Why IE’s Days At The Top Are Numbered

Posted by on Dec 7, 2011 in Driving Traffic | 92680 commentshttp%3A%2F%2Fwww.kimmonuotio.com%2Fdriving-traffic%2Fwhy-ie%25e2%2580%2599s-days-at-the-top-are-numbered%2FWhy+IE%E2%80%99s+Days+At+The+Top+Are+Numbered2011-12-07+03%3A42%3A03http%3A%2F%2Fwww.kimmonuotio.com%2Fdriving-traffic%2Fwhy-ie%25e2%2580%2599s-days-at-the-top-are-numbered%2F

For years, programmers have griped about getting to cater to Microsoft’s browser close to-opoly. Web Explorer, designers complained, didn’t play by the rules and wasted tons of their time.

Most of these internet designers will be content to know that IE’s kung fu grip on the browser market is lastly and speedily breaking down. Last week, StatCounter broke the news that Google Chrome is now the world’s second most-well-liked browser, narrowly edging out Mozilla’s common Firefox for the number two spot.

Even far more crucial, World wide web Explorer’s users are abandoning the browser in droves. As it stands, IE is clinging onto 40% of the global market, down from 56.6% just two years ago and 95% in 2004.

What can we learn from this?

• Microsoft is missing the boat. It doesn’t take a genius to see that smartphones and tablets are taking over. Google and Apple are heavily invested in the mobile marketplace and for that reason their browsers are acquiring a bump.
• IE is a default, not a option. It’d be fascinating to discover out how many Mac users have in fact downloaded IE to their machines – far fewer than have installed Chrome or Firefox, I’d be willing to bet. As user sophistication increases, the power of manufacturer biases decreases – an crucial lesson for all (Google and Apple included).
• Google is carrying out a considerably far better job keeping users inside its universe.  Like Microsoft did with IE, Google is cranking out proprietary capabilities that run very best on Chrome. For example, Gmail offline only works on Chrome.  If and when Google releases a version of Chrome for the Android, Google house brand compatibility troubles will possibly turn out to be more frequent.
  cost of bactrim

5 years ago, it was difficult to picture a world in which Microsoft was not a dominating presence, but here we are.

As Apple, Amazon, and Google continue to expand into mobile territory and on-line retail, their ecosystems will only turn into a lot more appealing to marketers. And every of these mega-brands seem to be taking a page out of Microsoft’s playbook, leveraging their own items to shut out the competition.

Driving Traffic

Technorati Tags: Amazon, Android, Biases, Browser Market, Bump, days, Droves, Ecosystem, Firefox, Genius, Global Market, Google, House Brand, IE’s, Internet Designers, Mac Users, Missing The Boat, Mobile Marketplace, Numbered, Programmers, Smartphones, Sophistication, Web Explorer

Google+ and What it Means for Your Business

Posted by on Nov 25, 2011 in Social Media | Comments Off

I interviewed Jesse Stay, author of the brand-new book Google+ for Dummies, Portable Edition. Jesse has also written three more books about Facebook, including Facebook Application Development for Dummies.

In this interview we talked about Google+, why it’s different and what it means to businesses. We’re also going to talk about the mobile side of Google+, where Google might be headed and much more.

Mike: Jesse, let’s start with why Google+? What makes it unique? Why should people consider it when they’ve already got Facebook accounts and Twitter accounts and LinkedIn and beyond?

Jesse: A lot of people are probably wondering, “My friends and family are all on Facebook, so why should I be joining Google+?”

The answer is really Google itself. There’s a good chance that you use at least one Google product, at least their search, if not Gmail or Google Reader. I use Blogger.com, Android and Google Maps. There is a whole slew of Google products that you’ve probably touched in some way or another.

Google+ is intended to be the amalgamation of all of those products into one product that ties people together across all of Google.

Right now, at a minimum, if you sign up for Google+ and you visit Gmail, for instance, you’ll have a little bar at the top of the screen that lists your email address. Right next to it, it will show you your Google+ notifications, and then there’s a little Share button next to it. If you click the Share button, you can update Google+ right from within Gmail without ever having to leave Gmail.

