3 Models That Are Devouring Print DRM
Valentine’s Day is fundamentally the official holiday of direct response marketing (DRM). Believe about it: You send a card and hope for a response.
It’s also a single of the only days on the calendar where print nevertheless performs comparatively nicely — if you’re lucky.
For the other 364 days in the year, print advertising campaigns are incredibly untargeted… it’s a shotgun splatter method. It’s a spam-plosion with no filter.
At a time when it’s literally never been less difficult to target prospects with laser accuracy — direct mail just seems ridiculous.
In truth, there are corporations springing up with the sole purpose of crushing direct mail marketing and advertising.
1. That’s where a new company known as PaperKarma comes in. Now, this isn’t a lengthy item endorsement for this app or anything… I just thought it was a strong example.
With PaperKarma (hat tip to TechCrunch for obtaining this) you basically take a picture of your annoying junk mail, tap “unsubscribe,” and PaperKarma’s will make contact with the distributor and get your name off the list… IT’S THAT Easy!
It’s a thing you’d never invest the time to do yourself, but now it’s a approach that takes only a handful of seconds…
This for-profit app is literally created with the particular purpose of KILLING print Direct Response Advertising and marketing — and it’s not the only one out there either.
two. Other services are attacking print DRM with a much less frontal assault. Daily Offers services have taken a piece of DRM universe as nicely.
If you’ve ever subscribed to a service like Groupon or GoogleOffers, you know that these services spam you in significantly the same way a print DRM campaign would. The main distinction is the extreme discounts the require from organizations they partner with.
three. A begin-up named LocalResponse has come up with an even Better model to replace the old advertising circular. These guys use a assortment of social platforms to bribe users to check-in at a distinct retailer (on Facebook or Foursquare) — and obtain a digital coupon through Twitter.
This way, the store gets value — the user basically has to suggest the shop to their network — and the user gets a coupon that lives in their smartphone, that they take everywhere, NOT their mailbox.
I’m amazed each and every single time I sign up for a new rewards program, only to locate that the DesignDollars or RewardBux I’m earning are sent out through mail… Possibly these businesses are literally hoping that these rewards coupons will get mixed in and thrown out with the other junk mail.
The Super Bowl As A Social Experiment
I had a wonderful time watching Super Bowl XLVI, but not so significantly due to the fact of who was playing.
It was a wonderful game, don’t get me wrong… BUT what’s truly thrilling about events like this for marketers is watching the huge changes year more than year.
The Super Bowl is a litmus test for what’s going on right now in advertising…
This game brought us some actual firsts. For instance, Sunday marked the very very first time the Super Bowl was streamed online for free of charge… legally.
That’s in fact a enormous admission, by each the NFL and NBC, that the streaming video is consuming your tv.
Incidentally, the Feds smacked down illegal streaming sites like Firtsrowsports.tv in the days leading up to the game. Taking down these web sites was a huge move, due to the fact it clears the way for a genuine push by the accurate copyright holders… It’s a little bit like taking down Napster to develop iTunes.
Millions of sports fans had been hitting up these websites for all the massive games. Heck, even Tom Brady admitted that he was doing it. Now that these pirate internet sites are out of the way, the stage is set.
Another trend that jumps out at us is the BOOM in social media engagement during the game.
According to AllThingsD, several social monitoring firms say there had been around 12M social media comments during Super Bowl XLVI. That’s 6X far more than for the duration of final year’s game, and a new Twitter record of 12,233 tweets per second.
Next year, it could effortlessly be up 600% once more… and not just since much more folks are utilizing social media throughout the game.
Instead, it’s what ties these two macro-trends together: Mobile.
As the Super Bowl moves on the internet, engagement will turn out to be a lot more automatic — basically since it will be streaming through mobile devices and computers.
This year, advertisers had some luck getting viewers to tie their commercials to a hashtag. But that’s a pretty primitive way to get it accomplished.
Envision how simple it will be to tweet about a negative call in genuine time when the game’s streaming through your iPad. Envision how a lot less difficult it will be to get users to click-thru on a Super Bowl “commercial.”
The Android Marches On
Google has been the biggest kid on the block for years, but a thing has the 800lb gorilla spooked…
Apple’s ecosystem clearly came out on leading following the holiday season… even although 6 million+ Android-powered Kindle Fires had been sold.
