3 Ways to Use YouTube to Drive Traffic to Your Website
Are you wondering how to get people from YouTube to your website?
Are you looking for ideas to move people from watchers to clickers? Keep reading to learn how.
Why YouTube for Traffic?
With an impressive three billion daily views, this video-sharing platform stakes its claim as the world’s second-largest search engine (behind Google) and is considered the third most-visited website in the world. Think YouTube is only for Justin Bieber fans? Think again.
As a marketer, there’s an absolutely incredible potential with YouTube if you deploy the right strategy. Imagine each of your videos as “mini websites.”
First, your content can get found from within YouTube itself.
Leverage YouTube's three billion daily views to get found quicker!
Then, your content has the potential to get indexed inside Google’s search engine results pages, embedded on blogs and shared across all of the social networking platforms!
Get even more exposure when your videos get ranked inside Google!
Building brand awareness and creating “celebrity status” are inevitable with the correct strategy, but at the end of the day, there is no “video bank” that you can trade in your views for dollars.
Instead, you need to strategically leverage your videos to perform one very specific function: drive traffic to your website.
Most people think viral video when they think YouTube. Until now, you’ve been under the impression that success on YouTube meant capturing some hilariously comedic moment with your cat or unsuspecting son or daughter on video and sharing it with the world.
You’ll quickly discover that you don’t need millions of views to get results. It’s all about the quality of your visitors, not the quantity.
Your YouTube videos will build rapport with your viewers, so that by the time they end up on your website, they are primed, pumped and ready to take action with you. In short, your conversion rates go up.
It’s my job to show you how to get your audience off of YouTube and onto your website, so they can start taking action with you. Let’s begin.
What’s Your Call to Action?
There are three ways to convert viewers into visitors. However, there’s truly only one strategy for effectively accomplishing this traffic-generation goal: a compelling call to action.
Each of your videos must tell your viewer exactly what to do (e.g., “go to my website”), how to do it (e.g., “click the link below”) and most importantly, why to do it (e.g., “get my free report on 7 Weight-Loss Secrets”).
Here's an example of a specific call to action.
Why should your audience leave YouTube and visit your website? The more compelling the offer, the more you can expect to convert video viewers into website visitors.
“Compelling” usually translates into “Free!” A free report, video, consultation or software application is enough to get people to take action with you.
However, as a savvy marketer, you also need to convey why this “free gift” is a must-have item that is worth getting immediately. What will your “free gift” do? How will it change prospects’ lives and make them better people?
Once you have crafted your compelling call to action, you’re ready to learn the three simple yet powerful ways to effortlessly get your YouTube audience over to your website.
Traffic-Getting Strategy #1: Tell People Exactly What to Do!
This is the easiest yet most often overlooked step.
At the end of each and every one of your videos, you need to specifically communicate your compelling call to action and tell people exactly how to get to your website (and the benefits of doing so!).
This step can be completed with a simple line or two of dialog: “Thank you for watching my video! To discover the seven secrets for successfully potty training your puppy, head on over to www.MyPuppyPottyTrainingSecrets.com to get your hands on this powerful, 3-part video series right now.”
Tell people what to do and why they need to do it, and they'll be compelled to take action with you!
Traffic-Getting Strategy #2: The Video Description Box
Every time you upload a new video on YouTube, you have the opportunity to add a description of the content. Most marketers never take advantage of this function.
To turn your video’s description box into a traffic-getting machine, here’s all you need to do: Add a 5-6 word call to action at the beginning with your complete website URL:
“Get More YouTube Traffic: http://www.JamesWedmore.com.”
This URL (don't forget the "http://") will become a clickable link that video viewers will easily see under your video.
Although this is a great start, I also recommend adding a paragraph or two of text to describe the content of your video. This way you can add your website URL again at the end of your description.
Traffic-Getting Strategy #3: The Call-to-Action Overlay
The third and final way to convert video viewers into highly targeted traffic is through a little-known YouTube feature called the Call-to-Action Overlay.
In essence, the Overlay is a simple banner ad that sits on the lower third of your video. You have full control over the copy, thumbnail image and the desired destination you want to send users to. This function takes a few minutes to set up, but failure to add it is simply leaving valuable traffic on the table. James: do you have a video or link that shows how to set this up?
The Overlay will appear as soon as the video begins to play and can be closed by the user.
