Video Is Where The Web Is Going
When it comes to digital marketing, there are trends that whisper…. and trends that SCREAM.
Capitalizing on trends that whisper is what makes you appear cool and ultra-informed. But it’s the trends that scream that you truly can’t afford to miss out on.
Proper now, one of the loudest trend I’m anticipating in 2012 is video taking a bigger slice of the on the web marketplace. It’s not like this is some type of bombshell prediction. It’s been developing for years….
Proper now, practically all of the greatest players are pushing to video and pushing Challenging. Netflix, YouTube (owned by Google), GoogleTV, iTV (Apple), Amazon Prime, and countless others are all dumping large funds into prime video.
Not to mention, the tablet devices that are reshaping our browsing experiences are all designed to stream video.
Right here are a handful of quick facts just to show you how robust this trend actually is.
Just yesterday, it was announced that there a full hour of video is uploaded on YouTube every single second — 60 hours every single minute of each day.
Cisco is re-engineering its routers to deal with what they call the “video onslaught,” i.e. they’re projecting that 90% of all web traffic will be video by 2015.
Past five:00 at night, a lot more than half of all web visitors is already video visitors — Netflix and other businesses serving prime video.
What does this mean for marketers? Clearly, it signifies you need to have to begin embracing video — YESTERDAY.
For over a year, I’ve been recommending that you test video sales letters, no matter what industry you’re in. We offer you a ton of fantastic trainings at Digital Marketer.
Not too long ago, my team stumbled onto the power of the YouTube thumbprint. Here’s a hint: If your Google search result has a YouTube thumbnail, it ranks higher and it gets a LOT a lot more clicks.
So there you have it… this trend is practically screaming its head off. All you have to do is listen.
Battle Of The Formats
When most people watch a football game on Television, what are they searching at? The ball, appropriate?
It’s like that old saying, “Keep your eye on the ball.”
The subsequent time you watch a football game (and contemplating the staggering ratings numbers the NFL is putting up these days, most of you do), I want you to attempt one thing new — invest at least an whole quarter watching anything BUT the ball.
You’ll be surprised at how much a lot more you’ll really find out about the teams… about the match-ups, the coaching, and the play calling.
At Digital Marketer, we have a saying (ironically, 1 that we stole from a superstar of an entirely different sport) “Go exactly where the puck is going to be.”
Often the ball (or puck) is just a distraction. It represents the past… What really matters is every little thing else.
Not that the existing play is irrelevant. BUT isn’t the existing play truly developed to set up
the subsequent?
I mean you wouldn’t be a lot of a football coach if you couldn’t assume a couple of downs ahead of the existing play.
I’ve stated all of that to say this: Most men and women are watching the ball. You want to be watching THE GAME.
For example, although most people are questioning how successfully Google+ can compete with Facebook — HubSpot understands that’s not what Google+ is about. Rather, Google+ is truly about generating social media ratings and recommendations to improve Google’s search capabilities.
Ebay, Microsoft, Best Get, Yahoo… these guys are losing their spot on the starting roster. They may make a massive play on unique teams now and then, but their missing out on the larger picture.
Amazon, Apple, Facebook, Google are the four bigs, and they designed even a lot more separation from the rest of the pack at the end of 2011.
For example, as of appropriate now Apple’s iOS owns 52% of the mobile web market place share. That’s much more than just a competitive edge.
To take our sports metaphor a step additional, we really should all be watching film on these guys. These guys are where 2012 is going. Why?
Simply because the “Big four″ were the initial to understand a truly “big picture” method. You won’t discover these guys on the field. Or on the sidelines with a clipboard in hand. They’re in the skybox. They own the teams AND the stadiums.
In other words, they own the platforms — iOS, Android, Facebook, Amazon.com, and so on. As an entrepreneur, or a marketer, you can either compete against these owners — or you can bet on their teams.
Clearly, the simplest way to profit in this type of game is to spot educated bets. That implies it’s time to get well-educated. Appropriate?
With Amazon’s killer holiday sales and its Kindle Fire competing fiercely the tablet war, Amazon is a fine spot to commence studying up. We’ve got an outstanding $ 7 report at Digital Marketer, “Partnering With Amazon,” that assist you do just that.
