Google to Join Amazon & Apple In E-book Battle…
Google-Edition...
Google to Join Amazon & Apple In E-book Battle…
Google’s forthcoming e-books store now has an official launch date: The end of the year…
…Executives now tell the WSJ that the store, which is being called Google Editions, will launch in the U.S. by the end of December and will debut abroad during the first three months of 2011. They say the launch was delayed because they “didn’t want to come out with something that wasn’t thorough.”
Google has outlined details of the store, including the percentage of revenue it will share with publishers…
…The store, which Google has said will feature more than 500,000 titles, will be device-agnostic, meaning that texts will be readable on any device with a browser. Consumers will be able to buy the electronic titles both on the Google Editions site, as well as on the sites of third-party retailers who are allowed to resell access.
Google seems to be actually taking their time on this venture, unlike Buzz, so maybe this will be something that requires our adoption.
The fact that the e-books can be read on any device really opens up the stage for content creators to move in and set up shop. If this integrates easily with other Google apps, which I’m sure it will, this could be a very desirable option for those purchasing all types of e-books, especially if they get stored electronically.
Will you be adding your ebooks to this store when it opens up? Comment Below?
Google-edition
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Kobo Store Gets Digital Magazine and Newspaper Subscriptions
Global e-reading service Kobo has just announced that it is now offering subscriptions to digital magazine and newspaper consumers using the Kobo e-reader or the Kobo apps for iPhone or iPad.
Kobo is currently offering about two dozen newspapers and magazines from the U.S. and Canada. These include publications like The New York Times, The Wall Street Journal, The Nation and The Harvard Business Review.
Subscribers can get a 14-day free trial before committing to subscriptions, which are automatically delivered to the iPhone, iPad or Kobo e-reader.
Kobo’s news stand is similar in scope and pricing as those offerings from competitors Barnes & Noble and Amazon.com, which both offer wirelessly delivered newspaper and magazine subscriptions. Titles are typically priced identically across the various stores.
The difference is that for most publications, Kobo also allows users to access subscription content from its iPad and iPhone apps. Last week, Amazon announced it would be making subscription content accessible from its Kindle apps “in the coming weeks.”
While it’s great that more periodical offerings are coming to Kobo and its reader and apps, we can’t help noticing that similar content shops, which all operate in their own walled gardens, are popping up all over the place.
In an ideal world, I would be able to subscribe to a digital edition of The New York Times for $ 19.99 per month and be able to access it on my iPhone, iPad, Kindle and from a Kobo reader or app.
Do you have any digital magazine or newspaper subscriptions?
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6 Ways to Survive the Content Marketing Jungle with an Amazonian Approach
Even in good economic times, you may face tough competition. During our brutal lingering economic slowdown, it really is a jungle out there.
When it comes to making your way safely through that jungle, who better to turn to than the ultimate content marketing warrior, Amazon.com? After all, they are not only brilliant e-commerce players but they are just about the best at connecting with their customers.
Arguably, Amazon.com changed the rules for all online retailing but is a certainly changed the rules for bookselling. Since Amazon’s founding in 1995, the brick-and-mortar Pacific Northwest Booksellers Association has dropped from 365 stores to just 188. Even the venerable Seattle-based Elliott Bay was forced to leave its 40 year location in Pioneer Square or cheaper quarters elsewhere.
Amazon.com leverages the long tail phenomenon of selling zillions of product units all the way from best-sellers to books and other products that would never make it into a brick-and-mortar establishment. they do a brilliant job of logistics and supply-chain management, stacking just what they need, organizing print on demand where appropriate, and enabling overnight delivery for the vast majority of the productsthey sell.
All of that is exceptional and essential, but I believe they really shine by doing a superb job of connecting with their customers so that those customers want to keep doing business with Amazon.com year in and year out.