If I had to guess, I’d say that’s why Google is pulling all the stops — carrying out everything it can to dominate the headlines and overshadow all the good news at Apple.
But Google’s not about to concede defeat. They’re doubling down.
Powering almost every tablet on the marketplace that’s not an iPad, Android is undoubtedly moving the needle. According to TechCrunch, Google’s OS has reached 39% of the tablet industry.
In yet another intelligent move yesterday, Google is operating to improve the top quality of its apps by creating a page for Android developers on G+. High quality, design, and usability are exactly where Apple has really been dominant. So it’s going to take a Really critical work to catch up.
Right here the factor to keep in mind: This is ALL about the battle of the formats I’ve talked about prior to.
Winning the device battle is about controlling mobile, which is about controlling social media, which is all about controlling the most strong emerging marketing and advertising channel on the planet: The dominant ecosystem.
At our Site visitors and Conversion Summit final weekend, I was watching Laura Betterly speak about Search+ (if you’re not familiar with it but, it’s a function that shows Google users “personal” search results, such as recommendations from their Google+ network).
As soon as once again, the question came up: Is Google+ is going to be a Facebook killer?
Her answer was the exact same one particular I’ve been giving: It doesn’t matter, because Google is going to treat it like one.
As the globe’s biggest search internet site — and the owner of the second largest (YouTube) — Google has each and every intention of pushing its ecosystem more than Facebook’s and more than Apple’s.
If you were to ask Google, they’d most likely tell you that Facebook has one particular foot in the grave… that Facebook is the new MySpace.
That doesn’t mean it’s correct…
Although 2011 was all about partnerships, 2012 is going to be all about the titans of the web butting heads. The battle of the formats is ratcheting up a notch.
Video Is Where The Web Is Going
When it comes to digital marketing, there are trends that whisper…. and trends that SCREAM.
Capitalizing on trends that whisper is what makes you appear cool and ultra-informed. But it’s the trends that scream that you truly can’t afford to miss out on.
Proper now, one of the loudest trend I’m anticipating in 2012 is video taking a bigger slice of the on the web marketplace. It’s not like this is some type of bombshell prediction. It’s been developing for years….
Proper now, practically all of the greatest players are pushing to video and pushing Challenging. Netflix, YouTube (owned by Google), GoogleTV, iTV (Apple), Amazon Prime, and countless others are all dumping large funds into prime video.
Not to mention, the tablet devices that are reshaping our browsing experiences are all designed to stream video.
Right here are a handful of quick facts just to show you how robust this trend actually is.
Just yesterday, it was announced that there a full hour of video is uploaded on YouTube every single second — 60 hours every single minute of each day.
Cisco is re-engineering its routers to deal with what they call the “video onslaught,” i.e. they’re projecting that 90% of all web traffic will be video by 2015.
Past five:00 at night, a lot more than half of all web visitors is already video visitors — Netflix and other businesses serving prime video.
What does this mean for marketers? Clearly, it signifies you need to have to begin embracing video — YESTERDAY.
For over a year, I’ve been recommending that you test video sales letters, no matter what industry you’re in. We offer you a ton of fantastic trainings at Digital Marketer.
Not too long ago, my team stumbled onto the power of the YouTube thumbprint. Here’s a hint: If your Google search result has a YouTube thumbnail, it ranks higher and it gets a LOT a lot more clicks.
So there you have it… this trend is practically screaming its head off. All you have to do is listen.
A Tale Of Two Social Networks
It’s impossible not to draw parallels among Facebook and the other network that could have been Facebook…
That network is, of course, MySpace, or my_____, or whatever catchy spelling that schizophrenic company is going by these days.
According to a study published final week, Facebook is on its way to a billion users worldwide in August. We’ll say that once again, 1 BILLION!
MySpace, on the other hand, is on its way to zero… The when mighty network has watched its users leave gradually, then suddenly, then in droves.
At present, MySpace is hanging out at about 20M exclusive guests per month. While that’s absolutely nothing to scoff at — for a startup — it’s fewer distinctive visitors than a internet site like Reddit gets, a tenth of the visitors that Twitter gets. Right here’s the genuine kicker, that’s half as significantly traffic as MySpace got a year ago!
