Your “New Google Keyword Tool Data” Questions Answered

Over the past few weeks, we’ve been working hard on a bunch of new features and updates.

These have included:

We’ve received a lot of questions about these features – and a lot of questions about how the Google keyword data has changed.

This post will answer many of your most frequently asked questions…

Why Were These Changes Made?

For the past 12 months, Google has been working on improving the keyword data that they provide.

During this period, they were running several different keyword tools, including:

  • The old Legacy Google Keyword Tool that most Market Samurai users had come to know and love;
  • A new Beta version of the Google Keyword Tool (with new data);
  • The Google Adwords Traffic Estimator, and;
  • The Google Search Based Keyword Tool.

Roughly one month ago, Google began rolling all of these tools into one – the new Beta Google Keyword Tool.

It meant we could no longer continue to rely on and use the same raw data source Market Samurai had plugged into since it was launched – so to keep Market Samurai running, we began using the new Google Keyword Tool as our main keyword data source.

This change meant both good and bad news for Market Samurai users…

  • The good news was the new Google Keyword Tool provided cleaner, simpler-to-understand data.
  • The bad news – the new Google Keyword Tool was slower, and took longer to generate keyword data.

It’s important to us that Market Samurai users get a better experience from Market Samurai every time they update their copy. So to combat the speed decrease caused by the Google Keyword Tool, we built two new features that sped up Market Samurai – new automatic keyword filtering (based on presets), and faster tables.

The result: analyzing keywords in Market Samurai is now faster than ever, and the data it provides is now even easier to understand.

How Is The New Google Keyword Tool Data Different?

If you’re wondering how Google’s Keyword Data has changed – or why Google’s traffic estimates are now lower – it’s not because your keywords have changed.

(In most cases, there are still roughly the same number of people searching for your keywords this month as there were last month.)

Rather, the change in search volume data is all to do with what searches are included (and not included) in the new traffic estimates.

The Old Keyword Tool…

The old Google Keyword Tool included data from the Google Search Network, in addition to traditional Google searches.

This meant your keyword traffic estimates included searches on Search Network partner sites like:

  • 2nd Tier Search Engines that use Google data – like,, and;
  • ISP search engine partnerships – like and;
  • Google Properties like Google Blog Search, Google Product Search and Google Maps;
  • And other Google Partner sites like, and

The New Keyword Tool…

Instead of including this data, the new Google Keyword Tool focusses solely on Google searches – plus regional Google search engines like,, etc.

This makes the new data “cleaner” and a lot easier to understand.

And it also means the new data provides “more conservative” estimates of the amount of traffic you’re likely to get from a particular keyword.

If Google’s Search Estimates Are Lower and More Conservative – Do The “4 Golden Rules” Still Apply?

Yes – absolutely!

10,000’s of people used the 4 Golden Rules to build successful sites using the old data.

If the new data is more conservative, then applying the 4 Golden Rules on the new data will filter out even more keywords, and further increase your chances of success.

The fundamentals of the 4 Golden Rules will always stay the same. You’ll always want keywords that:

  1. Are Relevant;
  2. Have Traffic;
  3. Have Commercial Value, and;
  4. Have Low Competition.

What Do I Do If My Old Keywords No Longer Meet The 4 Golden Rules Criteria, Using The New Data?

Don’t worry – even though the data for your keywords might have changed, the actual number of people searching for your keywords will still typically be the same this month as they were last month.

All that has changed is the way that Google is measuring the traffic for those keywords.

So if your old keyword research said your keywords were good, you should listen to it.

Remember: 10,000’s of people used the same old data – and the same 4 Golden Rules filters – to choose keywords and build successful niche sites. Although the system might work better now, it worked very well back then too – so if you already have a site set up, there’s no point throwing away all of your hard work and starting again.

(Tip: You might even consider using the new data to find additional keywords that you can use to add to your site. Usually you’ll get better results when you build on good keywords than starting again with better keywords.)

What About The Old Data – Was It Wrong?

Changes like these always create controversy.

Right now, there’s a camp of people who are saying the old data was wrong – and there’s a camp of people who are saying the new data is wrong.

The truth is, neither set of data is “wrong” – they just used two different methods for measuring and estimating traffic:

  • One based on Google Search Network stats;
  • The other based on stats.

When it comes to the best data source to use for keyword research data, now that the old Google Keyword Tool has been shut down, the new Google Keyword Tool is the clear winner when it comes to providing the best keyword data.

Although there are other non-Google alternatives – the new Google Keyword Tool is the only Google-owned data source capable of providing the kind of information necessary to do keyword research in the way Market Samurai does – and it’s still the best raw data source available for keyword research (which is why we use it inside Market Samurai.)

I’m Having Trouble Retrieving Data… What Do I Do?

All big software updates create a handful of unexpected bugs.

Fortunately, most of these have already been fixed – however there are still one or two ongoing bugs we’re working hard to stomp.

If you’re not using the latest version of Market Samurai, make sure you update. (All of the most common bugs were solved in recent updates – so getting the latest copy of Market Samurai by logging in above will solve most problems.)

If you’re already using the latest version, and you’re still having trouble with Market Samurai, make sure you get in touch with us via Noble Samurai Support.

Finally – if you previously had trouble with Market Samurai – thanks for your patience and help in support. The feedback, bug reports and log files you sent us were invaluable when it came to tracing the bugs.

We hope this answers your questions about Market Samurai, and the new Google Keyword Tool data.


