization efforts. So what specifically is on page Seo? It’s nothing but the optimization that you do on your webpage. Every thing from the content material you write to your key phrases are part of your “on page Search engine optimization” efforts. Maintain reading to learn a few of the items that you can do make certain that your on page Seo efforts truly spend off.
Your principal tag for the heading on all your pages will be various according to the phrase every page is targeted. What all that implies if the page keyword phrase must be used in your major headline tag, the H1. Of course you usually need to have to make sure you are writing primarily for your readers. Your headlines will be far more effectively read by the bots if you location your critical keywords at the commence of the headline.
This is just one aspect of your on-page Search engine optimization that requirements to be performed the appropriate way.
Take excellent care with your permalink settings for your blogs simply because that will decide a lot with Seo. Google does appear at filenames and checks for keywords employed in them, and that is yet another aspect of great Seo. As soon as once again we have to talk about the usability of your website which does incorporate your internet site page URLs, and so on. Search engines want to serve the proper details to their users, so it’s apparent that they will appear at variables from a human point of view. Your WordPress panel will have a small tab where you can structure your permalinks the way you want them.
Lastly, make certain you’re placing your major keywords or phrases in the meta title and meta description tags. Over the last years the search engines have come a genuinely long way. They have far more intelligence than they employed to when it comes to studying about web pages. When you include your primary key phrases and phrases in your meta title and description, you tell Google and the other big search engines precisely what your pages are all about. You have to maintain points as clear and to the point with the search engines as achievable. Make their job easy, not difficult. Now you know a little bit about optimizing for the on internet site or on page aspects, and you need to have to go out and discover all about it. Lots of time the deciding factor with page 1 ranking has almost everything to do with on page. Attitude and beliefs are everything in competitive arenas, and that is why a person’s belief system plays such an crucial role in business.
Uncover out who the old-time main players with Seo, and then you can find out from them and maybe join their newsletters and such.
Read MoreSEO Tips To Unleash High Quality Traffic
When marketing and advertising their websites, most folks use search engine optimization (Seo). Discovering relevant data on the millions of internet sites on the net would be practically impossible with no the support of search engines. By optimizing your website for the search engines, they are better in a position to send your target niche to your web site. The Search engine optimization suggestions in this write-up are crucial to keep in mind as you design and update your internet site.
The initial factor to remember is to appear at all the variables and not to concentrate on just 1. Several marketers fret and obsess more than Page Rank of their website. Your internet sites search rank is establish by numerous variables. Page rank alone does not decide how properly your site is doing. While rank is a factor on how properly your web site does, optimizing your web site and developing backlinks is what actually matters. Having a high page rank won’t truly assist much on the extended run. The thing that will aid the most is producing a list of areas where you can increase concerning Search engine optimization.
The very first step to Seo is to appear at your titles. Yes, your page’s titles play a key role in your internet sites ranking. Due to the emphasis search engines place on titles, it is wise to make certain that you have your main keywords there. This enables the search engines to know what keywords you want to rank for and what to show to the users. A strong title improves your web site’s search ranking. One false belief about titles is that the organization name is all they require to use. For Search engine optimization, your title need to have the main keyword and be short and meaningful.
The intelligent strategy is to have all this stuff already figured-out just before you construct your web site. When it comes to construction of your website, make positive you do not select a lot of flash coding, or an more than-abundance of graphics and pictures. The issue with Flash is that search engine bots cannot read it, only text can be read, so the bots can not do their job correctly with your internet site. So naturally this will be completely counter-productive for you if you want to use Seo.
You know the most targeted targeted traffic is from search engines, and not you are a little much more aware of what you need to do for profitable Search engine optimization. So just bear in mind what you’ve read here these days simply because you will need to have it. Keep in thoughts to preserve the right balance of keyword density plus readability and excellent content material. The more value you give to your visitors, the far more valuable your site will grow to be in the eyes of the search engines. Search engine optimization and seeing outcomes will certainly need dedication and patience by all involved.
