Getting the High Ground with Domains
Most aspects of SEO work on “equal” ground.
No matter how exclusive and high quality a backlink is, your competitor can always get a backlink of equal value.
No matter how relevant an article is, your competitor can always write an article of similar keyword relevance.
Almost every aspect of SEO can be duplicated by your opposition.
So when you find an aspect of SEO that is entirely unbalanced – and effective enough that it can tip the scales against the sites of multi-million dollar companies – it’s worth knowing how to use this aspect to your advantage.
A picture’s worth a thousand words.
Open up Market Samurai and look at the SEO Competition matrix for “Credit Cards”.
You’ll see 10 results that look a lot like this:
Notice anything strange?
It might be something that you’ve seen in your own niche. You might even notice it practically every time you do a Google search.
These 10 results reveal important story about one of Google’s great biases.
Let’s start looking at the 2nd result, and continue through the results immediately below it.
Visa, MasterCard, American Express – all huge names, synonymous with the term “credit cards”.
In terms of search engine relevance – these sites (synonymous with the term “credit cards” itself) are some of the most relevant credit card sites online.
Below those, there are some credit card comparison services, and smaller credit card providers such as Discover Card, Citi and Chase – the sort of “mix” of sites that you’d typically expect to find on a search engine results page… All relevant sites, but with lower levels of authority and relevance.
But the first result…
Here’s where things get interesting…
The first result on the page is www.creditcards.com
It sits ahead of Visa, MasterCard, and American Express – all multi-billion dollar companies with marketing budgets that could buy a small country…
Their names are synonymous with the words “credit cards”…
They have plenty of high PageRank links, including links from some of the largest and most reputable sites online…
And 100,000’s more links than their smaller rival…
…And yet they’ve been beaten to the punch – they’ve met a real David versus Goliath scenario with this “creditcards.com”.
This story repeats itself…
It’s something you can see in practically any keyword niche you analyze.
Smaller sites with keyword-optimized domains are seeing their SEO efforts magnified over time – giving them an unfair advantage that allows them to outrank competitors who boast more links, better content, higher PageRanks and more.
Let’s look deeper into the SEO analysis to see it in action…
Here are the off-page results again from Market Samurai’s SEO Competition module.
www.creditcards.com has lowest PageRank (PR) of all domains on the first page of results, and fewer Backlinks to the Page (BLP) and Backlinks to the Domain (BLD) than most of its competitors.
Its domain age is roughly on par with most of the domains there (some are higher, some are lower).
But it has one clear feature almost exclusively absent from the competition – it has the keyword “credit cards” in the domain name.
This demonstrates just how valuable it can be to get a good keyword-optimized domain.
Good domain names make SEO a whole lot easier.
They leverage or magnify your SEO efforts – so that each link you build, or article you create, counts more heavily towards your rankings – so you can put in less work than your competitors and still get the same (or better) effect.
This gives you a strong advantage over your opponents.
Think about the value of getting better results, with less time and effort.
Could it mean you have more time on your hands to devote to improving your site in other ways? Could it mean you get more visitors? Could it mean more sales? Could it mean bigger profits?
These opportunities to leverage your results in SEO are rare.
Using keyword optimized domains is one of the few “jiu-jitsu” SEO techniques that still remain effective, allowing you to use the search engines’ heavy bias towards keyword optimized domains to your advantage.
So what should you do now?
4 Action Points for Using Domains Effectively
- Use Keyword Domains for SEO – Obviously if you’re setting up a new site, and you aim to invest in SEO to attract visitors, get a keyword optimized domain.
- Consider Moving to a Keyword Domain – If you’ve just set up a site, and it’s still in its early phase, consider moving to a keyword optimized domain. If you have an older site, the decision might not be so clear-cut though, because moving to a new domain name usually means starting afresh in the eyes of the search engines.
- Keep Your Competitiors Out – Check for, and get, any high-value keyword domains in your market. Remember: no matter how successful you come to be you can always be unseated by a competitor bearing a keyword.com domain – so even if you don’t use the domains immediately yourself, protect yourself and keep potential competitors out of your niche by holding onto dangerous domains yourself.
- Just Wait For What’s Up Next… – Over the next week, we’re going to drill deeper and deeper into how to find, select and utilize domains effectively for SEO, and look at some of the advanced techniques that professional domainers use to secure dynamite domains, and outrank established high-PageRank competitors like they were taking candy from babies.
Remember to watch the blog, and your email, for the next instalment on using domains for SEO.
Again, over the next week we’ve going be covering some little-known advanced strategies for domain names, with nuts-and-bolts how-to examples – and it’s something you won’t want to miss.
