San Francisco Sketchfest Uses StreamSend Email Marketing to Share the Laughs

Recession special at Gray’s Papaya shop
future of affiliate marketing
Image by Ed Yourdon
Gray’s Papaya shop has long been a fixture here on the corner of Broadway and 72nd Street. But I think the "recession" emphasis is fairly new…

Note: this photo was published in a Mar 18, 2009 blog entitled "Recession Radio Special." It was also published in an Apr 20, 2009 blog titled "Old Problems on Young Shoulders." And it was published in a May 12, 2009 US-India Tax blog titled "US Tax Tips in a Recession." More recently, it was published in a Jun 19, 2009 blog titled "Is This the Great Depression Again?" And it was published as an illustration in a Sep 2009 Mahalo blog titled "2008 recession," at www-dot-mahalo-dot-com-slash-2008-dash-recession. It was also published in a Sep 15, 2009 blog titled "Bernanke says ‘the recession is likely over’." And it was published in a Sep 29, 2009 blog titled "2008-2009 Recession Being Good for You!" It was also published as an illustration in an Oct 2009 Mahalo blog titled "Gray’s Papaya," at www-dot-mahalo-dot-com-slash-grays-dash-papaya.

More recently, it was published in a Nov 17, 2009 blog titled "Online Survival During a Falling Economy." It was also published in a Nov 21, 2009 blog titled "Pictures of the Great Recession." And it was also published in a Dec 20, 2009 blog titled "Recession special at Gray’s Papaya shop," i.e., the same title as the caption that I used for this Flickr page.

In 2010, it has been published in an undated (Jan 2010) blog titled "Bonus: Get Your Self a Recession-Proof Life! " It was also published in a Jan 12, 2010 blog titled "Check out: Has the Recession Made Your Life Simpler? – The Conversation – Harvard Business Review." And it was published in a Jan 14, 2010 blog titled "How Recessions Can Shape Future Behavior." It was also published in a Jan 18, 2010 blog titled "I’ll Know the Recession Is Over When…" And it was published in a Feb 24, 2010 DigiRecent blog titled "Recession special at Gray’s Papaya shop."

More recently, it was published in a May 11, 2010 blog titled " in New York." It was also published in an undated (Jun 2010) Squidoo blog titled "The Great Recession is upon us, and while the situation seems to be slightly improving (fingers crossed)." And it was published in a Jul 27, 2010 blog titled "Weekly Audit: Why Are Unemployment Benefits A Major Political Fight?" It was also published in a Sep 20, 2010 blog titled "Great Recession ended last summer, but growth recession continues." And, for reasons that utterly escape me, it was published in an undated (mid-Nov 2010) blog titled "Can anyone find the full version of “The Art of Science of Java” ebook online for free?" It was also published in a Nov 26, 2010 Super Affiliate Marketing Guide blog, with the same title and detailed notes as what I had written on this Flickr page.

Moving into 2011, the photo was published in an undated (early Jan 2011) blog titled "Bonus!" It was also published in a Jan 9, 2011 blog titled "3 Key Strategies For A Thriving Network Marketing Business During A Recession." It was also published in a Jan 17, 2011 blog titled "10 Basic Tips For Success With An Affiliate Marketing Online Program."

These are photos that I began taking in mid-December of 2008, after the government helpfully informed us that the recession (a word they had dared not use before, just as they refuse to use the word "depression" now) has actually been in effect since December 2007.

Having lived through roughly half a dozen previous recessions, with nothing but vague memories to mark their existence, I thought it would be useful to start gathering some photographic memories of the current one. It may or may not turn out to be as severe as the Great Depression of the 1930’s, and it may or may not produce the kind of grim photographs that we have of that era … but we won’t really know until it’s over, and our 20-20 hindsight might be better informed with some pictures.