Mike: Let me clarify what I hear you saying. Everybody probably uses some Google product in some capacity, whether it’s Google Search, Google Calendar, Google News—or who knows what else Google has that people don’t even think twice about.

Because they’re already using all these things, the fact is that Google+ is integrated into it, so they don’t really need (like Facebook needs) pull mechanisms that get you back in. At least in its early days, you had Facebook constantly emailing you every time something happened.

Google owns all of these platforms, so it makes a lot of sense, I guess, to work where you work anyway. Is that the mentality behind this?

Jesse: Yes, that’s exactly it. One example is right now if I do a search on Google, it’s probably launching for different people at different times. On many of the articles that get returned on Google, I see little icons of my friends and faces of my friends that have also +1-ed those articles before. So they’re already bringing that social experience into their existing products. Even into their flagship product, search. They’re already starting to find ways to bring Google+ into that.

Mike: Do you have any recent stats on the adoption rate of Google+?

Jesse: Google+ hasn’t really officially announced any numbers per se, at least not recently. But the numbers I’m seeing from at least some of the data mining that some of my friends are doing, they’re counting probably in the range of about 50 million users right now. This is pretty high, considering they just launched, I think, about two months ago.

Mike: That’s phenomenal! The reason I think Google+ is here to stay has to do with that little red box with the number in it. I know it seems like such a subtle little thing, but the fact that Google was smart enough to animate this little box so that every time you happen across a Google property, that little number flies across the screen like a slot machine almost and lets you know there have been updates. I think that is almost impossible to ignore, don’t you agree?

Jesse: In fact, it takes some practice to learn to ignore it. That’s what I’ve had to do because I get so many. For those people who don’t get as many as I do, it lures you in. It pulls you in and you don’t even have to be on Google+ to see that. You can be on Gmail, you can be on Google Calendar, you can be on any number of Google sites and that little red box is still there and it follows you wherever you go on any of Google’s products.

Mike: And I think that’s the brilliance that’s going to keep people coming back into the system because they may not normally have remembered to ever go back, but that will bring them in. In Chapter 7 of Google+ for Dummies, you talk about social etiquette. How does the etiquette on Google+ vary, if at all, from the o

ther networks? What’s been your experience?

Jesse: It’s a slightly different network with slightly different technology, so it is going to have a slightly different etiquette.

There are a few things that I’ve seen.

For instance, right now on Google+, you can tag other people, which you can kind of do on Facebook. But when you tag people on Google+, it is a little more in your face in many ways because of that notification bar that follows you around. You have to be a little more careful when you tag someone on Google+ versus elsewhere because there’s a good chance they’re going to see that tag, and tags can end up getting annoying if you’re doing it too much.

Mike: Because Google+ has a lot of different granular privacy controls, I’ve found, for me, that a lot of people do not get email notifications, except if they’ve been @tagged. And I’ve found that when you’re having a discussion, it seems to me as though @tagging the person in particular in a thread seems to be the going etiquette. You @tag the person you’re referring to and not just type in their first name. Have you found that to be the case?

Jesse: That seems to be the culture right now. It does give them a little extra layer of notification, but I haven’t seen too many people complain about that.

Mike: This is really good stuff, Jesse. Given that Google+ owns the world’s biggest search engine, what kind of impact do you think Google+ and +1 are likely to have on search results?

Jesse: Right now, when you do a search and you’ve enabled Google+, you’ll see different search results. If you have more people you’ve Circled, you’re more likely to see content from them than if you haven’t Circled many people.

That’s very powerful because it means that if you get your content into Google+, your content is more likely to be visible and noticeable to people. Even if your content isn’t the first result on Google, I predict that if your content has a lot of people +1-ing it who are in a person’s Circles, there’s a good chance that your content will still be noticed. So it has a huge effect, I think.

Mike: Facebook has a social graph and maybe Google has something similar. The reason I’m asking is because I notice that when I’m logged into Google, I see different search results than when I’m logged out of Google.

