4 Ways the New Facebook Insights Can Grow Your Fans
Facebook recently rolled out some new metrics that give better insight into what your community wants from your page, enabling you to grow your fans and interactions.
You know it’s important to measure your social media marketing performance, and the new Facebook Insights will make this easier for you.
Locating Facebook Insights
First things first—where do you find these metrics? They are accessed on the left sidebar underneath your profile picture by clicking on the Insights link.
Click Insights to see more options: Likes, Reach and Talking About This.
We aren’t going to cover every term, definition and nuance in this post because that would be a small book. Most of the terms have a “?” nearby that you can click on to get the definition.
You can also read more in this useful Facebook Insights Guide: http://ads.ak.facebook.com/ads/creative/insights/page-insights-guide.pdf (Note that this guide has graphs and charts that aren’t actually shown, or some are shown slightly differently than in the guide. Facebook may have changed the way they are displaying the data but most of it is relevant.)
We will cover how to interpret the best metrics to help you decipher what is going right and wrong on your page.
#1: Main Insights
First click on Main Insights and you see a graph of the activity for the last month.
The most important part of the main section is the different ways you can view the individual posts.
When you click on the individual columns, you will sort the posts by descending value in the column.
- Reach is the number of unique users who saw your post.
- Engaged Users is the number of unique people who have clicked on your post.
- Talking About This is the number of people who have Liked, commented on or shared your post, or responded to the question or event.
- Virality is the “Talking About This” number divided by the “Reach” number.
The most important of these columns are Engaged Users and Virality.
Watch what types of posts are getting the best engagement.
You will also know what type of post you’re viewing by the icon next to the post.
- Green quotations: Status update
- Film: Video
- Note with a pin: A link or an application that posted on your behalf.
- Square that looks like an outline of a person in a picture: Pictures
In the above graphic, when we sorted by Engaged Users, we can see that the top three posts are all photos. So we know that if we want to focus on getting more engaged users, we should post pictures. See what types of posts are working for you by sorting the columns.
#2: Reach
When you dive into the Reach section, you first see a chart of demographics of people who have seen any content about your page within the last week.
Below that are the How You Reach People graphs. The one on the right shows the Unique Users by Frequency in a rolling one-week time frame.
The statistic to watch here is the number of people you are reaching more frequently. This is your core audience.
Monitor how many times people are seeing your content each week.
If you are not reaching people multiple times with your posts, you may have to adjust your strategy. Experiment with posting more often, focusing on getting more engagement so that your post comes up more in your fans’ news feed. You may need to do something more involved like running a contest or Facebook ad to reconnect with your audience.
The next graph shows Page Views and Unique Visitors and below this graph is one of the most interesting areas of Insights, the External Referrers.
Watch where people are coming from. If the only external referrer is Google, you need to get the word out about your page. Guest post on websites and blogs and use your page address in the bio.
In the example below, the Facebook Marketing All-in-One for Dummies fan page was mentioned in a review post on Social Media Examiner. Find ways to work your Facebook page address in multiple areas across the web.
Monitor which tabs people are looking at and how people are finding your page.
#3: Likes
The next area of metrics is the Likes area. This area breaks out your fans by demographics, which can be useful for future ad campaigns. The area to watch in this section is the Where Your Likes Came From graph.
Watch the spikes of Likes and Unlikes to correlate what you are doing right and wrong on those days.
In this particular page’s graph, we can go back and track the posts on the wall to see what happened during the spikes.
On November 18, eight photos were posted within a fairly close time period, which may have caused the Unlikes. On December 2 and December 6, a highly shared recipe (on this food-based page) combined with an open-ended question that resulted in big participation on both days may have been the cause for the spikes in Likes. Pay attention to what’s working.
#4: People Talking About This
The People Talking About This number is publicly displayed on the left sidebar under the number of Likes. This figure is a great measure of actual engagement.
The "talking about this" number is publicly displayed on every Facebook page.