Only four months right after its official launch, Google+ has already surpassed MySpace.
So what did MySpace do incorrect, so horribly offensive, that it triggered their users to pack up and leave? And how did Facebook manage to steal tens of millions of recovering MySpace addicts?
Naturally, design was a massive part — Facebook’s was much much better. But it wasn’t the visual design that genuinely made the distinction… it was how Facebook designed its information.
The essential is RELEVANCE.
We all know why individuals log in to their social media accounts: To see messages, photos, and updates from the People in their network.
MySpace didn’t produce or impose any of the firewalls required to maintain annoying promoters from spamming your account. As a result, it became a lot harder to locate relevant content material, posted by actual close friends.
Keep in mind how, by 2007, your MySpace account was a huge ugly mess of irrelevant, automated spam?
In contrast, Facebook was slow to enable its network up to non-college students, and even slower to open it to brands. Zuckerberg was wary of marketers, since he understood that relevance and genuine human interaction was the engine that drives social media.
It’s a lesson that has impacted all social networks because Facebook. And it’s a lesson that all marketers really should drill into their brains.
Users have turn into much a lot more sophisticated. They can tell the difference between real content and automated gibberish.
That’s why it’s so crucial to not rely too heavily on automated content material distribution. By all means, have a human write your Facebook, Twitter, and Google+ posts.
The second that we suspect that a piece of software package is generating messages, and not an actual individual, it cheapens the user encounter and destroys the perceived value.
A Tale Of Two Social Networks
It’s impossible not to draw parallels between Facebook and the other network that could have been Facebook…
That network is, of course, MySpace, or my_____, or whatever catchy spelling that schizophrenic company is going by these days.
According to a study published last week, Facebook is on its way to a billion users worldwide in August. We’ll say that again, one BILLION!
MySpace, on the other hand, is on its way to zero… The once mighty network has watched its users leave gradually, then suddenly, then in droves.
Currently, MySpace is hanging out at around 20M unique visitors per month. While that’s nothing to scoff at — for a startup — it’s fewer unique visitors than a site like Reddit gets, a tenth of the visitors that Twitter gets. Here’s the real kicker, that’s half as much traffic as MySpace got a year ago!
Only four months after its official launch, Google+ has already surpassed MySpace.
So what did MySpace do wrong, so horribly offensive, that it caused their users to pack up and leave? And how did Facebook manage to steal tens of millions of recovering MySpace addicts?
Obviously, design was a big part — Facebook’s was much better. But it wasn’t the visual design that really made the difference… it was how Facebook designed its information.
The key is RELEVANCE.
We all know why people log in to their social media accounts: To see messages, photos, and updates from the PEOPLE in their network.
MySpace didn’t create or impose any of the firewalls necessary to keep annoying promoters from spamming your account. As a result, it became a lot harder to find relevant content, posted by actual friends.
Remember how, by 2007, your MySpace account was a big ugly mess of irrelevant, automated spam?
In contrast, Facebook was slow to allow its network up to non-college students, and even slower to open it to brands. Zuckerberg was wary of marketers, because he understood that relevance and genuine human interaction was the engine that drives social media.
It’s a lesson that has impacted all social networks since Facebook. And it’s a lesson that all marketers should drill into their brains.
Users have become much more sophisticated. They can tell the difference between real content and automated gibberish.
That’s why it’s so important to not rely too heavily on automated content distribution. By all means, have a human write your Facebook, Twitter, and Google+ posts.
The second that we suspect that a piece of software is generating messages, and not an actual person, it cheapens the user experience and destroys the perceived value.
Battle Of The Formats
When most people watch a football game on Television, what are they searching at? The ball, appropriate?
It’s like that old saying, “Keep your eye on the ball.”
The subsequent time you watch a football game (and contemplating the staggering ratings numbers the NFL is putting up these days, most of you do), I want you to attempt one thing new — invest at least an whole quarter watching anything BUT the ball.
You’ll be surprised at how much a lot more you’ll really find out about the teams… about the match-ups, the coaching, and the play calling.
At Digital Marketer, we have a saying (ironically, 1 that we stole from a superstar of an entirely different sport) “Go exactly where the puck is going to be.”
Often the ball (or puck) is just a distraction. It represents the past… What really matters is every little thing else.
