Apple Retains Top Spot in Millennial Mobile Mix Rankings

Posted by MC on Aug 23, 2010 in Mobile SMS Marketing | Comments Off

Mobile ad network Millennial Media has released its monthly Mobile Mix report for July. The findings reveal at a platform level, Apple’s iOS remained in pole position, with a 55 per cent share of impressions. Android became the second largest OS on Millennial’s platform for the first time since the company began reporting its OS mix in August 2009. Android also had the largest increase of 8 per cent, representing 19 per cent of smartphone impressions.

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Technorati Tags: Android, Apple, Impressions, increase, Ios, millennial, Mobile Marketing, Mobile Media, Mobile Network, monthly, platform, Platform Level, Pole Position, remained, Seo, time, Website Promotion

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