A Blueprint for SEO Competition Analysis
Lately, we’ve been getting a lot of emails from people wanting tips on how to analyze the SEO Competition matrix – so I wanted to share with you this Market Samurai technique – from outside the Samurai dojo.
Tim Godfrey and Steve Clayton are the guys behind Commission Blueprint – two people that many of you will know already.
Although we’ve never mentioned them before, literally thousands of Market Samurai users have been using the Commission Blueprint affiliate marketing strategy since it launched around a year ago – including some of our own staff.
(And, while I’m ashamed to say it, for a while they produced better training on how to use Market Samurai than we were producing ourselves.)
Rather than looking broadly at the SEO Competition matrix, they focus on 3 key areas that give them a good overview of the strength of their competitors.
Here’s their step-by-step strategy (using the example above):
- The first thing to look for is whether more than one competitor has a ‘Y’ (a Yes) in ALL the YAH, Title, URL, Desc & Head columns. If there is more than one site, we should pass on this keyword and move into the next one.
- If no (and for this keyword it’s a ‘no’), we then need to look at the Pagerank of the each of the websites (PR column) and make sure that there are at least two sites with a Pagerank of 3 or below in the top 10. In this case, there are. In fact, 8 of them fall into this category.
- We then need to look at the number of backlinks that each of these pages have pointing to them (BLP) and check that there are two sites with less than 50.
It’s a nice, simple, repeatable strategy.
I took the extract above from Tim Godfrey and Steve Clayton’s “Generating Affiliate Profits From Free Google Traffic” ebook, which I read this weekend.
It’s their a step by step technique for promoting affiliate products with SEO, taking actual examples from their business (which turns over around $7million per year).
This ebook is available free right now – however, the reason it’s free is because Tim and Steve are giving it away as part of their Commission Blueprint 2.0 launch (so you’ll be asked for your email address in exchange for the book).
If you want to get the “Generating Affiliate Profits From Free Google Traffic” ebook and you’re feeling generous you can use our private referrer link (and help fund the development of more Market Samurai goodies if you choose to buy later on from their launch).
Or you can use this direct link you can use if you prefer – and we won’t see a cent.
But either way, get a copy of the ebook.
The ebook is genuinely high quality content – the strategies for SEO Competition matrix analysis and choosing a domain name are methodical and easy to follow, the information is detailed enough for you to put everything into practice immediately (with no “missing pieces”), and I particularly like their quick and cheap test to validate traffic levels before they begin – so it’s well worth getting a copy.
Brent
P.S. – If you don’t have access to the SEO Competition module, you can upgrade to the full version of Market Samurai here.
Professional SEO Consultant India: Get Best SEO Solution
Some of the important questions we like to ask our clients, such as what are your marketing strategies? Who are your competitors? List of keywords or keyword phrases of your website? What is the demographic of your targeted audience? Upon getting a clear picture of our clients’ SEO objectives and strategic market plans, we prepare a comprehensive, step-by-step and methodical SEO campaign for its clients. As an expert SEO Consultant in India, we follow some standard steps:
• Analysis and Research:
AuroIN, as a professional SEO consultant in India, first identify the most important pages of its client website. Then it undertakes a key word research and competitor’s analysis of some important key phrases for bringing your sites to the top SERP within short time span. After reviewing our client’s data, if required necessary changes are made.
• On Site and On Page Optimization:
On the basis of the report of analysis and research made in the first step, this India based SEO Consultant performs modifications of the pages for the selected keywords and try to implement them on the pages to make it search engine friendly. Here our professionals go in deeper analysis to determine the vital elements which are required to be optimized for better search engine ranking.
• Off-page Optimization:
After the on page and on site elements are optimized, this SEO Consultant from India focuses on the continual flow of incoming links in order to draw the potential traffic to the websites. Here the link building campaign is very important and it is done on the targeted keywords of our clients’ website.
• Maintenance and Reporting:
AuroIN, as an advanced SEO Consultant in India, always keeps track of the changing market. We optimize our client’s website as per the updated guidelines of different search engines. Our professionals always follow advanced keyword analysis techniques to get targeted keywords for one particular website.
As a professional SEO Company in India, we always give prime importance to our clients. Hence, we follow the above techniques for better optimization of our clients’ website.
By: AuroIN
About the Author:
AuroIN, a leading Online SEO Marketing Company is well-known for its quality services. For more detail, Check out our Professional SEO Services.
Free Internet Marketing Tool to Win Emulation
tool , domain names tool, content tool , blog / search tool rss , traffic-building and preselling tool, popularity web tool , vital statistics tool,similar / tool,indexed pages tool,back links tool,metasearch tool,forums/discussions/groups tool related, inbound link tool .