Not that the existing play is irrelevant. BUT isn’t the existing play truly developed to set up
the subsequent?
I mean you wouldn’t be a lot of a football coach if you couldn’t assume a couple of downs ahead of the existing play.
I’ve stated all of that to say this: Most men and women are watching the ball. You want to be watching THE GAME.
For example, although most people are questioning how successfully Google+ can compete with Facebook — HubSpot understands that’s not what Google+ is about. Rather, Google+ is truly about generating social media ratings and recommendations to improve Google’s search capabilities.
Ebay, Microsoft, Best Get, Yahoo… these guys are losing their spot on the starting roster. They may make a massive play on unique teams now and then, but their missing out on the larger picture.
Amazon, Apple, Facebook, Google are the four bigs, and they designed even a lot more separation from the rest of the pack at the end of 2011.
For example, as of appropriate now Apple’s iOS owns 52% of the mobile web market place share. That’s much more than just a competitive edge.
To take our sports metaphor a step additional, we really should all be watching film on these guys. These guys are where 2012 is going. Why?
Simply because the “Big four″ were the initial to understand a truly “big picture” method. You won’t discover these guys on the field. Or on the sidelines with a clipboard in hand. They’re in the skybox. They own the teams AND the stadiums.
In other words, they own the platforms — iOS, Android, Facebook, Amazon.com, and so on. As an entrepreneur, or a marketer, you can either compete against these owners — or you can bet on their teams.
Clearly, the simplest way to profit in this type of game is to spot educated bets. That implies it’s time to get well-educated. Appropriate?
With Amazon’s killer holiday sales and its Kindle Fire competing fiercely the tablet war, Amazon is a fine spot to commence studying up. We’ve got an outstanding $ 7 report at Digital Marketer, “Partnering With Amazon,” that assist you do just that.
You Can Get Anything You Want…
…on social media.
In reality, that’s possibly a lot more true than any us of care to know.
This morning while scanning the headlines on Reeder (great app, BTW), I came across a post on Mashable titled “Need to have a Kidney? Much more Are Turning to Facebook [VIDEO]“
Literally, the story is about a guy in Seattle who located a kidney donor by way of a Facebook page named “My husband demands a new kidney.”
Right away, this story brought two super important points to my mind:
- Adding “[VIDEO]” to any blog headline or e mail topic line considerably increases clicks (a little tip for achievement in 2012)
- We’ve been seeing news stories like this given that 2010, but in reality… these tales are no longer newsworthy.
Why? Because the only folks who would consider Facebook an secondary or unusual spot to search for a vital organ are those living in an outmoded fairytale land called “local Tv news.”
Don’t get me incorrect, the story is cool. And I’m really pleased this man was able to discover a donor on Facebook — that’s superb…
…But is it Remarkable?
If you’ve been on Facebook for even a week, you’ve almost certainly seen a page dedicated to raising funds for a dog’s hip-replacement surgery. You’ve probably also seen individuals trying to sublet their apartments.
So let me ask you this: Why wouldn’t you use Facebook to find any legitimate, legal product or service that you may possibly be looking for?
To take it a step further: Why wouldn’t you use it to locate prospects or buyers for the items or services you might be marketing? Not doing so is borderline negligent.
I mean, it’s 2012… not that you need to have a reminder.
BUT frankly, if you run an organ donor service and you don’t use social media to discover matches — you should be understaffed. Or else grossly out of touch.
Either way, you’re neglecting an incredibly effective tool.
 
How Much Is A Twitter Follower Worth?
Right now, a organization is suing 1 of its former staff for…
… 17,000 Twitter followers — each and every valued at $ 2.50 per month.
According to the NYT, that’s a grand total of $ 340,000 folks!
It’s the very first time I can keep in mind a lawsuit that areas an actual dollar figure on Twitter followers, but I’m positive it won’t be the final.
In a nutshell, the employee (Noah Kravitz) left the company (PhoneDog) on supposedly very good terms. Soon after leaving his post as a writer on PhoneDog.com’s blog, Kravitz switched his Twitter handle from “phonedog_noah” to basically “NoahKravitz.”
Can you see where this is going?
In the lawsuit, the PhoneDog is essentially saying that the following Kravitz built while operating for them amounts to intellectual property — a consumer list of sorts. Consequently, even although the word “phonedog” has disappeared from his Twitter handle, the firm alleges that they actually own the account.