To activate this little-known feature, you’ll need to start by signing up at ads.YouTube.com.
Get more views and exposure with YouTube Promoted Videos.
For a step-by-step tutorial showing you exactly how to install and activate the Call-to-Action Overlay function on all of your videos, watch the special training video below.
www.youtube.com/watch?v=cDi_qBg9cHg
Final Thoughts…
There are three ways that we can turn our videos into traffic-getting machines: a) Give a call to action in your videos, b) add a URL to your description box and c) add YouTube’s Call-to-Action Overlay function. These three tips can do wonders for increasing your traffic!
Make sure to add all three of these strategies to each of your videos, and remember: it all starts with a creating a compelling call to action! If you have something that people want, they will take the next step to work with you!
What do you think? Leave your questions and comments in the box below.
Read MoreGreat Ideas For Better Search Engine Optimization (SEO)
Great Ideas For Better Search Engine Optimization (SEO)
Proper search engine optimization is perhaps the best internet marketing technique available. If your website ranks highly on search engine results pages, you can expect to receive a lot of organic, targeted traffic. Coming up are some practical SEO tips that you can use with your website to improve its ranking.
Design your website with SEO in mind. When you are able to consider SEO this early in the design process, you can develop options in your site that will make SEO much simpler for your copywriters. If possible, find a web designer who also knows the strategies and tools surrounding search engine optimization.
Keyword Analysis
To increase the traffic to your Internet marketing website, take into consideration the keywords that your customers are using to search for your product or content. Using a keyword analysis service can pinpoint the most likely keywords that potential customers are using. Adding the right keywords to your content or product description will result in more traffic.
Don’t spread yourself too thin by trying to include too many keywords. Keep your site focused on a dozen or so main keywords or phrases that really capture the essence of what your site is about. Use analytical tools to figure out which words and phrases really bring in the most traffic.
Utilize the AdWords tool kit from Google, to increase the effectiveness of your keyword selections for SEO. By using these tools, you can increase traffic to your site and increase traffic that translates into sales. You can search by specific keywords or type in a specific URL to discover the keywords that drive those particular searches. Choosing effective keywords boosts your ranking in search engines and increases your sales.
To ensure that your site shows up when people search for it, be sure to register your site with the major search engines. This helps make sure that their spiders will crawl to your site. It’s easy to go through their webmaster tools, and it won’t cost you a thing. All you need is a free account.
You should consider creating an XML sitemap for your website to improve your search engine optimization. Search engines love XML sitemaps and they are easy to implement. Use tools such as XML Sitemaps Generator to upload a sitemap quickly and then just let Google, Yahoo and Bing know where they are located.
Bing
A good search engine optimization tool lets you check the popularity of keyword searches on the internet. Having popular keywords is imperative in optimizing your search engine results. SEO tools allow you to see which keywords are trending in popularity at any given time.
For search engine optimization, the first thing you should do is register with Google and other search engines (such as Yahoo! and Bing). You can visit a special site, fill out a very short form with your website address and you’ll likely be “crawled,” in other words added, by that search engine faster.
Based upon your resources, you may be able to fully optimize your site for only one or two of the major search engines. Using keyword-rich content and structure will give you an advantage on any engine, but Google, Yahoo!, Ask.com, and Bing all have their own nuances that favor certain SEO elements.
Use web analytic software to track visitor and other information to your site. This should be in place from the very beginning so that you view your progress and know if your SEO efforts are paying off. Google offers free analytic and Webmaster tools, but there are other programs that are available for purchase.
Yahoo
If you are looking to increase your sites visibility, you need to make sure that you sign up for free local listing through Google and Yahoo. These services give you free publicity that, in turn, bring you more visitors and more visibility. Never turn down a free venue for publicity.
Always validate your website’s HTML code if you are serious about its search engine performance. Broken HTML can keep search engines from indexing the full content of your site. Even a site that appears to function with no problems can have broken code. Website building programs or free online tools can inspect your site’s HTML and validate that it all works properly.
Search engines like Google and Yahoo are constantly evolving in terms of how they find information on the web. Consequently, you will have to change your pages to correspond with the changes that are occurring in the search technology if you want to stay on the cutting edge of Search Engine Optimization.