I’m wondering whether you think that with Google+, somehow it’s going to look at my network of friends and the kinds of content they’re looking at? If so, and you and I Google the same thing, like “Facebook marketing,” would that change the results for both of us?

Jesse: Google has tracked some of that already. Right now, if you’re logged into Google via Gmail or any other Google product, it by default keeps you logged in when you’re searching.

When you search, it does factor in little things it has detected—things that you searched for in the past and things that you have shown interest in. Google tracks some factors of that. They don’t expose exactly what that is, but there are elements that they are tracking with that.

That will increase in the future the more your friends are brought into the process. Already, I’ve seen even Twitter friend lists brought into this. Facebook friend lists I think also are included in this.

Google’s value is giving you the most relevant search results, so they’re very interested—no matter what site you visit, no matter where you go and no matter what you search for—in figuring out who you are and what you’re interested in. I think even more in the future, what your friends are interested in will affect your search results.

I think all of that factors into search and you’ll see even more of it in the future.

Mike: Jesse, there are hundreds of millions of people walking around with iPhones, Androids, iPads and other kinds of devices. How does Google+ measure up on the mobile front?

Jesse: I think right now they’re doing fairly well. It doesn’t come by default with Android yet, but it’s pretty easy to download at the moment, and it integrates really well with the Android experience. Android, as an operating system, is the most widely used operating system of smartphones right now. As a result, it has the potential to be huge on mobile.

Mike: The iPad is a different story, though.

Jesse: The iPad is a different story—they need to update their tablet experience and I don’t think they’ve put much focus on that yet.

When you look at it, mobile is a very social experience—taking pictures and archiving the things that are happening around you, your location, and stuff like that. That’s all very interesting to your friends. As a result, I think mobile is potentially the future of Google+. I think that’s where most people will end up using it in the future if they’re not already.

Mike: Let’s talk about apps a little bit; which I know is something near and dear to your heart. Are there apps for Google+? Is there going to come a day where there might be something like iFrame going on with Google+? What’s your take on the whole apps frontier with Google+?

Jesse: Google+ just launched an API—a platform for building those apps. It’s very limited at the moment in what you can and can’t do. It has rate limits (the amount of times you can query the Google APIs to access) applied to it that are very strict, so you’re not going to see many apps right out of the gate.

The focus right now is on integrating into third-party websites, integrating into browser plugins, and stuff like that, so you’re not going to see apps that integrate right on top of Google+ like you’ve seen with FarmVille on Facebook and other things that happen on Facebook.com.

Mike: When it comes to scheduling, and HootSuite and all of these other things that are out there, is the API that’s been released recently going to be working with these kinds of third-party management apps, likely?

Jesse: Are you talking about TweetDeck and others?

Mike: Yes, and HootSuite and SocialOomph and all those other things.

Jesse: In terms of those, the potential is there. Again, the problem right now is API rate limits. That may inhibit some of those types of apps from working with Google+.

I anticipate in the future that those types of apps will be available and you will see them integrate with Google+. I think the Google+ API has to evolve a little bit before that happens, though.

Mike: Let’s talk about Google Analytics and Google+. Do you see a connection there? Is there any kind of future? Do you see somehow Google Analytics and Google+ having some sort of marriage down the road that might be useful for the consumer or the business or the marketer?

Jesse: Oh, definitely. I think there’s a huge future for Google Analytics and Google+. Google Analytics has already started integrating social components into the Analytics software.

I don’t doubt that they probably will include Google+ with those stats in some form in the future.

Google hasn’t hinted at any of this, so it’s hard to say one way or the other, but there’s a very good chance, I think, you’ll see Google+ in Google Analytics.

If you have a +1 button on your website or you’ve incorporated that into different websites, it will include that data in there already. That is part of Google+, so you’re right, they actually are including that already in some of the Google Analytics. I anticipate that to be expanded even further in the future.

Mike: Looking down the road, let’s say two years from now, how do you think Google+ is going to change the landscape of social media?

Jesse: It’s tough to see at this point. I think it has incredibly strong potential—the fact that Google is behind it and that it’s going to cross every product that Google owns.