Ahead of you dismiss this as ridiculous, contemplate PhoneDog’s side of the argument. It would be one factor if Kravitz produced a distinct account and tried to poach all of PhoneDog’s followers, but he literally took the account with him. The account and its followers had been built by Kravitz as component of his employee duties…
Any person interested in social media advertising and marketing, really should be paying attention to this case…
BUT not simply for the legal outcome.
Even although it probably won’t go to trail (couple of situations do these days), it will be intriguing to see how PhoneDog tries to substantiate it’s dollar figures.
If there’s a settlement, it’ll demand only a small long division to figure out how considerably PhoneDog received per Twitter follower.
Old school marketers are usually asking: ‘What’s social media truly worth? What’s the ROI?‘
Properly, you’re about to get a pretty good notion.
Vaynerchuk Is Right
If you haven’t watched the video Gary Vaynerchuk’s keynote speech at this year’s Inc 500, you Really should (be advised, the guy really likes profanity).
In the speech, he lays out some incredible predictions for the the future of advertising. In specific, he explains how social media is flipping the marketing and advertising model.
What I genuinely like about Gary’s method is that he’s clearly not a social butterfly. I mean, he’s funny and engaging…
…but he makes it perfectly clear that he doesn’t Get pleasure from obsessing over social media. He only obsesses over social media interaction since that’s how you sell stuff in right now’s marketplace.
It’s an crucial distinction to make genuinely. One of the challenges that I hear about consistently from marketers I meet is “I’m just not a quite social individual. I don’t like sharing my individual life on Facebook.”
Fair sufficient, but let me ask you this: Do you like cold calling? Do you like direct mail
? Do you like spending money on ad buys that generate less and much less ROI?
You don’t have to LIKE social media in your personal life. Nevertheless, you do require to understand how to use it to connect with leads and customers although… It’s ONLY the future of marketing, folks. No massive deal.
Think about it. Every single time a new technology emerges, most of us say, “No thanks, Twitter’s not for me. I assume I’ll sit this one out.” It’s human nature.
Of course, most of us have consume our words. Just picture how ridiculous it would be if you decided to “sit this one out” when it comes to the internet, or cell phones, or texting.
I believe you get my point.
As Vaynerchuk points out, social media is quickly replacing the old “push” model. E-mail, banner advertisements… all that stuff is losing value.
Will it die out entirely? Almost certainly not, but advertising today is becoming far more and more about the “pull.” Rewards marketing and advertising, thanking you gifts, and offering customers unique offers based on their unique interests, that’s the future of promoting.
Here’s the beauty of it although, with social media your clients really tell you all kinds of info about themselves automatically.
Forget surveys, adhere to your buyers on social media. You’ll understand a lot far more about them — what foods they like, exactly where they shop, what football teams they like, and so on.
It’s often been a marketer’s job to study and connect with customers. Now, social media is taking the guesswork out of the equation.
Contemplate Facebook’s new Timeline function. A marketer can go on timeline and discover all about a FB user’s life. It’s like peeking into their scrapbook.
Scratch that, it IS peeking into their scrapbook… and they’re inviting you to do it.
In a weird way, Facebook and Twitter are helping to develop the most valuable and complete customer profiles that any marketer could ever hope to get. Use those profiles to turn your customers into your buddies.
You’re Holding Our Newest Location
You know how occasionally you’re struggling to locate a way to explain a advertising concept, then somebody else just NAILS it? That’s how I felt when I was reading Seth Godin’s blog over the weekend.
It’s one of the most critical advertising trends to take location in marketing in the last 5 years and I’d been searching for a simple, potent way to say it… until now.
Here’s what Seth wrote: “Stores went from getting buildings to becoming websites… and now to devices.”
There it is. The best new strategy is about far more than just getting a mobile-friendly web site (although that’s also essential). It’s about realizing that mobile devices are becoming actual storefronts.
There are hundreds of a grand openings every single single day for Apple, Google, and Amazon. Each time an individual takes an iPad, Kindle, or Android out of the box, these brands just opened a new location. At this new type of store, you don’t have to spend with money or swipe your card… you just put it on your tab.