Before studying the way of usage this Internet Marketing Tool , I will inform you about strategy C- T – P – M Affiliate Marketing , one – the other one solution to Increase Traffic, CR , and sale , developing by Ken Evoy.
Simply process C – T – P – M Affiliate Marketing is…Making CONTENT ( C ) interesting, will draw traffic targeted ( T ). build trust ( PRESELL ) with your visitor then with attitude open sale ( P ) invite them for the click of your recomendasi and later;then you yield earnings pass that PRESOLD visitor ( M . ( Affiliate Master Course e-book download )
What its it process C – T – P – M with this Internet Marketing Tool ? Because basically this Internet Marketing Tool using as appliance assist for the process of C – T – P – M . this Internet Marketing Tool is free version ( although free have a lot of benefit) from so called tool.sitesell.com of Search It!.
How To Use Search It ?
Following the way of usage from Search It! First of you open Search It!Click will emerge information about Search It it,click search! in underside.
Now you in Search It page , such as those which you see this Internet Marketing Tool consist of 4 STEP . To use all these Internet Marketing Tool him strarting from STEP 1 : SELECT SEARCH CATEGORY.Hereunder function boldness from STEP 1 : SELECT SEARCH CATEGORY:
STEP 1 : SELECT SEARCH CATEGORY
KEYWORDS—-
Brainstorming
To research into demand market, and determine site theme like what you will develop so that you earn to defeat competitor as well as getting traffic targeted free from Serach engine
Competition
To research into site supply with certain keyword goals , knowing how many site which is the keyword goals and find niche keywords
Where Acre They?
To know keywords on page web by seeing HTML code
NAME IT!—-
Domain Names
To chosen the name of domain matching with website theme / keywords , so that easy to in considering your visitor
Site Legalities
Once you have checked and ready for registering ” name of domain,” look for a trademark. That is not really to register a trademark, but for the verification of that you not impinge others trademark.
CTPM—-
Reference Library For Content – To look for content idea able to deliver free traffic targeted
Blog/Rss Search – To look for blog matching with keywords / your web
Traffic-Building And PRESELLING – super appliance to see through overdone statement about traffic and show truth you– Small business often fail to because no traffic.
Monetization – To look for good program affiliate according to market goals
SITE RESEARCH—-
Popularity – To check popularity a web
Vital Statistics – providing public contact about web owner and worthwhile other information
Similar/Related – To find similar website
Indexed Pages – To know how many web page;yard which in index by especial Search engine like google,yahoo
Back Links – To know how many links back in SUBDOMAIN or web. yahoo! is the single engine sarch providing qualified result
ADVANCED SEARCH
Straight Up
Knowing how many Web page to keywords , by using keywords with quotation mark like this ” keywords” or without quotation mark like this keywords
Metasearch – You really can do well if you get high ranking especial Search engine to some of keyword..
Forums/Discussions/Groups - To look for forum conversing about you , your product , and your web or your competitor
Images-Video-Sounds - to look for picture and video
SPECIALIZED—
Local Business Competition -Providing information which is very worth and ability extra to know competition local
Inbound Link Opportunities - To look for relevant Inbound Link
By: Dany Trilaksono
About the Author:
How to Improve Search Engine Placement for Your Site
There are several things one can do to improve the search engine placement of their link. Obviously you need to have an extensive key word and phrase selection. This will give people searching a better chance of typing in one of your key words and bringing them to your website. Key words are probably one of the most important ways to improve your placement because when you have more keywords than your competitor your link will come up before his. So be very specific about your keywords and make them according to your targeted audience so as to improve your placement.
You also need to make sure that your headings and tags are correct. Your title will tell people what they are looking at and the meta tag basically tells the search engine browser what it is looking at. With that thought, it would seem very important to make sure that your head titles and meta tags are formatted properly.
The quality of your site plays a big role in where you are placed. You want to build a very informative, keyword rich site, all the while staying focused on your the thing you built your site for. Study the sites that are ranked first in a search engine to see what you may need to do to improve your sites placement. Pay attention to where you put your key words and most of all be an original.
There are a lot of other things you can do to improve your search engine placement, but it is very tedious and sometimes just plain stressful. The other option available to improving your placement is either by hiring a search engine placement specialist to do it for you or buying the software that will make improving your search engine placement a heck of a lot easier. Whatever your site is just for fun or is to advertise for a business, through the help of the many websites available on the topic, you can improve your search engine placement.
By: Joseph J. Wood
About the Author:
Joseph J. Wood is a profesional SEO, and has helped many companies world wide get results in the Search Engines. To visit his site, go here:
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