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Top 3 SEO Tips To Dominate Search Engine
Top 3 SEO Tips To Dominate Search Engine
Top 3 SEO Tips To Dominate Search Engine
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Home Page > Internet > SEO > Top 3 SEO Tips To Dominate Search Engine
Top 3 SEO Tips To Dominate Search Engine
Posted: Jan 13, 2010 |Comments: 0
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Top 3 SEO Tips To Dominate Search Engine
By: John Balthazar
About the Author
John Balthazar is an SEO expert. he currently lives in Johore Bahru and gives away SEO tips at his website.
(ArticlesBase SC #1714625)
Article Source: http://www.articlesbase.com/ – Top 3 SEO Tips To Dominate Search Engine
Since 1998 I’ve spent the first several months of each year looking for the very best search engine optimization (SEO) tips of the previous year’s end. This year I’ve come across the best SEO tips yet.
SEO Tip #1: Make Google Alerts Your Personal Online Spy
Google Alerts is a great way to let the world’s biggest search engine be your personal online spy. This takes search engine optimization insider info to whole new level. Here’s an excerpt straight from Google….
“Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.
Some handy uses of Google Alerts include:
* monitoring a developing news story
* keeping current on a competitor or industry
* getting the latest on a celebrity or event
* keeping tabs on your favorite sports teams”
As you probably guessed, it’s the second one we care about most, “keeping current on a competitor or industry.”
Here’s how it works… Each time Google finds a reference to the query or topic you request you will be sent an email with the details. This is like having an online spy to make sure competitors are not using your protected keywords (trademarked names, company names, etc.) It’s also an instant identifier to know when your site or product is mentioned in a news story or even when a topic is hot so you can take advantage of the situation. It’s the easiest way in the world to stop competitors’ dirty tricks and identify trends that you can take instant advantage of.
It’s fast, free and works every minute of every day. Let Google Alerts (http://www.google.com/alerts) do your most time consuming legwork while you reap the rewards!
SEO Tip #2: Optimize Your 404 Page and Always Be Found
“Error 404: Page Not Found” is a blessing that most Webmasters curse. Why? Getting a visitor on any page of your site is fantastic! Don’t blow the opportunity. Not only can you make your “404″ page a valuable sales tool, you can use the following search engine optimization techniques to attract customers in droves.
A.) Use your main keyword in your title, add a “pipe” (usually above the Enter key) and then use your secondary keyword. Here’s as example for an SEO site “SEO – Search Engine Optimization Tips”
B.) Add some keyword rich content using one to two keywords for the page. If you have less than 250 words on the page, just use one keyword and use it no more than three times total. Bold the first use and italicize the second or third use. Keep in mind this is an “inactive” page so simply tell the visitor what your site is about and whet their appetite with a good description. Something like this works well… “Thank you for visiting SEO (bold) Group, Inc. We are sorry you landed on a missing page but don’t worry, if you’re looking for the very best search engine optimizations tips (bold), you’re at the right place…” This will go on for a couple paragraphs or as long as you’d like then end it with something to the effect of “Please Click Here (link) to visit our site map or click any link to the left.”
C.) Add your site’s standard navigation system (bar, column, etc.) as mentioned above.
D.) Make the look and feel of the customized 404 page match your main site as closely as possible with a template, matched palette, cascading style sheets, etc.
E.) Create a link to the site map page if available, and make the link easy to find. You want your visitor off the 404 page and into your main content as quickly as possible.
Setting up a custom 404 page link usually takes less than five minutes on most major Web hosting companies like Godaddy.com. But whatever it takes, it’s worth the effort.
SEO Tip #3: Get (Even More) Serious About Linking
I saved the most important for last. If you want to do well on any search engine, especially Google, linking is THE single MOST important thing you can do. It’s that simple.
Here are the five things you MUST do to make your site #1 on Google:
A.) Find the highest page rank sites linking to your site AND your competitors’ sites.
B.) Run monthly link campaigns and snatch up the best of the above identified Web sites.
C.) Run regular checks on what pages are still linking back to your site. Alsomake sure they did not move you from a high page rank page to a lower one (don’t get cheated!)
D.) Eliminate any penalized sites you link to; ASAP!
E.) Check your search engine ranking AND your competitor’s for each of your keywords every week. Do this, at the minimum, for Google, Yahoo, MSN and Alta Vista.
Inside Tip: Keeping up can be a lot of work so a lot of SEO Consultants (myself included) use SEO Elite [http://www.topseosecret.com] to do all the most difficult and time consuming work.
One last thing to know is that Google was originally a college student’s project created for the sole purpose of defining a Web site’s value by the sites that link to it. Twelve years later this is still it’s main job. Linking is EVERYTHING to Google.
These few SEO tips are the very best of the best so use them wisely. Best of luck!