It includes all the following activities that happen on your page over a one-week rolling period:
- Liking a page
- Posting to a page’s wall
- Liking, commenting on or sharing a page post (or other content on a page, like photos, videos or albums)
- Answering a question posted
- RSVPing to an event
- Mentioning a page in a post
- Phototagging a page
- Liking or sharing a check-in deal
- Checking in at a place (if your page has a place merged with it)
The best part of this statistic is that you can see it on any page—meaning it’s public information! Now you can tell if a page is interacting with people. Big fan numbers don’t mean that the page is healthy. The People Talking About This statistic is the one to watch. Watch your competitors’ numbers to monitor what is working for them. For an accurate picture, take the People Talking About This number and divide it by the total number of fans. Healthy pages have percentages between 1% and 5% (or more for great interaction).
The graphs on the actual People Talking About This page within Insights aren’t as interesting as the overview on the main page. Watch trends in your numbers. See in this graph how the People Talking About This number was trending downward.
In the next figure, the admins of the page took some drastic measures by asking people to click Like on a post on December 7 to increase the “People Talking About This” number. You can see the jump in the numbers reflected in the graph. If people aren’t interacting with your page, you will drop out of the news feed.
Sometimes you need to change tactics to get interaction.
The new Facebook Insights has improved how you can track the health of your page and you can immediately see when you need to make some adjustments to your strategy. Try new things, monitor what’s working and what isn’t, and take your Facebook page to the next level!
I hope this gives you some great ideas on how to use the new Facebook Insights to monitor and grow your audience.
What do you think? What metrics are you using to help your Facebook strategy? Leave your questions and comments in the box below.
Read More6 Ways to Measure Your Social Media Results
How much time are you spending on social media? Can you tell if it’s helping sales?
Wouldn’t it be nice to have a framework for measuring the impact of your social media efforts?
That’s where Susan Etlinger’s new research for the Altimeter Group comes into play. Susan did qualitative research with 60 social media marketers and vendors to understand how businesses currently measure their social media performance.
Her goal: to develop a framework for tying social media performance to business goals.
NOTE: Because Susan’s original research targeted enterprise-level companies, I interviewed her to add some small business insights. The following comments combine results of the research and that interview.
Start with your strategic goals
Business owners who see great social media success tie their technology choices to their strategic goals. The following graphic shows the importance of a thoughtful process when designing your social media plan.
Make sure to start with your business goals when choosing your tools and measures.
Etlinger advises all businesses follow this process, but particularly small businesses that have limited resources and less tolerance for missteps.
Spend ample time thinking through your vision of success so you can select the right metrics. This means getting specific about your business objectives and strategies before thinking through social objectives. Then you can organize your staff (or your personal time if you’re a solopreneur) around those metrics. Only then are you ready to select the best technologies (including which social platforms and measurement tools to use).
Once you’ve established your goals, then you’re ready to consider Altimeter’s Social Media Measurement Compass. The points of this compass identify six major business goals that social media can help influence.
Your challenge: determine your goal and then think deeply about how you will measure whether you’re achieving that goal.
These six categories will help you think through the business objectives of your measurements.
The Six Points of the Compass
#1: Brand Health
Do you know how people are talking about your service, your products or customer experience? Big brands spend lots of money managing their brand image, but small businesses also need to be aware of customers’ perceptions.
How are people talking about your service, products and selections?
Etlinger noted that people have no problem complaining directly to big brands, but might feel more reserved about criticizing a small business owner to his or her face.
Social media monitoring can help you hear what people are telling their friends, but might not be willing to tell you directly.
Beware that you can never hear the whole social media conversation about your brand. There are at least two reasons: 1) Twitter is capturing such large volumes that you can only hear about 5% of the conversation; 2) Privacy settings on Facebook prohibit non-friends from hearing many conversations.
These two factors make it critical to find ways to validate what people are saying. Small business owners may find it challenging to hear critiques, but put on your tough skin and ask some customers (in person and online).
To unveil how social media listening can help you understand your brand health, Etlinger’s research discovered the following themes (in the graphic below) as critical for your social media listening.
Notice the insights to be gained and how to measure your listening results to find these indicators of health. (I will not reproduce each matrix for the following measures, but you can see them in her article here.)
Allow these questions and thoughts to force you deeper into your measurement practices.
#2: Marketing Optimization
Social media listening can help you fine-tune your marketing efforts to better find your target audience. For many businesses, Google Analytics might be the best tool.
Your goal is to determine what terms people are searching and from what sites they are coming to your site. Some of the things to optimize are campaigns, content, channels, timing and influencers.