Thus far, I have only a few pictures of signs showing steep discounts; these are interesting, but it’s the "human story" that I think will tell the more important story. But I’ve also noticed an increase in the number of homeless people on the street, asking for money, food, and handouts; but I have no direct evidence that it’s associated with the recession itself. In any case, I’m reluctant to take advantage of such people by taking casual photos of them; I’m sure more appropriate opportunities will present themselves, and I’ll add them to the album as I find them…

San Francisco Sketchfest Uses StreamSend Email Marketing to Share the Laughs
StreamSend, a leading email marketing software provider, is helping SF Sketchfest: The San Francisco Comedy Festival build awareness and reach its audience of comic fans. []

Press Release
Neoprobe Corporation (NYSE Amex: NEOP) announced today that it received on March 18, 2011 from Platinum Montaur Life Sciences, LLC (“Platinum”) a notice attempting to nominate three persons as directors of Neoprobe Corporation (“Neoprobe”) at Neoprobe’s 2011 annual meeting of stockholders, and stating that it may attempt to solicit proxies for the election of these persons as directors at the …
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Business news in brief
Cephalon Inc. , Frazer, won a U.S. court ruling that may keep Watson Pharmaceuticals Inc.

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thousands of affiliate marketers trying to make it work

future of affiliate marketing
by dbking

thousands of affiliate marketers trying to make it work

Article by Yonk Di Gio

There are probably tens of thousands of affiliate marketers trying to make it work, but unfortunately the vast majority are not making any money. That’s because many of them don’t take consistent action, which leads to big mistakes. It’s our aim to try to help you with your affiliate marketing by talking about several excellent tips and suggestions to point you in the right direction.

Take a guess at the number of affiliate marketers who make a serious attempt at list building and marketing. Not many. Email marketing to a responsive list has long been known to be a highly profitable endeavor. You have to make sure that you’re not losing on prospects/customers by grabbing there contact information when they visit your site. If you engage in email marketing, you’ll just have the chance to follow-up with people in the future. You’ll have to work twice as hard in your marketing if you do not build a list. However the exact opposite is true with email marketing because you will obviously have more chances to talk to them and promote to them. One other great aspect is that an email list is highly targeted, so it’ll be easier to make sales. Online marketers, for years, have been bribing people to join a list by allowing them to have some kind of free download. However, feel free to get creative with what your own ethical bribe will be. But make sure it is good quality information and not trash, and also it needs to be something that relates to your market and your product, or service. It’s important that they become interested in you and begin to trust you.

Always focus on the quality rather than the quantity when promoting affiliate products. When you’re choosing products to promote it’s very easy to pick something you like, but it may not be of the best quality – and that’s a mistake. Try to avoid doing too much, too fast because it will cause problems for you trying to manage it all. If you’re just starting out, take your time and make one product a profitable campaign after which you can choose another and keep moving forward. Only do what you can reasonably handle. But in the end that’s all a judgement call you have to make.

You need to realize the importance of knowing your market very well so you will know what they want from you. You will find your efforts producing excellent results if you have accurate knowledge of what your audience is looking for, and then you figure out how to give it to them.

It just simply follows that you will be better able to provide what poeple want the more you know and understand them. Usually affiliate marketers fail to make any profits because they are promoting the wrong products. A good way to directly interact with your visitors is to set up a blog where you can post different type of content that not only gives value but also gets you feedback. You can also run polls on your site to get a fair idea of your market’s demands.

When you look at the overall scenario, affiliate marketing can be challenging but it’s not hard to do. If you understand it and work on it, it’s not only easy to grab but is also highly effective on the long run. If it’s your bag, then you can just do affiliate marketing and nothing else – it’s up to you.

YonkDiGio’s Website: Crazy Tattoos,Abs Training, Hotel Chandler, And How To Lose Weight In 10 Days.

About the Author

YonkDiGio’s Website: Hotel Pantheon,Time Attendance Clock,Northwestern Airlines, AndFrance Airlines.

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Affiliate Convention To Be Held in Denver on June 17-20, 2009 – Free for Affiliates


New York, NY (PRWEB) June 1, 2009

Ticonderoga Ventures, Inc. announces the Affiliate Convention, taking place June 17-20, 2009 in Denver at the Colorado Convention Center. It is a business conference & expo event on affiliate marketing and advertising methods.

For affiliates, registration to the event is free.    