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7. Audio is Comforting. People love to recognize a voice. Don’t you enjoy hearing the voice of your favorite person on the telephone? What about hearing an actor in the distance; doesn’t that peak your interest? The same goes when people start to get accustomed to your voice. Hearing a familiar voice can be very comforting to people. Let people get to know you through your audios and you create a fan base, while developing and growing your business opportunities.
Expand your internet marketing possibilities and tools by exploring the dynamics of using audio. You can upload audio to websites, blogs and social networking sites with ease. Audio can easily be expanded into audio programs, information products and other radio shows.
Consuelo Meux, PhD. owns the Confident Business Women programs for women who are determined to succeed in life and business. Women learn to embrace levels of confidence needed to maximize success and to live an authentic life on purpose. Join the upcoming Embracing Confidence Program and be a member of the monthly Confident Women Cafe. Go to the website to find out how at http://www.confidentbusinesswomen.com
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When it comes to making your way safely through that jungle, who better to turn to than the ultimate content marketing warrior, Amazon.com? After all, they are not only brilliant e-commerce players but they are just about the best at connecting with their customers.
Arguably, Amazon.com changed the rules for all online retailing but is a certainly changed the rules for bookselling. Since Amazon’s founding in 1995, the brick-and-mortar Pacific Northwest Booksellers Association has dropped from 365 stores to just 188. Even the venerable Seattle-based Elliott Bay was forced to leave its 40 year location in Pioneer Square or cheaper quarters elsewhere.
Amazon.com leverages the long tail phenomenon of selling zillions of product units all the way from best-sellers to books and other products that would never make it into a brick-and-mortar establishment. they do a brilliant job of logistics and supply-chain management, stacking just what they need, organizing print on demand where appropriate, and enabling overnight delivery for the vast majority of the productsthey sell.
All of that is exceptional and essential, but I believe they really shine by doing a superb job of connecting with their customers so that those customers want to keep doing business with Amazon.com year in and year out.
In fact, Amazon.com is a superb content marketer. You probably don’t have their size and scale but you can certainly emulate their approach to their customers in the following ways:
Six Ways to Put Amazon.Com’s Approach to Content Marketing to Work for Your Company
- Offer free samples. Even before the advent of the Kindle, you could sample books online before you actually ordered. Whether you’re selling products are offering services, you can certainly take advantage of this time-tested approach to getting customers to begin using you on a regular basis. Your free samples will prove the quality of your merchandise or the value of your services. Afterward, it becomes a no-brainer for your prospects to begin buying from you.
- Know your customers. Amazon.com tracks your browsing and buying behavior. They know what you like and are delighted to help you get more of it. If you are a regular user of Amazon.com, you have your own individual page with lots of recommendations that become more relevant as you buy more products over time. they are now even recommending MP3 music which you can sample, of course.
It is vital to have the same kind of understanding of your customers so that you know what they really value. Armed with that knowledge, you can position your products and services perfectly for their needs. - Stay in touch with relevant information. Amazon doesn’t just wait for you to show up at their website. With your permission, they send out regular e-mails informing you of what’s hot and happening within the product areas that are of interest to you. They don’t waste your time sharing the latest hip-hop selections, if you are a classical music lover.
In the same way, it’s critical for you to maintain a targeted outreach to your customers sending them information that you know to be relevant to their information needs. - Make it easy to buy…more. Amazon is a genius at exposing you to more relevant choices once you have made a purchasing decision. They know that once we are in a buying mode, it will be easy to sell us more as long as they can provide an easy path to purchasing products that they know we will like.
Similarly, on your website, you can make suggestions for related products and services once it’s clear that your visitors a right to make their initial positive buying decision. 
Create communities of interest to energize and engage users. When you browse the pages of Amazon.com, you will find a wealth of user participation with product ratings, reviews, and Listmania. This last item consists of book or other product lists created by enthusiasts who love a subject or product area and are willing to share their knowledgeable enthusiasm with other Amazon customers.
You can easily open your site or your blog to participation by your prospects and customers. And, any air of social media, you can certainly establish groups of enthusiasts on Facebook or twitter who’ll pay careful attention to the goings-on of your organization , your products and your services. This is a great way to keep your customers engagedso that they are much more likely to remain loyal and long term buyers of your products.- Help your vendors connect with
your customers.
Amazon makes it very easy for authors to establish a presence on the Amazon site or blog posts and other timely information can be added easily.
If you are selling other people’s products and services as part of your business, make it easy for your customers to connect with those vendors. For example, you could pull in RSS feeds from vendor blogs that are relevant to your customers. In tough times, maintaining close vendor relationships may make the difference over time in your survival. So it only makes sense to help them look good in the eyes of your customers.
As it is so often with content marketing, you can emulate the best practices of the really big players with a fraction of their budget. Most of the time, big ideas don’t require big budgets.
In the case of Amazon.com, they began in 1994 with a tiny initial investment of $250,000. In the end, it was big ideas not big bucks that put them over the top. Many of those ideas are all about brilliant content marketing. And so it can be with your company, too.
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