SERPs
To make sure your entire website is indexed by Google, submit your sitemap to Google Webmaster Tools. A good sitemap should link to every page of your site, and listing your site map on Google will assure each of those pages is listed. This can take a few weeks, but yield great results in the long run.
Use appropriate keyword density in all your content. If you are overdoing keywords, search engines pick that up as keyword filling, and they will often reject the site from the SERPs. You want to moderate use so you are providing quality content that has the right amount of keywords to be found in a relevant search.
Write website content that human beings can understand and enjoy. Keyword injected nonsense just isn’t going to work. Search engines are programmed to differentiate between actual sentences and strings of words. They know a paragraph shouldn’t have the same sentence repeated over and over.
If you fill your site with valuable content then the SERPS will reward you.
A powerful search engine optimization tool is Google’s Webmaster Tools. This program allows you to see how Google’s search engine robots experience your site, so that you can change things to make it easier for them to navigate as well as discover what weaknesses your site may have so that you can address them.
While these SEO could help get your website to the top of search engine results pages today, it is important to remember that search engine algorithms are constantly changing. As a result, you should always try to keep up with the latest news from the search engine optimization industry in order to ensure that your website retains its high ranking.
Read MoreCustomize Your Facebook Pages Today!
Customize Your Facebook Pages Today!
With the worldwide hype about the social networking site called Facebook, you surely have not missed hearing about it unless you already have an account on it. Launched in the year 2004 and with 500 million users by the year 2010, the story of its origin stems from a colloquial name of books that were distributed by the university administrations in US. Today, it is one of the largest social media networking sites. While it gives opportunities to individual for creating a virtual mesh of contacts, it helps the businesse
s to reach out to a huge number of potential customers.
Since businesses have brought in their online presence, they have used this platform to propagate their business further. The companies create unique Facebook pages, which complements their profile. If you want to create a Facebook page for representing your company, you can either create a page by using the application – Facebook markup language or can get your page designed with the applications that are provided by software companies to create custom Facebook pages.
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Rather than using the markup language, creating custom Facebook pages is beneficial for you as they are taken as the company’s face or identity. Therefore, you should be able to add certain applications that would make your page unique and distinct from the others. By creating custom Facebook pages a company can not only make their profile interesting and user-friendly but can also attract potential customers. Below are some of the benefits of creating custom Facebook pages:
1.Custom Facebook pages acts as a virtual store in a powerful platform. As Facebook accounts for about 35 percent of Internet traffic, you can imagine how many potential customers your page can bring you.
2.The links of your pages are active, which allows the page to appear in search engine results. So, visibility is ensured even if people are not logged in to the social networking site.
3.Custom Facebook pages are unique to your identity. You can attract customers to distinctly recognize you by your page anywhere on the Web.
4.This social networking site provides you with a multi-media portal for sharing information regarding your company. You can buy a suitable application from a software company that would enable you to upload videos and photos.
Creating custom Facebook pages and promoting your business through this social networking site is a unique marketing strategy that you can take up for proliferation in your business. If you have ample ideas regarding customizing your Facebook pages, you can buy the applications at software stores like Involvesocial.com. While customizing your Facebook pages with applications from Involve Social you get loads of interesting features, and also get a 30 days money-back guarantee if you are not satisfied with their products.
Create custom Facebook pages to promote your business. Get it from the leading facebook application developer – Involvesocial.com.
Simple Ways to Boost Your Google Page Rank
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The value of a high ranking site is clear and all webmasters are aware of it, especially since it is what offers the needed boost for a site to reach the top of the search engine results. While it does take some hard work and time to increase a website’s rank, if it is done properly it can be achieved pretty quickly. You can use a wide range of methods to grow the page rank of your site but not all of them are ethical. The best approach is to abide by the guidelines of the search engines if you want to have good results for the long term. You will find it easier to rank various pages for different keywords once your site achieves a high page rank. In this article, we will analyze three efficient techniques that can help you grow your page rank.
Online discussion forums provide you with a good opportunity to build backlinks and improve your page rank. Are you wondering how this is accomplished? You sign up with a forum, create a signature that has your link in it and then contribute by writing posts.
By getting backlinks from forums that are well ranked in the search engines, you improve the status and page rank of your own site. You can quickly boost your site’s page rank by finding quality forums in your niche to post on, provided that you have a signature with an anchor text link. Posting in forums in your niche can also get you immediate traffic, as your posts can be seen by people who are interested in your topic.