P.S. – Today, we added one more feature that I know you’ll love…

Market Samurai now has Weekly and Monthly keyword stats, in addition to the Daily stats that we’ve always offered.

This will make it even easier to compare keywords with very low search statistics (i.e. fewer than 100 searches per month.)

Noble Samurai

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Changes to the Google Keyword Tool and Market Samurai Keyword Research

When it comes to keyword research, our goal has always been to provide you with the most accurate, up-to-date and valuable keyword data possible.

And with Google changing the way they provide keyword data, we’ve had to make some big changes “under the hood” of Market Samurai to make sure you continue to have access to the best keyword data available.

And now, with Google’s new Adwords Tool up and running, it’s time for Market Samurai to make the transit

Here’s what’s happening…

Google’s Year of Keyword Tool Experiments

Last year, Google began experimenting with new keyword suggestion tools, with the goal of making their keyword data more useful.

As part of this they created a new Beta version of the Google Keyword Tool, which they made available alongside their original Keyword Tool. This new tool combined most of the core features of the previous Keyword Tool, plus some other Google keyword sources (like Google’s Search-Based Keyword Tool.)

After nearly 12 months of refining their new Keyword Tool, Google has flicked the switch – making their new Keyword Tool their official keyword tool, and closing its predecessor.

With the Keyword Research module of Market Samurai using these sources for its data, this has meant we’ve had to make some changes of our own in order to keep delivering you the best data possible inside Market Samurai’s Keyword Research module.

As with all change, there are advantages and disadvantages.

The Good News:

1. Improved Keyword Relevancy

The good news is the new keyword tool is going to return better, more relevant results.

By combining their two old keyword tools, Google has been able to refine the methods used by the tool for generating a keyword list from a seed keyword. This ensures that the list generated is more relevant, and contains higher quality keywords.

So while the old keyword tool produced up to 200 keywords per search, the new tool produces (by default) a shorter, but more relevant list of 100 keywords.

This list will contain fewer irrelevant keywords that would normally be filtered out anyway – saving you time and effort and letting you focus more on the quality keywords.

2. Cleaner, More Accurate Traffic Estimates

Another advantage is that the new Keyword Tool does not include search data from partner websites such as YouTube or which can skew traffic calculations.

This means that the traffic estimates you will now receive from Market Samurai will be related only to actual Google searches.

AND – If you want even MORE relevant keywords, with Market Samurai you can now…

3. Generate up to 800 Keywords (thanks to Adwords Integration)

Under the old system, to generate larger quantities of keywords users could use both the Google Keyword Tool, and the Google Search-Based Keyword Tool to generate a list of keywords that was typically around 900 keywords (before filtering, but after duplicates were removed.)

But with the Search-Based Keyword Tool closing down, this option is no longer available.

However, you can still generate a list of up to 800 keywords – if you are logged into your Adwords account from within Market Samurai. (A new option we’ve added to Market Samurai.)

This requires you to have a Google Adwords account (as opposed to a Google or Gmail account) – something which you can set up without payment if you haven’t got one already.

And here’s the kicker – this list of 800 will still be using Google’s new refined keyword generating algorithm, so it will contain only the highest quality keywords that the tool can deliver.

The Bad News

The bad news is that Google’s new Keyword Tool only provides data for 100 keywords at a time. This means that the generation of your keywords is currently slower than it used to be.

To help combat this, we’ve spent a lot of time working on 2 features that speed up Market Samurai for you.

We’ll be showing you what these tools do, and how to get the most out of them, in the coming days.

What To Do Next…

1. Update your copy of Market Samurai to the Latest Version

Because Google has stopped supporting the old keyword source, you will need to update to the latest version to continue using Market Samurai.

To update, simply open up Market Samurai. Whenever you run Market Samurai, it will check for newer versions of the software and guide you through the update process.

If you have any troubles, you can always download the latest version from your unique download link, or by logging into our account system here on

2. Enter your Adwords Account Details

Once you’ve installed the latest version of Market Samurai, you’ll no doubt want to get access to the full list of 800 highly relevant keywords in your niche. So you’ll need to enter your Adwords account details.

How To Enter Your Adwords Account…

If you already have an Adwords account, here’s how to save your Adwords account details into Market Samurai:

Note: Your Adwords account details are stored securely on your own computer, not on our servers. We never see your account, or the performance of any of your ads.

Need An Adwords Account?…

If you don’t yet have an Adwords account, setting one up takes just a few minutes – and does not require a credit card – if you follow these steps.

3. Tip: Filter your keywords

Finally, because 800 keywords is a huge number of keywords (4x more than the typical Market Samurai user would analyze) I want to leave you with a tip that will speed up your analysis.

After you’ve generated a keyword list in Market Samurai, make sure the next thing that you do is tell Market Samurai what keywords you’re looking for by setting some keyword filters:

Doing this before you do any more analysis will reduce the number of “dud”, irrelevant, low value keywords that Market Samurai gathers data for – and if Market Samurai spends less time gathering data for keywords you don’t want, it means you get your analysis done faster.

With 800 keywords, it’s even more valuable to set filters before you do any heavy data gathering.

[Hint: Eagle-eyed Market Samurai users will spot a new feature we’ve created for you around keyword filtering… If you miss it, or want more information on how to get the most out of it, I’ll be uploading a blog post about this new feature in the coming days…]

If you have any feedback or notice any bugs, let us know via support.

As the Search landscape continues to evolve, our main focus will be to provide you with the best keyword analysis and internet marketing software for your business.

But for now, we hope you enjoy the 3 features we’ve released today inside Market Samurai.


Noble Samurai

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