Google is even talking about removing features from products and removing other products entirely as a result of moving focus towards Google+. They’re releasing new features of Google+ every single week. It’s a very focused team that’s working very hard beyond their 40 hours a week to make a powerful product.

Mike: My last question for you, Jesse, is about your book. Where can people find out more about you and your book? Where do you want to send them?

Jesse: If they just go to Amazon and search for “Google+” or “Google+ for Dummies,” it’s one of the only books out right now for Google+. There are few personal books, and I think Chris Brogan is also writing a book targeting businesses as well. But beyond that, this is the first book that’s published by a major publisher out there, so just search for “Google+” or “Google+ for Dummies,” on Amazon and you should be able to find it there.

The short URL, www.stay.am/gplusdummies, will also take you right to the Amazon page.

Mike: And if people want to learn more about you?

Jesse: We have a Facebook page as well. The target audience of this is really Facebook users who are trying to learn what this new thing is, so we actually created a Facebook page for it: www.Facebook.com/googleplusportable.

I’ll give you my profile ID. It’s http://profiles.google.com/jessestay. You can find me on Google+ that way too.

Mike: I strongly recommend you pick up a copy of Google+ for Dummies, Portable Edition. I was fortunate enough to see a very early draft of this book and it’s really very well-written and very enlightening.

Google+ is definitely different than anything we’ve seen. It’s got similarities to Facebook, of course, but it’s got its own unique things that make a book like this very valuable, and I strongly recommend it.

Jesse, thank you so much for taking your time to talk with me today.

Jesse: Thank you so much for the opportunity, Mike. I really appreciate it.

Listen to our complete extended interview below to hear more about Jesse’s view of Google+ and why it’s different and unique.

Click here to download MP3.

What do you think of Jesse’s view of Google+ and what it means to business? Leave your questions and comments in the box below.

Social Media Examiner

Technorati Tags: Amalgamation, Android, Application Development, business, Calendar, Dummies, Email Address, Facebook, Friends And Family, Gmail, Good Chance, Google, Google Maps, Google News, Google Search, Linkedin, means, Notifications, People, Search Google, Ties, Whole Slew

Content Sharing Grows: This Week in Social Media

Posted by on Oct 2, 2011 in Social Media | Comments Off

Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

The New Delicious Is Here: Avos acquired Delicious from Yahoo! earlier this year and is now opening the new version. Check out the new Stack feature below.

www.youtube.com/watch?v=HcgtFUN8bgE

Blogger Modernizes Blogging With Dynamic Views: With the latest in web technology (AJAX, HTML5 and CSS3), this latest improvement to Google’s Blogger platform creates a whole new blogging experience. Be sure to check out Dynamic Views in the video below.

www.youtube.com/watch?v=lpDQF2lFnBU

Google+ Lets You Share Your Circles With Others: You can now share your Google+ Circles. People will not see the name you give your circle and they will not see any changes you make to your Circle after sharing it.

www.youtube.com/watch?v=MiYSklcTk6w

SlideShare Slides Now Work on Mobile: Thanks to the new upgrade to HTML5 technology, your slides will display flawlessly on an iPhone, iPad, Android and any other mobile platform.  “All slides uploaded from today on will be converted to HTML5.

As before, they will faithfully reproduce what is in the original Powerpoint, Keynote, PDF, document or any of the 28 formats we support.”

Groupon Creates a Loyalty Program for Businesses: With the new Groupon Rewards program, you can automatically reward customers based on how much your customers spend.

"Consumers earn rewards at participating merchants simply by paying with the credit or debit card they have on file at Groupon.com."

Here’s an interesting infographic to check out:

Here’s 60 Seconds of Social Media Sharing:

Check out how much information is shared on social media in one minute.

And don’t miss this:

Social Media Examiner presents Facebook Success Summit 2011! (online conference starts next week!)

Watch this video from Mike Stelzner (founder of Social Media Examiner).