It can really pay off to research forums in your niche and then participate in them, as this can boost your traffic and page rank very effectively’ If you want to get a better page rank, it’s possible for you to do it through being a guest blogger. Anyone who knows anything about internet marketing knows that you must put fresh content on blogs for them to remain relevant, and blog owners are always on the lookout for this type of fresh content. You simply have to contact the people who own those blogs to see if you can write a guest post. Only go after blogs that have a high page ranking. Don’t forget to add a little about yourself as well as a link to your website after the post, as that will allow the post to benefit you both. You will essentially be boosting your page rank and your traffic because you’ll be garnering the traffic that blog usually gets.
The last tip involves leveraging article directories and their own good page rank by submitting high quality articles to them. You can begin by submitting articles to directories such as EzineArticles or GoArticles. You might have unused PLR articles sitting on your hard drive that could be rewritten and published to benefit your page rank efforts. When you add your articles to directories, add a link back to your site in the resource box to be shown at the foot of the article. While you can benefit from a backlink from a high PR article directory, you may also find your content is reprinted by other webmasters, giving you yet another backlink from their site too.
Through this article we can determine that increasing page rank is easy and only requires consistent work. As time goes on, you will discover more and more strategies to build links that are high quality to your site which will give you the boost you need and raise your page rank. If you don’t see results immediately, you shouldn’t be tempted to quite because it usually takes some time before you see your PR go up, however, you will eventually see some progress.This information was brought to you by http://quarrytile.net, your source for all things related on quarry tile.
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Read MoreSEO Guide For New Bloggers Or Website Owners – Part 1
SEO Guide For New Bloggers Or Website Owners – Part 1
Article by BloggerOfTheWeb
I realize that many new bloggers or website owners aim to blog for money but never use the proper way to achieve their objective. The building of a new blog or website presents an interesting analogy of nurturing a new born baby. You give birth to a new baby (create and host a new website), give it a name (create a domain name), educate it (customize it with themes and plug-ins) and feed it (add new contents) everyday.
Based on the analogy, there is no “quick-fast” way to make a new website becomes mature, popular, and ranked high by search engines overnight. If you are working on SEO (Search Engine Optimization), you must remember to do it slowly and gradually. You cannot rush, trust me! That’s why I hate black-hat SEO. The reason is because even if you succeed in making your website or web page ranks top in search engine results, it wouldn’t stay there for long. Search engines will discover your trick and ban you. Simple as that.
To understand what are the important factors of SEO, you may read the following guide I have written for you. This is only the first part of the guide. The rest will follow shortly.
SEO Guide For New Bloggers Or Website Owners (Part 1) – Building Your Website For SEO
A) Find The Right Niche
The right niche is always one that you are most comfortable with, well versed in and be able to think of new ideas and topics to write about every day. So far, the most popular niche would be webmaster and money-making related.
B) Think Of The Right Keyword(s)
Ok, now you found your niche, the next thing you should do, is to think of your keyword(s). Decide whether you wish to go f or a single keyw
ord or multiple keywords. Also decide on whether you wish to work on general term or keyword phrases. For a start, I would recommend you to go for “single keyword phrase”. A very good example would be “How To Blog For More Money”.
C) Choose A Suitable And Unique Theme
Once you know what to blog about and identified your keyword, the next thing you should do is to find a right and unique theme that suits your niche. Example if your website is about blogging for money, you should go for a theme that has a professional look to convince your visitors that you are serious in this business.
If you are into blogging, I would recommend WordPress as the blogging software to use. If you have some cash to spare, I would recommend you to go for customized theme. Free themes are typically used widely hence may lost their uniqueness.
In order to make the whole guide more organized, I have decided to break it into several parts (sections) to enhance your reading pleasure. I have also included this part of the guide into my SEO page, this will allow you to navigate here easily from the main page.
About the Author
Blogging For Money With BloggerOfTheWeb
blogginggenius.net On page SEO is very important to the success of your website or blog. This video covers the basics of on page SEO and how easy it is to apply. http
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Read MoreWatch this SEO Content Writing Guide to Get Higher Ranking in Google
Local Splash presents this definitive guide to getting improved ranking in the organic search engine results by using SEO Content Writing strategies. Become an expert at writing SEO content with real examples of how to organize and manage keyword-targeted content for your website.
