Young Males Driving Mobile Dating Increase

App-based mobile dating is on the increase comScore has released data from its MobiLens service, showing that young adult males factor prominently in the increase in Europeans accessing dating sites on their mobile phones. Of the nearly 11m users accessing mobile dating services each month, 22 per cent are males between the ages of 25-34 years old, compared to just 8.7 per cent of females in the same age group.

Lim Joins Sofialys from BuzzCity

French mobile advertising and marketing firm Sofialys has hired Jessica Lim as regional sales director APAC of ADITIC. She will be based at Sofialys’ newly-opened office in Singapore, taking charge of sales accountability for the Sofialys product line, with heavy emphasis on ADITIC, the company’s performance-based online self-service advertising tool.