It’s important to realize that people share differently on different social channels. While not strictly a social media platform, Yelp provides a good example. People wanting to position themselves as food critics are likely to be far more critical on Yelp than they might be on Twitter or Facebook.
#3: Revenue Generation
This measure may be less relevant if you don’t have an online store; however, all businesses want to know if social media is driving sales.
Generally, social media shouldn’t be expected to directly lead to increased sales. Instead, it can generate leads and conversions. If you think about revenue as a relationship and not just a transaction, as suggested by Richard Binhammer of Dell, then you’ll see that social media can have a tremendous influence on the long-term relationship.
Some important things to understand are the impact of social media on: 1) purchase behavior, 2) search results and 3) customer loyalty.
If you have a physical store, make sure you have tracking systems in place for each channel.
You might try campaigns on Facebook, Twitter and Groupon and see what drives repeat business the best. Groupon is likely to attract deal-seekers who might become new customers, whereas your fans on Facebook and Twitter might find themselves more deeply connected after experiencing one of your “Facebook only” deals.
Test the hypothesis and run your own numbers.
Results will vary widely based on your business type and fan base.
#4: Operational Savings
Social media can provide opportunities for hard and soft savings to your business. As customers become brand advocates, your brand reach will extend without significant expenses.
Additionally, social platforms can become far less expensive places for handling customer service. That depends on whether you have someone who can be dedicated to listening to online conversations in real time.
One smart practice is to forge relationships with fans who have strong social media influence. These people can become your advocates and even help with customer service. If they’ve already shown a willingness to speak on your behalf, find ways to feed them information.
#5: Customer Experience
Etlinger’s research discovered a direct correlation between social media and customer experience that translated into improved brand health, increased revenue and cost savings.
An example not cited in the report comes from Kraft Foods. The social media listening team discovered a trend on words like “cut,” “blood” and “salad dressing.” Those aren’t words you want associated with food, so the team dug deeper to discover that customers were cutting themselves when opening a newly designed salad dressing bottle.
The problem was easily solved, but wouldn’t have been discovered without social media. The injuries weren’t serious enough to require emergency room treatment. It was merely an inconvenience, so customers didn’t call the 1-800 number. Instead they told their friends on social media and forgot about it. Because you don’t usually buy salad dressing very often, this problem could’ve gone undetected for months.
#6: Innovation
As highlighted by Etlinger, Starbucks and Proctor & Gamble have found ways to crowdsource ideas through their innovative sites MyStarbucksIdeas.com and pgconnect.com. Not everyone can resource their own social media innovation site, but all businesses can find ways to listen to their customers for insights into product and service improvements.
For example, Twitter can give you insights into what people want. Follow statements such as, “I like,” “I wish” or “I hate.” If you heard, “I wish Charlie’s hadn’t discontinued the chicken cordon bleu,” you would have some great intelligence.
Alternatively, you could even start a conversation on Facebook asking your customers for ideas on new products, services or promotions. Maybe you could even host an “Idea Wednesday” where you spend an hour on your Facebook page looking for creative ideas.
Finding the Right Tools
There are many measurement tools available, and quite a few are free or very inexpensive. In addition to Google Analytics, here are some worth checking out:
Simply Measured has created two tools that work well together.
- Export.ly helps you analyze your Facebook fan page, Twitter audience and more through downloading customizable Excel spreadsheets.
With Export.ly, you can export data from Twitter, Facebook and email into an Excel spreadsheet or CSV file.
- RowFeeder is an inexpensive way to monitor what people are saying about your brand.
With RowFeeder, you can track your brand name; Twitter handle; the hashtag for a specific campaign, event or promotion; or general topics of interest.
If you want to figure out how often your tweets are being shared and by whom, check out TweetReach.
TweetReach analyzes the tweets that match your search.
Edelman has developed two tools called TweetLevel and BlogLevel that measure the level of influence, popularity, engagement and trust on your Twitter account and blog. These can be good indicators of the health of your social media efforts. Edelman also provides helpful tips on how to improve in each of these areas.
You can use TweetLevel to find "important" people within a specific context and start conversations with them.
BlogLevel is a purpose-built tool for PR and marketing to help ensure brands use blogs effectively.