You’re Holding Our Newest Location
You know how occasionally you’re struggling to locate a way to explain a advertising concept, then somebody else just NAILS it? That’s how I felt when I was reading Seth Godin’s blog over the weekend.
It’s one of the most critical advertising trends to take location in marketing in the last 5 years and I’d been searching for a simple, potent way to say it… until now.
Here’s what Seth wrote: “Stores went from getting buildings to becoming websites… and now to devices.”
There it is. The best new strategy is about far more than just getting a mobile-friendly web site (although that’s also essential). It’s about realizing that mobile devices are becoming actual storefronts.
There are hundreds of a grand openings every single single day for Apple, Google, and Amazon. Each time an individual takes an iPad, Kindle, or Android out of the box, these brands just opened a new location. At this new type of store, you don’t have to spend with money or swipe your card… you just put it on your tab.
And your credit card stays on file. So all you need to have to do is click one time and your transaction is completed. And the apps, what are they? The sale associates?
You normally don’t have to shop with a distinct app, but it’s normally far more handy. The credit cards that Amazon, iTunes, etc., have on file? They’re genuinely no longer credit cards, but a new brand-specific currency.
In a nutshell, these brands are attempting to achieve what text books typically refer to as “vertical integration.”
Now, I’m not saying they have evil, monopolistic designs on the internet, or that shoppers have a lack of options. Far from it.
What I’m saying is that, as marketers, we have our share of selections to make as effectively… about how we deal with the increasingly personalized marketplace.
The large winners will be the ones who figure out how to use these new tools effectively. The ones with the smartest apps that deliver the best experiences. The ones who can leverage iTunes and Amazon to create their own business, and use these on the web giants to reduce their own overhead.
Why IE’s Days At The Top Are Numbered
For years, programmers have griped about getting to cater to Microsoft’s browser close to-opoly. Web Explorer, designers complained, didn’t play by the rules and wasted tons of their time.
Most of these internet designers will be content to know that IE’s kung fu grip on the browser market is lastly and speedily breaking down. Last week, StatCounter broke the news that Google Chrome is now the world’s second most-well-liked browser, narrowly edging out Mozilla’s common Firefox for the number two spot.
Even far more crucial, World wide web Explorer’s users are abandoning the browser in droves. As it stands, IE is clinging onto 40% of the global market, down from 56.6% just two years ago and 95% in 2004.
What can we learn from this?
- Microsoft is missing the boat. It doesn’t take a genius to see that smartphones and tablets are taking over. Google and Apple are heavily invested in the mobile marketplace and for that reason their browsers are acquiring a bump.
- IE is a default, not a option. It’d be fascinating to discover out how many Mac users have in fact downloaded IE to their machines – far fewer than have installed Chrome or Firefox, I’d be willing to bet. As user sophistication increases, the power of manufacturer biases decreases – an crucial lesson for all (Google and Apple included).
- Google is carrying out a considerably far better job keeping users inside its universe. Like Microsoft did with IE, Google is cranking out proprietary capabilities that run very best on Chrome. For example, Gmail offline only works on Chrome. If and when Google releases a version of Chrome for the Android, Google house brand compatibility troubles will possibly turn out to be more frequent.
5 years ago, it was difficult to picture a world in which Microsoft was not a dominating presence, but here we are.
As Apple, Amazon, and Google continue to expand into mobile territory and on-line retail, their ecosystems will only turn into a lot more appealing to marketers. And every of these mega-brands seem to be taking a page out of Microsoft’s playbook, leveraging their own items to shut out the competition.
Amazon Just Grabbed A Bigger Slice
Amazon is the huge winner coming out of the Black Friday/Cyber Monday mayhem.
Since launching the 1st Kindle in 2007, it’s been fairly clear that Amazon is searching to duplicate Apple’s insanely profitable organization model. That is, generate addictive, ought to-have devices and use those to sell (mainly digital) items.
Whilst they’re not beating Apple at its own game or anything (Apple had a record-breaking holiday too), Amazon is clearly gaining ground. Appear, I’m not going to go into a extended, glowing evaluation of the Kindle Fire or anything… I don’t want to.