Read More5 Tips to Sell Your Blog
Do you wonder if your blog has the potential for a big payoff?
Here are 5 tips to position your blog to attract corporate buyers.
The $ 315 million–dollar acquisition of Huffington Post by AOL definitely raised some eyebrows as bloggers started to realize that they’re holding “real” assets that can attract top-dollar investments.
But for many, it may seem like selling your blog isn’t even a remote possibility. Perhaps you’re still trying to figure out how to make it attractive for readers.
As you consider what’s next for your blog, start thinking like an entrepreneur and recognize that your blog has the potential to earn income like any other business.
Here are tips to take your blog to the next level, while making it more attractive for corporate buyers.
#1: Develop the right “mix”
In business it’s all about finding the “right stuff” to get the job done. Companies don’t buy blogs because they don’t have enough money to develop their own, they do it because the blog has already done a lot of the legwork of attracting the right audience, developing the right content or building a content distribution model that would take the company too much time to achieve on their own.
Think about the type of companies that would be interested in your readers. What type of content strategies could you develop to better serve your audience? How can you extend the reach of your content? How can you build your email list? How can you get your content to rank better in search engines?
With the acquisition, AOL is buying into the new publishing model that the Huffington Post represents.
#2: Establish trust with your readers
As a blogger, your voice is what establishes trust and resonates with readers even after corporate acquisition. This trust is a valuable resource for the corporate buyer and is something many times they do not want to lose after the acquisition.
Ultimately, if you have successfully established trust, you will be more likely to continue to play an active role in the blog even after the acquisition.
What does that mean? It means you could get a paycheck when they acquire you and then an ongoing salary for continuing to be actively engaged. That’s a win-win!
An example of what can happen when a blogger had developed trust with his readers and then left can be found with the departure of Michael Arrington from Tech Crunch. Arrington’s departure was bittersweet for AOL and his readers, which required AOL to quickly reestablish trust with the audience they paid a lot of money to acquire.
Poynter reported, “Readers come to TechCrunch for the latest information, but what makes a blog stand out is the trust in the people running the site, the editorial voice, and a site’s adherence to its own standards. That same trust wouldn’t automatically transfer to AOL’s appointed editor in this era of blended norms.”
Make sure that every step of the way you are establishing a genuine relationship with your readers. Figure out what they need from you and do your best to deliver it. When a corporate buyer comes along, make sure you protect your readers and your integrity to the best of your ability.
#3: Determine where your blog fits into the competitive landscape
What’s your blog’s competitive advantage
? What do your competitors do really well?
Companies will look at your blog and compare it to your competitors to determine which has the best chance to reach their audience, so it is important that you survey the landscape and work on building a differentiator that will help you stand out.
To illustrate, we’ll look at a few blogs from the personal finance industry. WiseBread provides a wide variety of content focused on frugal living. Likely, the site is focused on providing a superior distribution channel for content and driving organic rankings.
WiseBread provides a variety of perspectives with multiple authors.
Man vs. Debt provides tips and personal finance education through compelling and authentic personal stories of getting out of debt and being financially aware. The author’s tips hold a lot of credibility with readers because he has been there.
Man vs. Debt brings the power of a personal story to personal finance.
Budgets are Sexy provides readers with personal finance tips with flair. The blogger is known to rock a Mohawk and talk about finance with a friendly, down-to-earth tone that makes it all seem much simpler.
The blog Budgets are Sexy brings a rocker's edge to personal finance.
With just these few examples, you can see there’s a wide variety of blogs that are operating in industry verticals, and each has unique, but attractive, qualities to a corporate buyer.
As a blogger, think about what makes your blog unique, how you would describe your relationship with your readers and how your differentiator can be leveraged by a corporate buyer. Ultimately, it’s important that your blog fills a need. It should fill a need for the buyer and for the reader.
#4: Test the revenue waters
A corporate buyer wants your blog for a reason. And ultimately, it’s to help generate revenue for the company.
There are two primary ways of generating revenue from a blog: selling advertising space or leads to third-party advertisers or advertising the buyer’s products/services. A great way to better position your blog for sale is to be able to show a consistent revenue stream from advertising.