To Learn More
Susan Etlinger has shared more detailed information about the report in the following webinar created for CoreMetrics.
Key takeaways:
- Tie your measurement program to key business objectives.
- Understand the key terms to follow for your business.
- Find tools that will give you the results you seek without breaking your budget.
- Understand that revenue is not a transaction, but a relationship. Treat your customers like people and understand how your online actions are affecting those relationships.
- Find ways to get your customers involved through customer service, brand advocacy and idea generation.
What are your thoughts? How do you measure your social media efforts? How do these ideas help you align your business goals with your social measures? Leave your comments and questions in the box below.
Read MoreHow Google Analytics Is Impacting Business
s 2.0
In this video I interview Avinash Kaushik, the digital marketing evangelist for Google and author of Web Analytic
Avinash shares how the free enterprise-class tools available through Google Analytics impact businesses today.
He explains how your social media activity influences the behavior of your business audience to help you improve your results.
Be sure to check out the takeaways below after you watch the video.
Here are some of the things you’ll learn in this video:
- What you should monitor on Google Analytics and why
- How to quickly identify bad landing pages
- What “bounce rates” are and the problems they highlight
- How to define outcomes and conversions
- How to monitor people for different purposes
- What the connection is between Google and social media
- How Google Analytics can help you understand your social media results
- What metrics businesses need to follow on social media
- How to quantify your social media efforts to improve your results
- Why you should monitor the wave of retweets instead of individual retweets
Connect with Avinash on Twitter @avinash and check out his blog.
Do you use Google Analytics? What tips do you have to share on monitoring Analytics? Please leave them below.
Read MoreGood News and Bad News
As you may know, the last couple of weeks have been very hectic here at Samurai HQ.
We’ve had a number of issues with our back end server method, resulting in longe r processing time on some Marketplace Samurai functions, and a couple of functions being periodically unavailable.
A new update from Google at the end of last week has had some good and poor effects.
The bad news.
However, due to new rate-limiting that Google are performing, it’s no longer probable to successfully generate SEOTC or SEOUC data. When Marketplace Samurai tries to create this information it is swiftly issued with a CAPTCHA.
With the number of CAPTCHAs that every SEOTC/SEOUC search would create for a list of key phrases it’s not probable to pass the CAPTCHAs by way of to the user, and as such we will be temporarily retiring the SEOTC and SEOUC metrics.
We are exploring a number of alternatives to make certain Market Samurai continues to offer you with the greatest and most accurate data feasible, such as:
Sourcing new SEOTC and SEOUC data via Bing
As the second largest search engine in the world, Bing also offers highly accurate and trustworthy Seo data, which we may possibly use as a replacement for Google data. At present this is searching like the finest option and we are at present investigating how to make the switch.
Changing method used to gather information from Google
By enhancing our data gathering techniques, and removing some existing inefficiencies, it may be feasible to bring the metrics back in their present form. We have started to explore this option already, but so far without success.
And now for the Excellent news!
There is a significant upside to the temporary removal of these metrics. The rate limiting that was occurring when these metrics were gathered was also affecting other aspects of Marketplace Samurai, degrading processing time across the board.
Now that they have been removed, a portion of the persistent load on our servers will also be removed. The upshot is improved performance on all tasks that run via our back end servers.
What this means, in real terms, is improved speed and reliability for the Keyword Analysis, Search engine optimization Competition and Rank Tracker modules.
Warm regards,
Alex Green
Read MoreGood News and Bad News
As you may know, the last couple of weeks have been very hectic here at Samurai HQ.
We’ve had a number of issues with our back end server method, resulting in longe r processing time on some Marketplace Samurai functions, and a couple of functions being periodically unavailable.
A new update from Google at the end of last week has had some good and poor effects.
The bad news.
However, due to new rate-limiting that Google are performing, it’s no longer probable to successfully generate SEOTC or SEOUC data. When Marketplace Samurai tries to create this information it is swiftly issued with a CAPTCHA.
With the number of CAPTCHAs that every SEOTC/SEOUC search would create for a list of key phrases it’s not probable to pass the CAPTCHAs by way of to the user, and as such we will be temporarily retiring the SEOTC and SEOUC metrics.