Join 19 Facebook marketing experts at the web’s largest Facebook marketing conference. This is a special online conference designed to help you master Facebook marketing (brought to you by Social Media Examiner). Join Guy Kawasaki; Mari Smith; Dave Kerpen; Paul Dunay; Jesse Stay; Robert Scoble; Michael Stelzner; experts from Intuit, PETCO, Applebee’s and Intel; Jay Baer; Chris Treadaway; Amy Porterfield and Andrea Vahl—just to name a few. Go here to learn more.

What social media news caught your interest this week? Please share your comments below.

Social Media Examiner

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Top 5 Location-Based Services [Mashable Awards]

Posted by on Oct 27, 2010 in Personal Search Engines Optimized | Comments Off

As part of the ongoing Mashable Awards, we’re taking a closer look at each of the nomination categories. This is “Best Location-Based Service.” Be sure to nominate your favorites and join us for the Gala in Las Vegas! Sponsorships are available. Please contact sponsorships@mashable.com for more information.

While location-based mobile applications and services have been around for years, 2010 is proving to be a big breakout year. Trend benefactors include Facebook, Foursquare and big brands willing to take risks with location-based campaigns and checkin rewards programs.

We’ve rounded up what we believe to be the top five location-based services in a list that includes predictable names and lesser known upstarts. You’ll also notice that Facebook Places and Gowalla are both absent from our list. We found the former’s entry into the location space to have been more fanfare than substance and the latter struggling to emulate the rapid growth rates of its competitors.

Treat this list as a countdown beginning at the fifth most significant service and arriving at our top pick for location-based innovation. We encourage you to support your favorite location-based services by voting for them in the Mashable Awards.

5. Yelp for Mobile

Yelp is the original location-based service that redefined “local” for small businesses and their online customers. In 2010, Yelp continues to remain relevant with mobile applications that reach BlackBerry, iPhone, Android, PalmPre, Windows Phone 7 and most other smartphone users.

Yelp Mobile may not be the trendiest location-based service, but it’s arguably the most practical. Stats from September of this year show that Yelp Mobile generated 3 million unique visitors for the month and more than 1 million people created point-to-point directions to a local business.

We’re not partial, however, to Yelp’s also-ran checkin features. The startup should stick to what it does best — convenient and replete location-based business listings and reviews.

4. Neer

Newcomer Neer brings ingenious innovation around personal and private automatic location-sharing to Android device owners.

The startup launched earlier this year after incubating inside Qualcomm Services Labs. Creator Ian Heidt describes Neer as occupying “the middle ground between Foursquare and Google Latitude.” That’s a technologically sound description, but we see Neer as the most practical application of location for actual real-world scenarios — like knowing if your kids made it to school.

Neer doesn’t bother with checkins, badges or other kitschy game mechanics. The service is designed so that you know where your loved ones and friends are, and vice versa. Since users have complete control over who can see their whereabouts — in place names, not physical addresses — there’s little to worry about on the privacy front.

The application is also designed with the average user in mind, meaning the user interface is both slick and uncomplicated.

As the space matures, location-based services will take inspiration from Neer and evolve past the pure novelty of checkins and location-sharing.

3. Loopt

Once the location app on everyone’s lips, Loopt has lost some of its luster to more buzz-worthy incumbents. But, Loopt continues to innovate around location and just last week updated its iPhone app to include deep integration with Facebook Places.

Loopt’s application is also the most aggressive of the big name players when it comes to automatic location-sharing, meaning it supports background location and proximity alerts for nearby friends.

There’s also the branded-rewards Loopt Star application, which has already demonstrated that it can push users to take action and drive them to their partners’ physical locations. With this formula, there’s certainly real revenue potential beyond just advertising.

2. SCVNGR

In just a few months time, SCVNGR has gone from an obscure mobile app for iPhone and Android to a formidable player in the location space with upward of 500,000 users. Now the Google-backed startup is said to be making millions thanks to more than 1,000 paying enterprise clients, which include the likes of Sony and Warner Bros.

As a service, SCVNGR differentiates itself with point-based challenges on top of checkins and interesting partners such as The Boston Globe, Minnesota Vikings, AT&T and the Smithsonian museums.

Just recently, the team redesigned the mobile apps to better surface user activity. Sophisticated Facebook Places integration also plays a significant role in the application experience and on the Facebook Place Pages for business owners.

