French mobile advertising and marketing firm Sofialys has hired Jessica Lim as regional sales director APAC of ADITIC. She will be based at Sofialys’ newly-opened office in Singapore, taking charge of sales accountability for the Sofialys product line, with heavy emphasis on ADITIC, the company’s performance-based online self-service advertising tool.
The Sponge survey reveals retailers’ attitude towards mobile Retailers are seeing increased sales, higher customer engagement and reduced service costs from the mobile internet. Yet despite this, two thirds of retailers have not yet optimised their sites for mobile, according to new research from mobile marketing firm Sponge.
French mobile advertising and marketing firm Sofialys has upgraded its mobile ad server to support advertising on the iPad.