We are exploring a number of alternatives to make certain Market Samurai continues to offer you with the greatest and most accurate data feasible, such as:
Sourcing new SEOTC and SEOUC data via Bing
As the second largest search engine in the world, Bing also offers highly accurate and trustworthy Seo data, which we may possibly use as a replacement for Google data.
At present this is searching like the finest option and we are at present investigating how to make the switch.
Changing method used to gather information from Google
By enhancing our data gathering techniques, and removing some existing inefficiencies, it may be feasible to bring the metrics back in their present form. We have started to explore this option already, but so far without success.
And now for the Excellent news!
There is a significant upside to the temporary removal of these metrics. The rate limiting that was occurring when these metrics were gathered was also affecting other aspects of Marketplace Samurai, degrading processing time across the board.
Now that they have been removed, a portion of the persistent load on our servers will also be removed. The upshot is improved performance on all tasks that run via our back end servers.
What this means, in real terms, is improved speed and reliability for the Keyword Analysis, Search engine optimization Competition and Rank Tracker modules.
Warm regards,
Alex Green
Read MoreThe Return of SEOTC, SEOUC and Golden Rules Revamped
Title and URL Competition are back!
A few weeks ago, much to our dismay, we had been forced to retire some of the Keyword Investigation module’s most utilised and loved capabilities.
Due to restrictions from Google, the columns SEOTC (the number of results that include a keyword in the Title tag), SEOUC (the quantity of outcomes that include the keyword in the URL) and their nearby variants had been no longer working efficiently for our users, and in a lot of cases were causing the Keyword Investigation process to turn out to be extremely sluggish.
From the moment they had been removed from Marketplace Samurai we began our search in earnest to find a way to br ing these crucial, considerably-loved metrics back to the Keyword Investigation Module, whilst also keeping Marketplace Samurai as swift as possible.
I am happy to announce that we have brought back SEOTC, SEOUC and their local variants back to the Keyword investigation, albeit in a slightly reduced fashion.
Rather of becoming able to fetch the SEOTC / SEOUC data for every single keyword you have, we’ve added a “check” choice next to each keyword, which will retrieve the information for that keyword only.
This means that you can retrieve this valuable information on a keyword-by-keyword basis, after you’ve applied your other filters.
This restriction on becoming able to fetch big blocks of SEOTC / SEOUC data is a result of a restriction within Google on the quantity of SEOTC / SEOUC data that can be retrieved in quick succession.
While this does mean that you can no longer draw this data for an whole batch of key phrases at once, you can still use SEOTC / SEOC in your analysis to further narrow your keyword lists.
We recommend that you perform all your standard filtering very first, and then “cherry pick” the SEOTC / SEOUC data from the most promising key phrases that survive your filtering procedure.
This screenshot shows how to access this new SEOTC / SEOUC functionality in the Keyword Research module.
Simply click the word “check” for the data you want, and Market Samurai will gather the figures you have requested.
Golden Rules Filters Update
Considering that the release of Google’s new Keyword Tool, the data that Google has supplied has changed fairly significantly.
When the new tool rolled out, Google announced that Visitors figures generated by the new tool would no longer incorporate information from their search partners, such as Amazon and YouTube, and instead would include only information from the Google Search Engine itself. This lead to a reduction in overall Traffic values.
The issue with this, is that our suggested keyword filter values (which we use in our Golden Rules filter presets in the Keyword Investigation Module) now filter out too a lot of keywords, frequently leaving our users with a very modest handful or even no key phrases surviving the filtering procedure.
We have been monitoring these adjustments and have evaluated how they have changed the keyword study process. The result is an updated set of values for the Noble Samurai olden Rules and Long Tail filters.
The latest version of Market Samurai contains these updated values, already incorporated into the Golden Rules and Lengthy Tail filters within the Keyword Analysis module.
We will also be updating our training materials over the coming months to reflect these new values.
To get access to these metrics, it will be necessary to update your software program.
You can uncover directions on updating here in our Knowledgebase
I hope that the new versions of these old favourites assist to enhance your Keyword Analysis encounter.
Warm regards,
Alex Green
P.S. If you don’t but have Market Samurai installed, you can download it and get access to the Cost-free Keyword Research module here.