All I need to have to do is point out that the Kindle Fire was the bestselling item across Amazon.com on Black Friday. According to Amazon’s numbers, they sold 4 times as several Kindles as they did on last year’s Black Friday. The $ 199 Kindle Fire was also the ideal-selling tablet at Target.
Preserve in thoughts that Amazon is selling the Kindle Fire AT A LOSS.
And the reason they’re performing this is simply because they believe the real cash is in digital content material…
This is excellent news for digital marketers. No matter whether you’re marketing ebooks, videos, music, or whatever, Amazon is beefing up its already massive marketplace and it’s hungry for your digital merchandise. If you’re not working on a place to market your digital goods by means of Amazon, you’re missing out on a potential BOOM.
And don’t get me wrong, Amazon’s still a fantastic location to sell physical merchandise as properly. According to Comscore, Amazon.com pulled in 50% a lot more Black Friday visitors than its closest competitor – a small outfit known as WALMART.
Yes, Amazon definitely owned Walmart, Target, Apple, and Best Purchase online. And what was the leading-selling product on Amazon.com again? Oh yeah, a device specifically developed to sell Amazon’s digital content.
I’m not saying you require to run out an acquire a Kindle Fire or anything. I’m saying that if you sell any kind of digital or info product, you definitely Need to commence studying up on the ideal practices for marketing those items to Amazon’s millions upon millions of hungry users.
*** DM Members, check out our in-depth report “Partnering with Amazon” on DigitalMarketer.com
Read MoreHow eBay’s Barcode App Mirrors the Brand’s Decline
Last week, eBay announced that its barcode-scanning Red Laser app will throw last-minute holiday shoppers a bone by helping shoppers locate high-demand items at nearby brick and mortar retailers (only a couple of mega-retailers to begin with).
In theory, helping users find items in-stock items supplies some value. But in my op
inion, this is eBay rearranging deck chairs.
Over the past 5 years, eBay’s produced a number of large missteps…
…all of them away from the model that initially created them 1 of the most popular e-commerce internet sites.
The thing is, eBay can’t appear to keep in mind what produced them fun an innovative – the bargain auction format. Most individuals don’t attend auctions on a standard basis and they were psyched whenever they felt like they had been “getting a deal.”
They were surely psyched when they sold an item for far more than they believed it was worth.
As eBay’s universe has turn into increasingly dominated by the “Buy It Now” button, the e-commerce giant put itself in direct competition with Amazon – a a lot more trusted brand with far better navigation.
Not to mention, this puts them in more or much less direct competition with other brick-and-mortar retailers. Then Craigslist came in to sweep up the bargain-hunters.
To make items worse, eBay created the conscious decision to forgo digital content, you know, mp3s, ebooks, phone apps. As if to say, “There’s no money in that.”
It is like they forgot their name is “e” Bay. The advantage to being an electronic commerce business is to capitalize on what the bricks-and-mortar guys were doing wrong.
Rather, eBay’s latest move is to aid shoppers locate high demand items (think Xbox Kinect) inside massive box shops. Does not it seem like step further in the incorrect direction?
And that’s assuming that the app actually will work. Just because there’s your app says there’s a gaming console in stock, that doesn’t mean it will be there when you arrive. I can already imagine some of the complaints.
Will eBay be in a position to correct the ship? Possibly, if they took far more cues from their online competitors. Like possibly locate a way to sell RedLaser in eBay’s really own app shop.
Maintain in mind, I’m not saying you really should abandon ship…
If your eBay enterprise is nonetheless raking in the profits, there’s no reason to rock the boat. You just could want to check your life raft.
What do you think about eBay’s most recent move? Will it support eBay stay relevant?
How To KILL IT In Online Publishing
I did a short video for “Alway s
Be Shipping” on publishing to Kindle as a way to get your content out there to a new audience.
The way I’ve approached it in the past – and what I taught in that video – was mostly for lead generation.