Start testing different types of advertising mechanisms on your site to see what will work to convert readers into buyers. If you don’t have third-party advertisers knocking down your door, start by advertising products that you have developed for sale. If you don’t sell “products,” look at developing an information product like an e-book or training course.
Man Vs. Debt offers a series of e-books for $ 47 and an online training course called "You Vs. Debt."
#5: Be prepared to let go
Don’t kid yourself and think that you’ll sell your blog to the highest bidder and continue running your blog like you always have. It’s common for bloggers to maintain a strong management presence in the content on their blog after a corporate acquisition, but that doesn’t mean that it comes easily.
Heather Starr Fiedler, the former owner of Pittsburgh Mom, which was purchased by the Pittsburgh Post-Gazette, said, “the hardest thing for me has been trying to maintain ownership of the voice of the site, but recognizing that I don’t own it anymore when I’m asked to take a different direction or add a feature to the site. It’s about forming a good partnership with the people you work for.
Heather Starr Fiedler blogs about her sometimes serious, sometimes profound and often humorous thoughts on life.
“I’ve had a ‘few different bosses’ and each has had a different philosophy of what the site should be, so I’ve had to be flexible, but also stand up for what I built the site for. Ultimately, it’s your name on the blog and you have to be comfortable with what’s there.”
Heather has worked with her management team to create revenue streams through sponsorships that are organic and natural for her readers. She says, “the big challenge is trying to do it respectfully… that is the big debate. So far we haven’t had any negative feedback from the audience so I think we’ve achieved that.”
Whether you started blogging because you loved it or started with a payoff in mind, there could be an opportunity to reap the rewards of your hard work. There are two sides of this fence: those who feel that bloggers are “selling out” and those who respect and understand the economics of the decision. Whichever side you are on, it’s hard to ignore the potential.
Even Perez Hilton, who recently offered his blog for sale on Howard Stern, stated that he would sell for $ 50 to $ 100 million depending on whether the deal included a TV project.
For the right deal, entertainment blogs can be sold.
Whether you ultimately decide to entertain offers on your blog or not, these tips will help you strengthen your following and establish your brand.
The best way to position your blog for sale is to build a rock-solid following. To help you get there, check out 17 Ways to Grow Your Blog From Top Bloggers and Michael Stelzner Explains How He Built Social Media Examiner to Be a Top Blog.
Did you sell your blog? Are you a company that has acquired a blog? If so, what tips would you offer readers? Leave your questions and comments in the box below.
Read MoreFind Out Your “Web Site Ranking” With This FREE Tool
www.BertMcClure.com 210.857.7271 If you are an world wide web marketer or studying Search engine optimization suggestions, the tool explained in this video will be very beneficial. Understanding your own net site ranking and your competitors are key to maximizing traffic from the search engines. Now you can maintain track of all your web sites and their worldwide rankings with the click of a button.Make certain to get your cost-free account to fully utilize this beneficial net internet site ranking tool.
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Search engine optimization Ideas
Read MoreBasic SEO Strategies for Beginners
Are you seeking for tips on search engine optimization? Then the following Search engine optimization tips will prove to be extremely helpful in enhancing your campaigns and get top rankings.
If you want to get somewhere with Seo, then you should know the value of blogs when it comes to search engine rankings. They are usually indexed more rapidly and ranked higher. The high top quality information located on these blogs is often refreshed with new content material that search engines are looking for which is how indexing is performed so speedily and why rankings are frequently greater. Yet another benefit of getting a weblog is that it assists your primary HTML web site get indexed more rapidly when your weblog is added to it. How many occasions a week, month, or year should you modify your blog content material in order to make search engines more apt to like your content material? You are actually in manage here, you establish what works for you and go from there, nonetheless, many would recommend more as opposed to much less. Be consistent with your efforts and don’t go too lengthy with no updating your weblog. Performing that will boost your trust factor in the eyes of the search engines which will also boost your chances of greater good results. Becoming an authority in the eyes of the search engines is a excellent way to enhance your rankings with them due to the fact they know that you know your stuff in that certain niche. You can create relevant backlinks merely by sustaining your targeted blog and networking with other bloggers who will want to gain link juice from you. There are actually several advantages to sustaining your own blog. You can’t lose when it comes to growing your traffic with blogs.