In fact, Amazon.com is a superb content marketer. You probably don’t have their size and scale but you can certainly emulate their approach to their customers in the following ways:
Six Ways to Put Amazon.Com’s Approach to Content Marketing to Work for Your Company
- Offer free samples. Even before the advent of the Kindle, you could sample books online before you actually ordered. Whether you’re selling products are offering services, you can certainly take advantage of this time-tested approach to getting customers to begin using you on a regular basis. Your free samples will prove the quality of your merchandise or the value of your services. Afterward, it becomes a no-brainer for your prospects to begin buying from you.
- Know your customers. Amazon.com tracks your browsing and buying behavior. They know what you like and are delighted to help you get more of it. If you are a regular user of Amazon.com, you have your own individual page with lots of recommendations that become more relevant as you buy more products over time. they are now even recommending MP3 music which you can sample, of course.
It is vital to have the same kind of understanding of your customers so that you know what they really value. Armed with that knowledge, you can position your products and services perfectly for their needs. - Stay in touch with relevant information. Amazon doesn’t just wait for you to show up at their website. With your permission, they send out regular e-mails informing you of what’s hot and happening within the product areas that are of interest to you. They don’t waste your time sharing the latest hip-hop selections, if you are a classical music lover.
In the same way, it’s critical for you to maintain a targeted outreach to your customers sending them information that you know to be relevant to their information needs. - Make it easy to buy…more. Amazon is a genius at exposing you to more relevant choices once you have made a purchasing decision. They know that once we are in a buying mode, it will be easy to sell us more as long as they can provide an easy path to purchasing products that they know we will like.
Similarly, on your website, you can make suggestions for related products and services once it’s clear that your visitors a right to make their initial positive buying decision. 
Create communities of interest to energize and engage users. When you browse the pages of Amazon.com, you will find a wealth of user participation with product ratings, reviews, and Listmania. This last item consists of book or other product lists created by enthusiasts who love a subject or product area and are willing to share their knowledgeable enthusiasm with other Amazon customers.
You can easily open your site or your blog to participation by your prospects and customers. And, any air of social media, you can certainly establish groups of enthusiasts on Facebook or twitter who’ll pay careful attention to the goings-on of your organization , your products and your services. This is a great way to keep your customers engagedso that they are much more likely to remain loyal and long term buyers of your products.- Help your vendors connect with your customers. Amazon makes it very easy for authors to establish a presence on the Amazon site or blog posts and other timely information can be added easily.
If you are selling other people’s products and services as part of your business, make it easy for your customers to connect with those vendors. For example, you could pull in RSS feeds from vendor blogs that are relevant to your customers. In tough times, maintaining close vendor relationships may make the difference over time in your survival. So it only makes sense to help them look good in the eyes of your customers.
As it is so often with content marketing, you can emulate the best practices of the really big players with a fraction of their budget. Most of the time, big ideas don’t require big budgets.
In the case of Amazon.com, they began in 1994 with a tiny initial investment of $250,000. In the end, it was big ideas not big bucks that put them over the top. Many of those ideas are all about brilliant content marketing. And so it can be with your company, too.
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Barnes & Noble Releases eReader App For iPad
Barnes & Noble today launched its free BN eReader app for iPad joining Amazon and Borders as the latest company to develop an app for the popular Apple device.
Using Barnes & Noble’s LendMe option, BN eReader for iPad users can share eBooks with others and read them on almost any device.
"We’ve designed the most easy-to-use, highly customizable eReading experience for the iPad. Ours is the only app that enables iPad users to share eBooks with friends, shop Barnes & Noble’s vast catalog of eBooks and periodicals and access your personal Barnes & Noble digital library across multiple devices," said Douglas Gottlieb, Vice President, Digital Products for Barnes & Noble.com
Key features of the BN eReader App include:
*Choose from two views: Library Grid view displays covers in a large format. Library List view displays titles and eBook covers next to a second larger section that provides product details.
*Bookmark pages, make highlights and write notes. Tap a word or drag a across a section to highlight a note. Bookmarks, highlights and notes will also appear on other devices with BN eReader software.
*Sync the last page read of an eBook, magazine or newspaper with PCs that have BN eReader software.
*Tap a word on the screen and an in-text dictionary offers the word’s meaning. Alos access Google or Wikipedia to find out more about a word.
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