And your credit card stays on file. So all you need to have to do is click one time and your transaction is completed. And the apps, what are they? The sale associates?
You normally don’t have to shop with a distinct app, but it’s normally far more handy. The credit cards that Amazon, iTunes, etc., have on file? They’re genuinely no longer credit cards, but a new brand-specific currency.
In a nutshell, these brands are attempting to achieve what text books typically refer to as “vertical integration.”
Now, I’m not saying they have evil, monopolistic designs on the internet, or that shoppers have a lack of options. Far from it.
What I’m saying is that, as marketers, we have our share of selections to make as effectively… about how we deal with the increasingly personalized marketplace.
The large winners will be the ones who figure out how to use these new tools effectively. The ones with the smartest apps that deliver the best experiences. The ones who can leverage iTunes and Amazon to create their own business, and use these on the web giants to reduce their own overhead.
Why IE’s Days At The Top Are Numbered
For years, programmers have griped about getting to cater to Microsoft’s browser close to-opoly. Web Explorer, designers complained, didn’t play by the rules and wasted tons of their time.
Most of these internet designers will be content to know that IE’s kung fu grip on the browser market is lastly and speedily breaking down. Last week, StatCounter broke the news that Google Chrome is now the world’s second most-well-liked browser, narrowly edging out Mozilla’s common Firefox for the number two spot.
Even far more crucial, World wide web Explorer’s users are abandoning the browser in droves. As it stands, IE is clinging onto 40% of the global market, down from 56.6% just two years ago and 95% in 2004.
What can we learn from this?
- Microsoft is missing the boat. It doesn’t take a genius to see that smartphones and tablets are taking over. Google and Apple are heavily invested in the mobile marketplace and for that reason their browsers are acquiring a bump.
- IE is a default, not a option. It’d be fascinating to discover out how many Mac users have in fact downloaded IE to their machines – far fewer than have installed Chrome or Firefox, I’d be willing to bet. As user sophistication increases, the power of manufacturer biases decreases – an crucial lesson for all (Google and Apple included).
- Google is carrying out a considerably far better job keeping users inside its universe. Like Microsoft did with IE, Google is cranking out proprietary capabilities that run very best on Chrome. For example, Gmail offline only works on Chrome. If and when Google releases a version of Chrome for the Android, Google house brand compatibility troubles will possibly turn out to be more frequent.
5 years ago, it was difficult to picture a world in which Microsoft was not a dominating presence, but here we are.
As Apple, Amazon, and Google continue to expand into mobile territory and on-line retail, their ecosystems will only turn into a lot more appealing to marketers. And every of these mega-brands seem to be taking a page out of Microsoft’s playbook, leveraging their own items to shut out the competition.
Is Your Fan Page Screwed?
[Pleased Friday everyone! Appreciate this amazing guest post by Facebook guru James Grandstaff]
The entire point of developing a Facebook Page for your organization is to construct a fan base of individuals interested in your product or service, appropriate?
Facebook Pages are a excellent tool for interacting with your fans on a regular basis and for them to discover no matter whether or not your item or service is proper for them.
But to create a Massive fan base you want men and women clicking the all mighty “LIKE” button. Yep, the tiny little button sitting at the leading of your page. 
Gone are the days of “Become a fan.” Today, it’s all about the “LIKES” and YOU WANT THEM (a lot of them!)
Due to the fact without having them… you have ZERO reach.
If you have zero reach, you make ZERO dollars.
And this is where most Page Admins fall flat on their face.
Let me explain…
Have you ever visited a Facebook Page for a business, only to land on their “Wall” where you see the comments and status updates?
If so, did it make you want to “LIKE” the page?
Probably not.
Allowing your visitors to land on your “Wall” is the #1 mistake Page Admins are producing all across Facebook.
But it doesn’t have to be this way…
As a Page Admin, you have the ability to produce a custom landing page AND set this page as your “Default Landing Tab” for your Page.
You’ll very first need to install an iFrame application on your page (which is beyond the scope of this post unfortunately.) This will permit you to develop a custom tab on your Page.
When you have your custom tab, you will want to generate some type of “offer” along with a “call to action” to entice men and women to “LIKE” your page.
An example provide would be a thing like this:
“Click Like Above To Get Access To _______”
It’s verified that you will get more “Likes” just by generating this 1 modest modify to your Facebook Page.
