How Mobile Devices Threaten Un-Mobilized Businesses

Posted by on Dec 21, 2010 in Driving Traffic | Comments Off

This Wall Street Journal Article really says a lot about the power/danger of mobile devices in the purchasing environment. It shows how many customers turn to their mobile phone before making a purchasing decision (making sure there isn’t a better deal out there).

Though the example is directed at retail stores, this just displays one of the many ways that mobile phones can threaten businesses.

Here’s how I look at it…

The mobile device empowers the buyer. Why?

Well, the buyer has the power to make more informed decisions about a purchase, not to mention the empowerment to buy something regardless of where they are or aren’t.

I won’t bother talking about the disadvantages of not having one, because pretty much everyone has one these days. By the end of 2011, 1 in 2 Americans will have a smartphone, while pretty much all of them have some sort of mobile device.

The mobile device either empowers or ravages a business.  Why? …

A business with a mobile marketing plan is empowered!  It stands ready for mobile users, giving them the option to buy their products from a mobile phone and to explore all the information they need to know about their offerings.

A business that ignores mobile marketing… “c’est la vie”!  When a customer is on the run, when a customer is comparing, when you’ve got a better price offer… What are you doing to capture those potential sales, and to save the ones someone else is taking from  you?

Conlusion: Harness or be harnessed (comment below)

Learn More:

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Technorati Tags: Business Marketing, Business Plan, businesses, devices, Empowerment, Environment, Informed Decisions, Marketing Plan, mobile, Mobile Device, Mobile Devices, Mobile Marketing, Mobile Phone, Mobile Phones, Mobile Users, Offerings, Power Marketing, Retail Stores, Smartphone, Street Journal Article, Threaten, Traffic, UnMobilized, Wall Street, Wall Street Journal

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