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AffiliateStartingLine.com SEOmoz Beginners Guide to SEO – Part 7d – Strategies – How to build links back to your site using key five strategies.
Claude Pelanne My Links affiliatestartingline.com http tinyurl.com itunes Claude Pelanne podcasts
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Ranking Number One: 50 Essential SEO Tips To Boost Your Search Engine Results Reviews
Ranking Number One: 50 Essential SEO Tips To Boost Your Search Engine Results
With millions of websites on the Internet, search engine optimization – or SEO – is the difference between ranking one in Google and remaining invisible. This book breaks the latest SEO techniques into 50 tips that can help any website – from a small company to the largest corporation – rank number one in the search engines and boost your visitor traffic and sales.
List Price: $ 14.95
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Read MoreSEO: No longer Just Nice to Have, It’s a Necessity
SEO: No longer Just Nice to Have, It’s a Necessity
San Francisco, CA (PRWEB) November 4, 2010
Did you know that there are over two billion searches made on Google each day?
And this doesn’t include all the searches made on other search engines.
What is this telling us?
People have become so accustomed to using search engines to find what they’re looking for that typing in URLs is a thing of the past. Search engines have become the means to an end for the billions of people who use a search engine every month.
What’s more, studies have shown that 95% of traffic comes from the first page of search results and over 92% of search engine users don’t look past the third page.
This has opened up a huge door for SEO, which now plays a critical part in how a website fairs in search engine results.
SitePoint has released a brand new kit called The SEO Business Guide. We’ve created it especially to help business owners and online marketers learn how to grow their businesses.
It also teaches web developers and designers what to do in terms of SEO before they build a website, to ensure their clients’ websites obtain the highest rankings possible.
SEO Business Guide users will go on a journey from knowing little or nothing about SEO to understanding and implementing important strategies and techniques to get ahead of the competition—and stay there.
The SEO Business Guide is available only through sitepoint.com.
http://www.sitepoint.com/kits/seo-business-guide/
About SitePoint
SitePoint is a 10-year old Media & Publishing Company, specializing in high quality content for Web Developers. SitePoint is ranked as one of the 1000 most popular websites on the Internet and is visited by millions of Developers and Designers every month.
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Read MoreHakukoneoptimointi
HAKUKONEOPTIMOINTI SEO
(Search Engine Optimization)
If You’ve beeen wondering.. – Why has he been doing this Hakukoneoptimointi SEO -test
for the last couple of weeks? - Hakukoneoptimointi -
Let me try to explain why it’s so damned important to improve Your Online efforts, especially
when it comes to SEO – Hakukoneoptimointi! The reason is pretty obvious:
Improving Your Positions in search engine results page (SERP), the listing of web pages
returned by a search engine in response to a keyword query, is what SEO – Hakukoneoptimointi
is all about.
The Image below shows You why the Best Organic Listings are Vital for Your Web Performance.
Have a close look to the image, below!
Hakukoneoptimointi - SEO is Vital for Your Online Success...
Hakukoneoptimointi SEO
Screenshot inside Google showing percentages of clicks based on position.
Source: Perpetual Traffic by Ryan Deiss
I’d like You to notice HOW?…
of the available traffic, and the second ORGANIC result receives 11 – 18%
of the available traffic…
ay from Google AdWords, your competitor
who’s ranking #1 organically is getting 1000 – 2000 clicks a day!
The first ORGANIC (i.e. non-sponsored listing) receives 41 – 45% of the available traffic,
and the second ORGANIC result receives 11 – 18% of the available traffic…… 10 – 20 TIMES the amount
of clicks as the first PAID listing.I’ll say that again…10 – 20 TIMES more traffic than the top paid listing!
To watch the video on YouTube,com, click: HAKUKONEOPTIMOINTI
HAKUKONEOPTIMOINTI SEO for
TARGETED RESULTS!!!
)
ONCE MORE!!!!
…If you’re getting 100 clicks a day
from Google AdWords,
…your competitor who’s
ranking #1 organically
is getting 1000 – 2000 clicks a day!
There will be more… —
Read MoreDealing with Google Blogger Duplicate Content and Canonical Issues
Duplicate content and canonical issues can have a serious negative impact on your position in the search engine results pages. Google Blogger s Blogspot s templates in their default setups can lead to these issues.
Keep reading to learn how to fix the problem….
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