Perhaps more interesting than the service itself is the 21-year-old whiz kid at the helm (pictured left in the photo above). Princeton dropout and serial entrepreneur Seth Priebatsch is barely old enough to drink, but this youngster is one huge overachiever with a grandiose vision for SCVNGR and the passion to make it happen.

1. Foursquare

Despite the emergence of Facebook Places months ago, Foursquare is still very much alive with its 4 million registered users. We think it’s safe to say that this startup continues to thrive because it’s more about people and places than it is about location.

We could rattle off Foursquare’s numerous partnerships, highlight its quirky badges or talk about its battles for mayorship, but what puts Foursquare atop our list is the fact that the service has created a phenomena around checkins, badges and rewards that’s been copied and adapted by countless other web and mobile services all trying to emulate Foursquare’s magic.

Foursquare’s recent restructuring of its iPhone and Android apps to highlight tips and to-dos point to a not-so-distant future when, co-founder Dennis Crowley explained, Foursquare will “reinvent what happens after the checkin.”

In many ways, Foursquare already reinvents what happens both before and after the checkin. Just look at how Jimmy Choo employed a pair of trainers to inspire a three-week frantic offline shoe hunt in London — with shoe sales jumping 30% around the time of the campaign — as proof of the concept. It’s the one campaign that Tristan Walker, Foursquare’s director of business development, speaks most highly of, even though the startup didn’t directly participate in the sale.

What’s Your Take?

Which location-based services do you use and recommend? Let us know in the comments or nominate them for the Mashable Awards.

The Mashable Awards Gala at Cirque du Soleil Zumanity (Vegas)

In partnership with Cirque du Soleil, The Mashable Awards Gala event will bring together the winners and nominees, the Mashable community, partners, media, the marketing community, consumer electronics and technology brands and attendees from the 2011 International CES Convention to Las Vegas on Thursday, January 6, 2011. Together, we will celebrate the winners and the community of the Mashable Awards at the Cirque du Soleil Zumanity stage in the beautiful New York New York Hotel. The event will include acts and performances from our partner Cirque du Soleil Zumanity. In addition, there will be special guest presenters and appearances.

Date: Thursday, January 6th, 2011 (during International CES Convention week)
Time: 7:00 – 10:00 pm PT
Location: Cirque du Soleil Zumanity, New York New York Hotel, Las Vegas
Agenda: Networking, Open Bars, Acts, Surprises and the Mashable Awards Gala presentations
Socialize: Facebook, Foursquare, Meetup, Plancast, Twitter (Hashtag: #MashableAwards)

Thanks to our sponsors:

Mashable Awards Gala Partner:

From a group of 20 street performers at its beginnings in 1984, Cirque du Soleil is now a global entertainment organization providing high-quality artistic entertainment. The company has over 5,000 employees, including more than 1,200 artists from close to 50 different countries.

Cirque du Soleil has brought wonder and delight to nearly 100 million spectators in 300 cities on five continents. In 2010 Cirque du Soleil, will present 21 shows simultaneously throughout the world, including seven in Las Vegas.

For more information about Cirque du Soleil, visit www.cirquedusoleil.com

Mashable Awards Online Partner:

Have you ever wished for your own personal gourmet Chef

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The Fresh Diet is like having a Cordon Bleu chef prepare your meals in your own kitchen. There’s no cooking, cleaning, shopping – just fresh prepared delicious meals, hand delivered to your door daily! Whether you want to lose weight or just want to eat healthy, The Fresh Diet can help you meet your goals. The best news, we’re giving away a FREE week of The Fresh Diet every day on our Facebook page. Just click here to become a fan and you could be the next winner. Join now!

Mashable Awards Partner:

Join us at the 2011 International CES®, the global platform for inspired ideas and innovation. With 2,500 exhibitors, CES continues to be the world’s largest consumer technology tradeshow and always reflects the dynamic consumer electronics industry. The International CES is not open to the general public and all attendees must be in the CE industry to be eligible to attend the show. Register FREE for the 2011 CES with priority code MSHB, an exclusive promotion for Mashable Readers.