Great luck!
- James Grandstaff
James Grandstaff is an Web Entrepreneur and all
around great guy. To find out how he got 52.94% a lot more
“Likes” to his Facebook page, check out his incredible
Cost-free presentation at:
=> http://DoubleYourLikes.com/recommends/likes.html
Read MoreIs Your Fan Page Screwed?
[ Happy Friday everyone!
Enjoy this awesome guest post by Facebook guru James Grandstaff]
The whole point of creating a Facebook Page for your business is to build a fan base of people interested in your product or service, right?
Facebook Pages are a great tool for interacting with your fans on a regular basis and for them to discover whether or not your product or service is right for them.
But to build a HUGE fan base you need people clicking the all mighty “LIKE” button. Yep, the tiny little button sitting at the top of your page.
Gone are the days of “Become a fan.” Today, it’s all about the “LIKES” and YOU WANT THEM (a lot of them!)
Because without them… you have ZERO reach. If you have zero reach, you make ZERO dollars.
And this is where most Page Admins fall flat on their face.
Let me explain…
Have you ever visited a Facebook Page for a business, only to land on their “Wall” where you see the comments and status updates?
If so, did it make you want to “LIKE” the page?
Probably not.
Allowing your visitors to land on your “Wall” is the #1 mistake Page Admins are making all across Facebook.
But it doesn’t have to be this way…
As a Page Admin, you have the ability to create a custom landing page AND set this page as your “Default Landing Tab” for your Page.
You’ll first need to install an iFrame application on your page (which is beyond the scope of this post unfortunately.) This will allow you to create a custom tab on your Page.
Once you have your custom tab, you will want to create some type of “offer” along with a “call to action” to entice people to “LIKE” your page.
An example offer would be something like this:
“Click Like Above To Get Access To _______”
It’s proven that you will get more “Likes” just by making this one small change to your Facebook Page.
Good luck!
- James Grandstaff
James Grandstaff is an Internet Entrepreneur and all
around good guy. To find out how he got 52.94% more
“Likes” to his Facebook page, check out his amazing
FREE presentation at:
=> http://DoubleYourLikes.com/recommends/likes.html
Read MoreAmazon Just Grabbed A Bigger Slice
Amazon is the huge winner coming out of the Black Friday/Cyber Monday mayhem.
Since launching the 1st Kindle in 2007, it’s been fairly clear that Amazon is searching to duplicate Apple’s insanely profitable organization model. That is, generate addictive, ought to-have devices and use those to sell (mainly digital) items.
Whilst they’re not beating Apple at its own game or anything (Apple had a record-breaking holiday too), Amazon is clearly gaining ground. Appear, I’m not going to go into a extended, glowing evaluation of the Kindle Fire or anything… I don’t want to.
All I need to have to do is point out that the Kindle Fire was the bestselling item across Amazon.com on Black Friday. According to Amazon’s numbers, they sold 4 times as several Kindles as they did on last year’s Black Friday. The $ 199 Kindle Fire was also the ideal-selling tablet at Target.
Preserve in thoughts that Amazon is selling the Kindle Fire AT A LOSS.
And the reason they’re performing this is simply because they believe the real cash is in digital content material…
This is excellent news for digital marketers. No matter whether you’re marketing ebooks, videos, music, or whatever, Amazon is beefing up its already massive marketplace and it’s hungry for your digital merchandise. If you’re not working on a place to market your digital goods by means of Amazon, you’re missing out on a potential BOOM.
And don’t get me wrong, Amazon’s still a fantastic location to sell physical merchandise as properly. According to Comscore, Amazon.com pulled in 50% a lot more Black Friday visitors than its closest competitor – a small outfit known as WALMART.
Yes, Amazon definitely owned Walmart, Target, Apple, and Best Purchase online. And what was the leading-selling product on Amazon.com again? Oh yeah, a device specifically developed to sell Amazon’s digital content.
I’m not saying you require to run out an acquire a Kindle Fire or anything. I’m saying that if you sell any kind of digital or info product, you definitely Need to commence studying up on the ideal practices for marketing those items to Amazon’s millions upon millions of hungry users.
*** DM Members, check out our in-depth report “Partnering with Amazon” on DigitalMarketer.com
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