But as I was compiling some stats for that video I started to realize I’d really overlooked the other possibilities. Check out these numbers:
- 7.1 million Kindles sold in 2010
- 12 million Kindles expected to be sold in 2012
- For every 100 print books sold, Amazon sells 105 Kindle books
- Amazon has sold 3x more Kindle books this year then they had at the same time last year
What these numbers are telling me is that this platform is HUGE and it’s still GROWING.
I think what makes it so successful is that you can read and purchase Kindle books even if you don’t have a Kindle (they have apps for the Mac, PC, Android, iPhone, iPad, etc. so it’s totally cross-platform).
I wanted to learn more about Kindle publishing, and I know you do to – specifically about publishing for profit, not just lead gen. I looked high and low and found someone who’s doing over $ 2,500/week CONSISTENTLY with Kindle publishing.
He’s not an “author” and he’s totally underground.
I asked him to do a live webinar with you showing you his strategy, and he has agreed!
During this one-time only LIVE webinar, you’ll learn:
- Where to get high quality ebooks to sell on Amazon (and keep 100% of the profits
- How to create mini revenue streams in less then 10 minutes - (We’ll even show you a few live samples that are making $ 900.00 to $ 1600.00 a month, month in, month out all on autpilot… All from a few minutes worth of work)
- What topics sell the best on Amazon
- A secret price point that can double, triple even quadruple your sales on Amazon
- What to include in your titles to sell more than your competition
- How to avoid making the #1 mistake that 99.9% of all Amazon Kindle publishers make (which prevents them from making *real* money)
And tons more….
Because Amazon Kindle is so hot right now and people are actually making a lot of money from it,the slots for this free
webinar are expected to be taken fast, so register immediately…
See you on the webinar this Thursday, August the 11th, at 7PM Eastern Time (4PM Pacific)!
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Read MoreInternet Profit University Announces New Affiliate Program
Internet Profit University Announces New Affiliate Program
(PRWEB) November 30, 2005
Internet Profit University announces a breakthrough affiliate program paying up to $ 240 per year per referral. (http://internetprofituniversity.com/affiliate)
Most Internet affiliate programs offer their partners a small percentage of one sale. The most widely known online affiliate program is Amazon.com. Amazon starts its partners at 4 percent of initial referred sales. Subsequent sales pay nothing.
Similarly, NetFlix pays its affiliate partners $ 9 per referral, but nothing else no matter how long the referral remains a paying member of NetFlix.
According to Internet Profit University principal Brian Kindsvater, “If a company is serious about its affiliate program and attracting world class marketers, it needs to offer a lucrative partnership package that rewards instead of exploits the hard work of its affiliates.”
Internet Profit University turns the typical affiliate payscale on its head by providing affiliates with most of the income from referred sales. $ 20 per member per month from a regular $ 27 membership fee.
Brian Kindsvater explains that this inverted income sharing arrangement works because Internet Profit University is fully automated to eliminate expenses incurred by many other companies.
The unprecedented affiliate payout compensates affiliates for their marketing costs.
Internet Profit University believes that in the future more online merchants will need to significantly increase their outsourced marketing payments to remain competitive and attract the best marketing partners.
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Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
Internet Marketer Stephen Pierce Introduces Rush Hour Traffic Solutions
Internet Marketer Stephen Pierce Introduces Rush Hour Traffic Solutions
Ann Arbor, MI (PRWEB) February 13, 2006
Stephen Pierce, a leading provider of some of the world’s most powerful, traffic generating systems, today announced the availability of Rush Hour Traffic Solutions, a new product that directs massive visitors to websites. By provisioning immediately accessible online videos, users of the program can learn 12, powerful strategies to increase traffic to their respective websites within days — not months. Distinguishing features of the program includes its ability to be downloaded to an ipod or cell phone.
“These strategies are web-traffic solutions for the rest of us,” commented Pierce. “Most traffic-generating solutions cost ‘an arm and a leg;’ they build you up with hype. They tell you to imagine how much money you’re going to make once you get to 20,000 hits every hour, and then nail you with a thousand dollar price tag for their software product. Not here,” he concluded.