Read MoreThe Return of SEOTC, SEOUC and Golden Rules Revamped
Title and URL Competition are back!
A few weeks ago, much to our dismay, we had been forced to retire some of the Keyword Investigation module’s most utilized and loved features.
Due to restrictions from Google, the columns SEOTC (the quantity of results that contain a keyword in the Title tag), SEOUC (the quantity of results that contain the keyword in the URL) and their nearby variants were no longer working effectively for our users, and in many instances had been causing th e Keyword Research procedure to turn into really sluggish.
From the moment they were removed from Marketplace Samurai we began our search in earnest to discover a way to bring these critical, much-loved metrics back to the Keyword Analysis Module, while also keeping Market Samurai as swift as achievable.
I am pleased to announce that we have brought back SEOTC, SEOUC and their nearby variants back to the Keyword research, albeit in a slightly decreased fashion.
Instead of becoming able to fetch the SEOTC / SEOUC information for every single keyword you have, we’ve added a “check” choice next to each keyword, which will retrieve the information for that keyword only.
This indicates that you can retrieve this valuable information on a keyword-by-keyword basis, following you’ve applied your other filters.
This restriction on being able to fetch large blocks of SEOTC / SEOUC data is a result of a restriction inside Google on the quantity of SEOTC / SEOUC data that can be retrieved in fast succession.
Whilst this does mean that you can no longer draw this information for an whole batch of key phrases at once, you can still use SEOTC / SEOC in your analysis to further narrow your keyword lists.
We suggest that you perform all your normal filtering very first, and then “cherry pick” the SEOTC / SEOUC information from the most promising keywords that survive your filtering process.
This screenshot shows how to access this new SEOTC / SEOUC functionality in the Keyword Investigation module.
Merely click the word “check” for the information you want, and Market Samurai will gather the figures you have requested.
Golden Rules Filters Update
Because the release of Google’s new Keyword Tool, the information that Google has supplied has changed fairly significantly.
When the new tool rolled out, Google announced that Visitors figures generated by the new tool would no longer consist of data from their search partners, such as Amazon and YouTube, and rather would incorporate only information from the Google Search Engine itself. This lead to a reduction in overall Traffic values.
The problem with this, is that our recommended keyword filter values (which we use in our Golden Rules filter presets in the Keyword Analysis Module) now filter out too a lot of key phrases, usually leaving our users with a extremely little handful or even no keywords surviving the filtering process.
We have been monitoring these changes and have evaluated how they have changed the keyword investigation process. The result is an updated set of values for the Noble Samurai Golden Rules and Long Tail filters.
The most recent version of Marketplace Samurai contains these updated values, already incorporated into the Golden Rules and Long Tail filters within the Keyword Investigation module.
We will also be updating our training materials over the coming months to reflect these new values.
To get access to these metrics, it will be required to update your software.
You can locate directions on updating here in our Knowledgebase
I hope that the new versions of these old favourites assist to enhance your Keyword Research experience.
Warm regards,
Alex Green
P.S. If you don’t yet have Market Samurai installed, you can download it and get access to the Cost-free Keyword Study module here.
Read MoreGood News and Bad News
As you may know, the last couple of weeks have been quite hectic here at Samurai HQ.
We’ve had a number of issues with our back end server system, resulting in longer processing time on some Market Samurai functions, and a few functions being periodically unavailable.
A new update from Google at the end of last week has had some good and bad effects.
The bad news.
Unfortunately, due to new rate-limiting that Google are performing, it’s no longer possible to successfully generate SEOTC or SEOUC data. When Market Samurai tries to generate this data it is quickly issued with a CAPTCHA.
With the number of CAPTCHAs that each SEOTC/SEOUC search would generate for a list of keywords it’s not possible to pass the CAPTCHAs through to the user, and as such we will be temporarily retiring the SEOTC and SEOUC metrics.
We are exploring a number of options to ensure Market Samurai continues to provide you with the best and most accurate data possible, including:
Sourcing new SEOTC and SEOUC data via Bing
As the second largest search engine in the world, Bing also provides highly accurate and trustworthy SEO data, which we may use as a replacement for Google data. At present this is looking like the best alternative and we are currently investigating how to make the switch.