The URL is yet another essential factor in figuring out your search rank. The search engines check the URL for relevancy when ranking your website. So if you targeted the keyword “easy dog coaching”, getting that in your internet site’s URL will increase your search rank. As lengthy as you use the keyword in the domain name or the file name, you will see the desired final results. So be positive to use your primary keyword in your page title and when selecting your domain. Following these two suggestions, the search engines will rank your internet site higher simply because they will see it as a lot more relevant. How you use your key phrases is what determines your web site’s rank, not necessarily how numerous backlinks your web site has. So for an elevated opportunity of success at Seo, concentrate on these variables.
The tip that a lot of webmasters ignore when doing Seo is that they don’t link their internal pages together. Internal link constructing is a powerful strategy that can enhance your search engine ranking to a fantastic extent. Easily link relevant pages utilizing anchor text in keywords. The straightforward technique of linking with anchor texts can be observed on any websites to some degree but heavily on the massive internet sites such as wikipedia.com. Of course there is no reason you can’t also use this to your benefit, particularly given that it isn’t complex to do. Go on show em how it’s carried out, the search engines will be impressed by your capacity to link both externally and internally. In Brief, Seo is the easiest most successful targeted traffic driving method on the net.
Search engine optimization Ideas
Read MoreAre You Making These 3 Critical SEO Mistakes?
Seo can get tricky and specific points that seem like they will assist your rankings will in fact hurt them. If you are significant about obtaining tons of totally free targeted visitors to your website then you have to understand at least basic Seo. As an internet marketer, you need to seriously think about getting high rankings so individuals can locate your website when they do their searches. By ignoring search engine traffic you are missing out on thousands of prospects that you could sell to or construct a list with. Obtaining great search engine ranking is equal to income in the bank. If you are new to Search engine optimization or have been taught wrong then this post will be a life savior simply because it teaches you what to avoid. No matter what anybody could tell you or try to sell you Seo is based on solid principles and not on all of these new tricks and loopholes that you see appearing every month.
The 1st mistake several webmasters tend to make when attempting Search engine optimization is they stuff their content material with too many vague keywords. It is correct that key phrases are a vital aspect of search engine optimization, but if you just use a bunch of them the search engines might give you penalties as they will take into account your website spam. You’ll shed your ranking due to the more than abundance of the keywords on your internet site, which indicates you’ll lose the traffic too. It’s also not appealing to your visitors due to the fact they only like sites that make sense and are valuable. It is important for you to steer clear of committing the other mistake which is to use content material that’s not yours, as you will want to contemplate ethics. You can’t just copy content material and hope that it’s going to support you, due to the fact it won’t. It could appear as although there are no repercussions at 1st, but it will hurt you once an individual discovers that you’ve stolen your content material. The other cause why it’s a good idea to stay away from this is due to the reality that search engines now know when content has been replicated. Your web site will stick in the filter that’s reserved for double content and that will not rank you really high.
This is why it is important to use content that both visitors and the search engines will like.
Don’t associate oneself with unethical Seo consultants. You will locate that firms providing Seo services are all more than the location these days. Some of these businesses are legit, but some use approaches that do not consider ethics to go about Seo. The thing is that you will not even know till your web site is banished from the searches. That is why it is important only to employ that company or those folks that work within ethics and also those folks that will update you consistently on how your internet site is performing. If they hide something from you, they’re not the appropriate ones to function with.
Overall, search engine optimization involves you to achieve a powerful balance among the on-page Search engine optimization and the off-page Search engine optimization. Don‘t forget to keep adding top quality content material and obtaining relevant backlinks to point back to the pages for even greater ranking. Just make sure you’re building links naturally with very good amount of internal linking.
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