North American affiliate managers have requested higher affiliate attendance at events in order to justify a return on their investment. In addition to the numerous super-affiliates that attend events the company runs, making the event free for affiliates to attend was offered in an effort to attract higher levels of new affiliates and meet the needs ot the affiliate networks.

With over 60% of the pre-registered attendance being affiliates, the Affiliate Convention will have the highest percentage of affiliates attending a North American affiliate marketing conference.

The company has thoroughly reviewed the data collected from affiliates attending and is able to reveal the following facts:

46% of the affiliates promote Diet Health and Beauty Products

75% of the affiliates promote via Pay Per Click, Blogging, Viral Marketing, SEO and email marketing.

40% of affiliates Promote to Foreign (Non-North American) Markets

35% of the affiliates promote Financial Related Products

30% of the affiliates promote Dating Websites

25% of the affiliates promote Travel

10% of the affiliates promote to the Spanish speaking market.

More charts and graphs on affiliate attendance can be found on the Affiliate Convention website.

With speaker sessions designed for advanced affiliates, Affiliate Convention is staged as the home for affiliates.

Denver was selected for the event for numerous economical advantages. For several airlines, Denver is a major hub and airfares are generally less expensive than other locations. Host hotels are also reasonably priced with 4 star, 4 diamond hotels costing less than $ 150/night. In addition, numerous affiliates are based in the Denver area.

The company successfully offered economically attractive options to affiliates that have never attended conferences. As a result of high affiliate attendance pre-registered for the event, Affiliate Convention should provide a relatively easy ROI for affiliate programs sponsoring or attending. Affiliate Convention now offers to the affiliate manager a new standard when considering sponsoring or attending future affiliate marketing events.

For more information, please visit the website Affiliate Convention or contact:

Ticonderoga Ventures, Inc.

Tel: USA +1 (212) 722-1744 ext 79

Fax: USA +1 (208) 728-6456

E-mail: info-16 (at) affiliateconvention (dot) com

This press release may contain forward-looking statements, particularly as related to the business plans of the company, within the meaning of Section 27A of the Securities Act of 1933 and Sections 21E of the Securities Exchange Act of 1934 and are subject to the safe harbor created by these sections. Actual results may differ materially from the company’s expectations and estimates.


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Firm Learns Tough Lesson After Dropping This Marketing Channel

I recently read this story in the Wall Street Journal and I love telling it to my  marketing friends and watching their faces as I tell them the punch line.

Here’s the Story…

About a year ago, a CEO named Ms. Settle was looking for ways to cut back her costs amid the recent recession.  Considering all the advancements in online marketing and email, she decided it was time to let go of an ‘old school’ marketing channel that she thought had run it’s course.  She then placed all of her focus on email marketing primarily because of the low costs.

She had been spending more than $ 20k/yr. on this “out of date” traffic source, so it was a significant cost cut for her company.  Feeling confident about her decision, she excitedly reviewed her quarterly reports when they came in and was shocked to see that sales were down 25%!

You can imagine her surprise and shock. She figured the recession was worse than she realized.  Luckily, she was able to pinpoint the real issue. She lost the sales because she dropped one of the most solid and viable traffic sources she had been using for years. Her response was, “We realized we had made a HUGE mistake.”

She’s not the only one…the truth is, that a lot of companies have ditched this old marketing channel because of the recession.  Just as many companies ditched it just because it’s considered to be passé.

In June of the same year, Ms. Settles opened up the marketing channel that she closed, and almost immediately recouped the 25% in lost sales!

So what marketing channel did Ms. Settles ditch? … Offline marketing!

But it’s not necessarily the direct mail you’re thinking of (i.e. sending massive amounts of fliers to an untargeted list).  Like any marketing channel, direct mail has evolved too, and the bar has been raised.  The result is marketers spending more time to deliver personalized and more valuable content (something more appealing than junk mail).

What’s the moral of the story?  Don’t discount older marketing methods, instead breathe new life into them! The truth is, leaving them out could cut a hole in your business and ignoring could be preventing you from realizing your potential.

Are you guilty as charged? Leave a comment!

Driving Traffic

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