Rush Hour Traffic Solutions incorporates a user-friendly, easy-to-access video series which website operators and managers can refer to on an as-needed basis. The ‘crystal-clear’ video series was designed as a cost-effective, enterprise option. It represents flexibility in IT management systems and is popular among consumers. “You don’t have to pay $ 397.00 or up to $ 1,000,” said Pierce. “I am offering 12, proven solutions in video format for only $ 97.00. And, you have 30 days to take it for a test drive.”
A Partial List of Videos
– Create a Press Release
– Sell Your Product of eBay
– Sell Your Product on Amazon.com
– Sell Your Product on Froogle
Rush Hour Traffic Solutions is a highly-intuitive program which deploys simple — yet unique — concept: it slashes “Pay-per-click” costs while increasing sales.
“If you are looking for traffic solutions,” said Stephen Pierce. “These are 12, no-brain ways to drive traffic to your website. Implement any of the 12 strategies and watch your traffic go up; implement all 12 and your profits will soar.”
Rush Hour Traffic Solutions also offers a commission-based, affiliate program. An affiliate simply places a link on their website or newsletter and directs potential customers to Rush Hour Traffic Solutions. For each sale, the affiliate earns a 50% commission. Rush Hour Traffic Solutions is priced at $ 97.00 and is offered by Impulsive Profits. It is immediately available at http://www.rushhourwebtraffic.com/
Contact Information:
Stephen Pierce
Impulsive Profits, Inc.
website: http://www.rushhourwebtraffic.com/
email: infoa@impulsiveprofits.com
Ann Arbor, Michigan 48103-6938
Phone. 734.741.8392
Fax. 734.741.8393
Source: eMediaCampaigns!
Deputy Reporter: Fran Briggs
Hire This Writer
Crystal clear, content-rich and compelling communications should be the mandate as it pertains to your business or organization. Fran Briggs is an accomplished writer available on a contract basis to dynamically put your vision into words. Areas of expertise include short copy, press releases, investigative reports, marketing, radio spots, audio scripts, publicity, public relations, website content, fundraising and editorial.
contact: fran@franbriggs.com
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, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
SEO For Dummies by Bruce Clay on Sale Now
Simi Valley, CA (PRWEB) May 6, 2009
Search engine optimization and Internet marketing company Bruce Clay, Inc. has partnered with the publishers of the For Dummies series to create the all-in-one guide to SEO. Bruce Clay and Susan Esparza authored “Search Engine Optimization All-in-One For Dummies”, available from Amazon.com, BarnesandNoble.com and Borders.com and coming soon to bookstores nationwide.
The world-famous For Dummies publications selected Bruce Clay, Inc., a well-known and reputable SEO company, to create their all-in-one SEO For Dummies desk reference. The For Dummies series is part of the John Wiley & Sons stable of educational and reference books.
“We’re pleased that For Dummies Publications recognized our SEO expertise and asked us to write an all-in-one desk reference guide for SEO,” said Bruce Clay, president of Bruce Clay, Inc. “Our many years of training and our long-standing policy of using our Web site as a source of well-written and free SEO information made us uniquely qualified to write the all-in-one SEO desk reference.”
The “Search Engine Optimization All-in-One Desk Reference For Dummies” packs 10 books of top-notch Internet marketing know-how into 746 pages. Seven books focus on the ins and outs of search engine optimization while three more tackle Web analytics, pay-per-click (PPC) management and social media concerns. It includes books on keywords, content management, linking, international SEO and more. The all-in-one desk reference is intended for those wishing to do search engine optimization themselves, providing many search engine marketing tips and hints necessary to optimize and operate in today’s competitive online market. The book is available online for under $ 30 and includes a $ 25 Adwords coupon, making it a great value for beginning Web marketers.
About Bruce Clay, Inc.
Bruce Clay, Inc. was founded in 1996, providing SEO optimization services, consulting, pay per click (PPC) management, SEO training and diagnostic tools.
Along with offering high-quality search engine marketing services, Bruce Clay has led the industry by authoring the SEO Code of Ethics, creating the downloadable Search Engine Relationship Chart® and presenting a certification program to promote ethical practices. Today the company serves the U.S. with offices in California and New York, and internationally through offices in Europe, Australia, South Africa and Japan.
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