Changing method used to gather data from Google
By improving our data gathering methods, and removing some existing inefficiencies, it may be possible to bring the metrics back in their current form. We have started to explore this option already, but so far without success.
And now for the Good news!
There is a large upside to the temporary removal of these metrics. The rate limiting that was occurring when these metrics were gathered was also affecting other aspects of Market Samurai , degrading processing time across the board.
Now that they have been removed, a portion of the persistent load on our servers will also be removed.
The upshot is improved performance on all tasks that run through our back end servers.
What this means, in real terms, is improved speed and reliability for the Keyword Research, SEO Competition and Rank Tracker modules.
Warm regards,
Alex Green
Read MoreFree SEO Book Announced – Top Ten Free SEO Tools Step by Step
Fremont, CA (PRWEB) March 16, 2010
The JM Internet Group, a leader in providing Search Engine Optimization (SEO) courses online, has announced that Jason McDonald has published a new SEO book, SEO Fitness Workbook: Your Step-by-step Guide to Dominating Google with the Top Free SEO Tools. The book is available for purchase on Amazon.com and is also available as a free PDF download to everyone who attends the company’s free online SEO training webinar, Top Ten Free SEO Tools / Google Rank given monthly.
“Both my online students and my SEO students in San Francisco have often requested a step-by-step SEO workbook,” explained Senior SEO Director Jason McDonald. “The SEO Fitness Workbook answers this need. Putting it for sale on Amazon.com broadens its reach to the masses looking for search engine optimization books, while giving it away for free as part of our top ten free SEO tools fits with our mission to make SEO easy and accessible.”
The book is now available for sale on Amazon.com at http://tinyurl.com/yfe64et.
SEO Fitness Workbook: Your Step-by-Step Guide to Dominating Google with the Top Ten Free SEO Tools
SEO is all about getting to the top of the free listings on Google, Yahoo, and Bing. There are many SEO books that wow you with their esoteric jargon, and overwhelm you with too much information. The SEO Fitness Workbook is different! The SEO Fitness Workbook helps you set up a seven step plan to get your company to the top of Google for free. Dr. Jason McDonald has guided hundreds of companies through the process of successful SEO, and he is a master at making the complex simple. How do you define your best keywords? How should you weave those keywords into your HTML page tags? What are links, and how do you get them? Dr. McDonald answers these questions, and more, in a step-by-step system. Moreover, the book relies exclusively on free tools for SEO. The top ten free SEO tools list (provided in the Appendix) is your guide to the best the web has to offer. Getting to the top of Google is critical for your business, and this SEO Fitness Guidebook explains how to do it. Step by step. Simple. Systematic. And using free tools. What could be better?
In addition, those interested in getting it free, can sign up for the Top Ten Free SEO Tools webinar at http://www.jm-seo.org/.
SEO FITNESS WORKBOOK – TOP TEN TOOLS
SEO, or Search Engine Optimization, is of course about getting to the top of the free listings on Google, Yahoo, and Bing. The workbook proceeds through these steps:
* Keywords – what are the nuances of good SEO keyword strategy?
* Page Tags – which tags matter, and which do not?
* Links / Link Building – how do you measure your inbound links and create an effective link strategy?
* News – how can news be used to enhance your SEO?
* Rank – measuring your rank on Google via free tools
* Website Structure – what are the best ‘Google-friendly’ website structures?
* Metrics – what techniques can be used to use metrics to measure your success, and point out areas in which you ‘need to improve’?
* Appendix: Top Ten Free SEO Tools
Those interested in learning more about the workbook or the Top Ten Free SEO Tools are encouraged to take the free monthly webinar at http://www.jm-seo.org/. All attendees receive a free PDF copy of the SEO Fitness Workbook, entirely without obligation.
ABOUT JM INTERNET GROUP
The JM Internet Group provides SEO training and courses for busy marketers and businesspeople. Online search engine optimization training helps explain keywords, page tags, link building strategies and other techniques needed to climb to the top of search engine rankings for Google, Yahoo, and Bing. The teaching methodology is hands on, with live examples and discussions, taught from the convenience of each student’s computer.
Contact:
JM Internet Group, Media Relations
Web. http://www.jm-seo.org/
Email. jm(dot)internetgroup(at)gmail(dot)com
Tel. +1-510-713-2150
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