A Blueprint for SEO Competition Analysis

Posted by MC on Jan 28, 2010 in SEO TIPs | SEO Consulting | Comments Off

Lately, we’ve been getting a lot of emails from people wanting tips on how to analyze the SEO Competition matrix – so I wanted to share with you this Market Samurai technique – from outside the Samurai dojo.

Tim Godfrey and Steve Clayton are the guys behind Commission Blueprint – two people that many of you will know already.

Although we’ve never mentioned them before, literally thousands of Market Samurai users have been using the Commission Blueprint affiliate marketing strategy since it launched around a year ago – including some of our own staff.

(And, while I’m ashamed to say it, for a while they produced better training on how to use Market Samurai than we were producing ourselves.)

Rather than looking broadly at the SEO Competition matrix, they focus on 3 key areas that give them a good overview of the strength of their competitors.

Here’s their step-by-step strategy (using the example above):

1. The first thing to look for is whether more than one competitor has a ‘Y’ (a Yes) in ALL the YAH, Title, URL, Desc & Head columns. If there is more than one site, we should pass on this keyword and move into the next one.
2. If no (and for this keyword it’s a ‘no’), we then need to look at the Pagerank of the each of the websites (PR column) and make sure that there are at least two sites with a Pagerank of 3 or below in the top 10. In this case, there are. In fact, 8 of them fall into this category.
3. We then need to look at the number of backlinks that each of these pages have pointing to them (BLP) and check that there are two sites with less than 50.

It’s a nice, simple, repeatable strategy.

I took the extract above from Tim Godfrey and Steve Clayton’s “Generating Affiliate Profits From Free Google Traffic” ebook, which I read this weekend.

It’s their a step by step technique for promoting affiliate products with SEO, taking actual examples from their business (which turns over around $7million per year).

This ebook is available free right now – however, the reason it’s free is because Tim and Steve are giving it away as part of their Commission Blueprint 2.0 launch (so you’ll be asked for your email address in exchange for the book).

If you want to get the “Generating Affiliate Profits From Free Google Traffic” ebook and you’re feeling generous you can use our private referrer link (and help fund the development of more Market Samurai goodies if you choose to buy later on from their launch).

Or you can use this direct link you can use if you prefer – and we won’t see a cent.

But either way, get a copy of the ebook.

The ebook is genuinely high quality content – the strategies for SEO Competition matrix analysis and choosing a domain name are methodical and easy to follow, the information is detailed enough for you to put everything into practice immediately (with no “missing pieces”), and I particularly like their quick and cheap test to validate traffic levels before they begin – so it’s well worth getting a copy.

Brent

P.S. – If you don’t have access to the SEO Competition module, you can upgrade to the full version of Market Samurai here.

Technorati Tags: Affiliate Marketing, Affiliate Products, Affiliate Profits, Backlinks, Blueprint, Competition Analysis, Competitor, Desc, Godfrey, Google, Key Areas, Marketing Strategy, Matrix, Pagerank, People, Samurai Dojo, SEO TIPs | SEO Consulting, Step Strategy, Steve Clayton, Title Url

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