Mashable Awards Gala VIP Lounge sponsor:

Influxis specializes in the deployment of creative streaming solutions. Services include large scale deployment, mobile streaming, turn-key applications, and enterprise support with custom network options. With the unique combination of a worldwide network, knowledgeable developer support and nearly a decade of streaming media experience, Influxis is an essential partner to businesses, advertisers, developers, educators, and others who seek expertise in innovative streaming.

Sponsorships are available. Please contact sponsorships@mashable.com for more information.

Images courtesy of Ed Yourdon, MariShiebley, Flickr

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Apple, Android Up, BlackBerry Down in Wattpad e-book Stats

Posted by MC on Aug 30, 2010 in Mobile SMS Marketing | Comments Off

Smartphones remain the most popular device to read e-books in the US, driven largely by iPhones, iPads and iPod touch and Android handsets. The use of Apple and Android devices to read e-books has grown by 25 per cent over the last quarter, while BlackBerry devices have experienced a 9 per cent drop in usage.

Excerpt from: Apple, Android Up, BlackBerry Down in Wattpad e-book Stats

SEO Marketing

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Bango Sees Spurt in US Android Activity

Posted by MC on Aug 27, 2010 in Mobile SMS Marketing | Comments Off

The volume of mobile web browsing from Android phones in the USA grew by 400 per cent between Q1 and Q2 2010, according to figures released today by Bango. The volume of growth from Apple devices in the same period was just 13 per cent, representing an actual per

centage market share decline of 16 per cent.

Read more from the original source: Bango Sees Spurt in US Android Activity

Internet Marketing Tools

Technorati Tags: Android, browsing, cent, grew, growth, mobile, percentage, usa, volume

Apple Retains Top Spot in Millennial Mobile Mix Rankings

Posted by MC on Aug 23, 2010 in Mobile SMS Marketing | Comments Off

Mobile ad network Millennial Media has released its monthly Mobile Mix report for July. The findings reveal at a platform level, Apple’s iOS remained in pole position, with a 55 per cent share of impressions. Android became the second largest OS on Millennial’s platform for the first time since the company began reporting its OS mix in August 2009.

Android also had the largest increase of 8 per cent, representing 19 per cent of smartphone impressions.

Go here to see the original: Apple Retains Top Spot in Millennial Mobile Mix Rankings

SEO Marketing

Technorati Tags: Android, Apple, Impressions, increase, Ios, millennial, Mobile Marketing, Mobile Media, Mobile Network, monthly, platform, Platform Level, Pole Position, remained, Seo, time, Website Promotion

metaio Adds AR to German Magazine

Posted by MC on Aug 22, 2010 in Mobile SMS Marketing | Comments Off

The latest issue of the Sueddeutsche Zeitung newspaper’s SZ magazine, which goes on sale today, has been enriched with multimedia content which can be enjoyed by anyone using an iPhone or Android phone.

View post: metaio Adds AR to German Magazine

Technorati Tags: Android, enjoyed, enriched, German Magazine, Iphone, issue, magazine, Mobile Marketing, multimedia, Multimedia Content, sueddeutsche, Sueddeutsche Zeitung, Sz Magazine, today, zeitung

Mobcast Powers Operator e-book Stores

Posted by MC on Aug 10, 2010 in Mobile SMS Marketing | Comments Off

Mobcast is powering operator-branded e-book stores for T-Mobile and Orange in the UK. The stores enable the networks to offer thousands of best-selling books to

their Android phone-owning customers, with the cost of the books billed directly to their mobile phone account.

See the article here: Mobcast Powers Operator e-book Stores

Copywriting Tips

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Android Outselling iPhone in the US

Posted by MC on Aug 4, 2010 in Mobile SMS Marketing | Comments Off

Sales of Android handsets have overtaken the iPhone for the first time, according to data from market research firm Nielsen.

Continue reading here: Android Outselling iPhone in the US

Affiliate Program

Technorati Tags: Affiliate Program, Android, data, firm, Handsets, Iphone, Market Research Firm, Nielsen, research, sales, stats, time